Enabling Triple Play Services

Martin CullumGeneral Manager, Video NetworksBell Canada

Entertainment Track - Wednesday October 5th, 2005 Connected@Home Conference

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Bell Canada - Nation’s Leader in Communications

$19B revenue 26M client

connections 56K employees

1.6 Million subscribers nationwide VDSL deployment to MDUs

2.5 Million Internet subscribers 1.8 Million high speed

Local and long distance services 13 Million local lines 19 Billion long distance minutes

4.7 Million subscribers

Voice

Mobility

ExpressVu

Sympatico

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Triple Play Principles

• Build customer loyalty with superior products and service experiences

– Increasing bandwidth alone will not be enough

• Build the broadband access to enable triple play– More capable and reliable– Pursue improved compression

• Understand the business model– Offer compelling services to customers

– Video is a key service component to the service bundle

– IPTV will enable personalized media that can be leveraged if business case works for everyone

• Build customer loyalty with superior products and service experiences

– Increasing bandwidth alone will not be enough

• Build the broadband access to enable triple play– More capable and reliable– Pursue improved compression

• Understand the business model– Offer compelling services to customers

– Video is a key service component to the service bundle

– IPTV will enable personalized media that can be leveraged if business case works for everyone

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Building new skills to roll out the best servicesto our customers

Redefining the Purpose of the Network by…

…and focusing on integration

…and focusing on integration

Bell responds with new services that integrate voice, video and data

• Broadband Applications• IPTV• Enhanced Voice

…gathering deep insight into customer needs…

…gathering deep insight into customer needs…

Customers want:1. Easier integrated connections2. Improved on-line safety3. Better tools to communicate4. Interactive entertainment

and education

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Access Bandwidth Evolution

• Deploy an integrated network– Increasing Internet speed– Continue video roll-out to MDUs– Start wireline video to SFUs

• Enough bandwidth to provide a compelling video offering

– HDTV + 2 SDTV

• Compression technology improvements will further enhance offering

– SD @ 1.5 Mbps– HD @ 6 – 8 Mbps

Evolve from ADSL, ADSL2+, VDSL2

Bell is ramping up speeds...

Bell is ramping up speeds...

Up to 4 Mbps

Up to 14 Mbps

Up to 26 MbpsMeeting Customer Demandfor Bandwidth (Mbps)

...to be the best provider ofkey broadband home services

...to be the best provider ofkey broadband home services

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Bell Access Strategy

OLTOLT

ADSL2+ and VDSL2ADSL2+ and VDSL2

GPONGPON

DSLAMDSLAM

FTTNFTTN

FTTPFTTP

OLTOLT

DSLAMDSLAM

ONUONU

3 – 5 km3 – 5 km

1 – 1.2 km1 – 1.2 km20 km20 km

20 km20 km

3 - 4 Mbps3 - 4 Mbps3 - 4 Mbps3 - 4 Mbps

14-26 Mbps14-26 Mbps14-26 Mbps14-26 Mbps

50+ Mbps50+ Mbps50+ Mbps50+ Mbps

• FTTN bridges the gap between ADSL and FTTN bridges the gap between ADSL and fiber fiber

• VDSL2 will increase FTTN speed to 26 VDSL2 will increase FTTN speed to 26 Mbps in 2006Mbps in 2006

• FTTN bridges the gap between ADSL and FTTN bridges the gap between ADSL and fiber fiber

• VDSL2 will increase FTTN speed to 26 VDSL2 will increase FTTN speed to 26 Mbps in 2006Mbps in 2006

ONUONU

Remote DC PowerRemote DC Power

Distribution Cross BoxDistribution Cross Box

FibreCopper

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• The service: 4 streams of digital TV, with VOD, fast channel change, and enhanced program guide

• Features: greater ability to offer interactive content, services and advertising, ability to share music and videos

• Integrated: with VoIP early on, and other services later

All this in a package that is easy to understand and even easier to use

IPTV: The future of television here and now

Live TVLive TV

VODVOD

Self-serveSelf-serve

IPTV: The ultimatetelevision experience

IPTV: The ultimatetelevision experience

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IPTV Target Services

Consumer Benefits– Simplify: Better EPG, fast channel change, improved search, PIP

– Consumer control: PVR, Video on demand

– ITV: A two-way, personalized and targeted interactive services. Leverage the Internet for content and services

– Broadband Home: Connecting the TV to the broadband home (Customization, Personal Video, IM, Photos)

Bell IPTV – Better tomorrow– SD, HD, HS Internet, VoIP & Other IP Applications

– Switched Digital Network

– More secure business rules in network

– Web based Self-Serve and PVR control

– Network PVR

– BB Home IP connectivity between STB and PC

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Summary

• IP Applications will be a key growth vector for Bell

• 2005 is a landmark year for IP applications:

– Commercial launch of VoIP

– First technical trials of IPTV

• Power of One– A renewed customer experience:

more control, simpler, and better

– Simpler and fewer internal processes

– Lower costs…enabling more growth

• Common sense approach– Put the customer first and minimize

adoption challenges

• IP Applications will be a key growth vector for Bell

• 2005 is a landmark year for IP applications:

– Commercial launch of VoIP

– First technical trials of IPTV

• Power of One– A renewed customer experience:

more control, simpler, and better

– Simpler and fewer internal processes

– Lower costs…enabling more growth

• Common sense approach– Put the customer first and minimize

adoption challenges

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