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Alexandria Shesterkin
Crystal Light
Low-calorie powdered beverage mix
Endless flavor
choices
GoalsSell more product
Grow digital media presence
Audience
Women 22-45 years
who
Value health and fitness Challenges
Many competitors
Lack of SEO
Criticism for use of artificial sweeteners
Savor your Flavor without the
guilt….
What’s your Crystal Light favorite flavor recipe?
A digital marketing campaign aimed to engage customers, highlight product flavors, and establish Crystal Light as a leading product in fitness and health.
What’s your favorite flavor Crystal Light recipe?
Upload a two minute video to the Crystal Light YouTube page.
One tutorial featured on Facebook and Twitter page each week.
“Social Media Cocktail Theory”
Not the place to pitch the product.
Ask questions that matter to the target market.ex. “We know what
you’re up to, pie – but it’s NOT going to work. Our glass of Crystal Light beats
you every time. What flavor helps you say, “no”?”
Sponsor a low-calorie food and drink blog.
Feature guest writers: nutritionists, Doctors, chefs.
Become a resource in the health and fitness.
Support other relevant blogs…
Keyword title tags
-”Low-Calorie”
Update blog regularly with fresh material
Each page of the website should have distinctly different content.
Metrics
-Observe how many clicks-How long spent on website
-Monitor number of Facebook likes-Monitor responses to posts
-Monitor re-tweets
-Monitor and record responses to blogs.-Positive or Negative?
Blog and blog sponsorship 40% of budget. Twelve months
Website/SEO 30% of budget. Six months
Social Networks 30% of budget. Six months