GE InnovatesRedefining What’s Possible

Dyan FinkhousenDirector, Open Innovation & Advanced Manufacturing

http://dailycrowdsource.com

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The business of getting business done is

increasingly everybody’s business

GE.com

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First Step:

actually getting that.

Giant leap for mankind:

getting comfortable with being uncomfortable

GE.com

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Your open innovation & crowdsourcing opportunity landscape

You are here

X

Corporate crown jewels

IP / trade secrets / proprietary strategies

Corporate core competencies

Customers / products / services / processes

Corporate roadmap

R&D – products / processes /

materials / models / markets

Corporate administration

IT / Communications / contracts /

finance / human resources / etc.

Your open innovation & crowdsourcingopportunity landscape

GE.com

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How

When

Where

Why

and

How much

Do you reach out for help?

Getting Comfortable with Being Uncomfortable…

GE.com

Your open innovation & crowdsourcing opportunity landscape

You are here

X

Corporate crown jewels

IP / trade secrets / proprietary strategies

Corporate core competencies

Customers / products / services / processes

Corporate roadmap

R&D – products / processes /

materials / models / markets

Corporate administration

IT / Communications / contracts /

finance / human resources / etc.

by

http://dailycrowdsource.com

Giant leap for mankind: assume anything you need to do, the crowd can help.

The chasm: (try to) only exclude your company’s most sensitive / proprietary activities

From there – just prioritize where you’d like some help

GE.com

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Perfecting the craft

• Define target outcomes

• Define success

• Confirm what you have

• Confirm what you need

• Match opportunity to community

GE.com

Designing for Outcomes

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Perfecting the craft

• Confirm opportunity landscape

i.e. Competitors? Patents?

• Define intent to protecti.e. Patentability?

• Define disclosure profile

i.e. Telegraphing too much to competition?

• Public or private community engagement

• Your sponsorship disclosed or undisclosed

• Outcomes masked or transparent

• Competition or collaboration

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Designing for Outcomes

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Problem statement & filter design are critical success factors

• Public engagement

• Sponsorship disclosed

• Competition

• Outcomes masked

• Zoom out or in: problem selection

• Zoom out or in: community curation

• Zoom out or in: request specifications

• Actual or proxy

GE.com

Designing for Outcomes

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Expand ecosystem: 3D Printing suppliers with ability to fabricate complex designs with high precision while working with challenging materials

• Public, disclosed, competition

• Outcomes masked

• Zoom in: very precise problem selection• Zoom out: very broad community curation• Zoom in: very precise specifications• Proxy created: part offered representative

specifications, but distanced from target application

GE.com

Designing for Outcomes

Results1 original supplier

22 prospective suppliers

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Redesign jet engine loading brackets using

3D printing – target weight reduction

• Public, disclosed, competition

• Outcomes masked

• Zoom in: specific problem selection

• Zoom out: broad community curation

• Zoom out: few ‘essential’ specifications

• Proxy created: part offered representative specifications, but distanced from target applications

GE.com

Designing for Outcomes

ResultsNearly 700 new designsDesigns from 56 countries

84% Weight reduction

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Last year, over 4,800 team members came together in 5 projects to design nearly 7,400 new GE product concepts.

Not one of them was a GE employee.

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