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Crowdfund Your Travel or Project: How to set up and run a crowdfunding campaign
Aliza Sherman!@alizasherman!
1. Crowdfunding & Social Media
2. Elements of Crowdfunding
3. Pick Your Platform
4. The Importance of Storytelling
5. Case Study:
The Goddess Project
5. Crowdfunding!!
1. Internet!
4. Crowdsourcing!!3. Social Media!!2. Web!
Social Media & Crowdfunding
Crowdfunding evolved out of crowdsourcing which came into existence because of the Internet and our ability to connect to many people through social networks. Without social media connections, it can be more challenging to put a crowdfunding campaign into motion.
Social Media supports Crowdfunding
Social Networks Video Sharing Image Sharing Blogs Location-based
Types of Social Media
Don’t put all your eggs in the social media basket.
Email lists may actually be more important than social media.
Elements of Crowdfunding
Crowdfunding Elements Campaign – What you are asking for, why you’re asking, what you’ll do. Platform – The tool you use to manage your campaign. Asking – Who you’re asking.
Crowdfunding Parts Story – Informative messaging. Video – The emotional sales tool. Perks – Carefully constructed list of benefits for each level of investment. Updates – Engaging and activating your fans and funders.
Tools to Boost Your Campaign
1. Your email list
2. Your media list
3. Your social networks
4. Advertising
5. Your fans’ & funders’ contacts
Pick Your Platform
Kickstarter
Kickstarter
IndieGoGo
IndieGoGo
Trevolta
Trevolta
The Importance Of Storytelling
A strong crowdfunding campaign story incorporates: ² The Idea/Need ² The Team ² The Vision ² The Challenge ² The Rewards
The Importance of Storytelling
And Emotion!
• What is your idea?
• Why is it important?
• Why should anyone care?
The Idea/Need
Idea/Need
• Who are the key players?
• What are their credentials?
• Why should we trust you?
The Team
Idea/Need
Team
• What is your vision for the outcome of the project?
• How do you plan to get to that outcome?
• How can others help you get there?
The Vision
Idea/Need
Team
Vision
• What is the greatest challenge you must overcome?
• How will you address that challenge head on?
• How will you empower others to help you meet the challenge?
The Challenge
Idea/Need
Team
Vision
Challenge
• What good will come of this project?
• What ways will you reward your supporters?
• What happens when the funds run out?
The Rewards
Idea/Need
Team
Vision
Challenge
Rewards
A Crowdfunding Case Study
The Goddess Project
Consistent Branding
The Video Message
Don’t Underestimate Perks Variety of levels (donation tiers). Meaningful options. Limited offers. Tangible rewards. Deliver them.
The Goddess Project Perks
The Goddess Project Perks
Don’t Underestimate Updates
Build enthusiasm. Announce milestones. Encourage sharing. Be consistent.
An Editorial Calendar
1. Start with key dates. Work your way backwards.
2. Craft clear calls to action. 3. Target specific audiences. 4. Schedule regular updates. 5. Announce milestones. 6. Increase frequency and urgency as
deadline approaches. 7. Remember to make the “Ask.”
Crowdfunding Success:
1. Purpose 2. Plan 3. Promotion
Your Need!!
One way of thinking:"!
Their money + ! word of mouth!
!
Your Idea!!Your Team!!Your Story!
Their Ability to Help!!
Another way of thinking:"!
Their participation and investment!!
Their Idea!!Their Buy-In!!Their Enthusiasm!
$ $ $ $ $ $
Questions
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