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Watch full replay of SAP and Gartner webcast here: http://spr.ly/MobilePlatformWebcast Learn about what your peers view as the benefits of mobile app development Discover what sets the leading solutions apart in the marketplace See how enterprises have built compelling mobile apps to interact with consumers and employees in new and engaging ways Understand how SAP and partner apps, along with rapid-deployment solutions, can help you achieve enterprise mobility securely in just weeks Speakers: Sanjay Poonen, Head of Mobile Division, SAP and Ian Finley, Research Vice President, Gartner
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SAP Mobile Strategy & Solution Overview
Sanjay J. PoonenPresident & Corporate OfficerGlobal Solutions & Head of Mobile Division
Watch Full Replay: Critical Capabilities for Mobile Application Development Platforms
© 2012 SAP AG. All rights reserved. 2
1. Juniper Research – “Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016” – Feb 2012; 2. Juniper Research – “Mobile apps stores: future business models and ecosystem analysis 2012-2016” – Apr 2012; 3. Nielsen – “State of the Appnation – A Year of Change and Growth in U.S. Smartphones” – Mar 2012
WW apps market in 2016 Mobile app downloads by 20162 Average # of apps per device
44b 41$52b
Surge in Mobile App Usage Worldwide
© 2012 SAP AG. All rights reserved. 3
$7.7b
$2.7b
2010 2015
Beyond telecoms, some of the most successful brands in the ranking – from Coca-Cola to Visa – have used mobile platforms and marketing strategies to ignite growth - Pierre Dupreele, SVP, Millward Brown Optimor
1. IDC; 2. Forrester – “Mobile Trends of “Fortune 500” Companies” – Jun 2012; 3. Custom Solutions Group – “Mobile in the Enterprise: The Gap Between Expectations and Expertise” - 2012
WW enterprise apps market1
of Fortune 500 plan to implement mobile apps in
20122
of Enterprises lack mobile app developers3
80% 50%
“”
Yet..
Business Apps: Fastest Growing App Category on Appstore
© 2012 SAP AG. All rights reserved. 4
Enabling Mobile Web is Critical for mCommerce
95% of tablet web traffic comes from an Apple device.
1.Nielsen – “Digital Shopping: The Topline on Online” – Mar 2012 ;; 2. KPCB – “Global Internet Trends 2012” – May 2012, 3. Mobile+Positive – “Corporate Giants and their mobile sites” – Feb 2012
“”
of Shoppers lookup retailer’s site while
shopping1
44%of Global Web traffic
originated from mobile devices in May 20122
10%of World’s largest
corporations that have enabled mcommerce3
20%Yet only..
© 2012 SAP AG. All rights reserved. 5
IMPRESSIVE: 29% of US Adults own a Tablet or eReaderUp from 2% less than three years ago
Source: Mary Meeker, KPCB, Internet Trends, D10 Conference
© 2012 SAP AG. All rights reserved. 6
INDIA: Rapidly Growing Mobile Internet Usage Surpassed Desktop Internet Usage in May, 2012
Source: Mary Meeker, KPCB, Internet Trends, D10 Conference
© 2012 SAP AG. All rights reserved. 7
B2E Apps B2C Apps
Partner
Banking Retail
Travel & Hosp Media & Ent
Telco
Automotive
Industry LoB Analytics PartnerCustom
Afaria Mobile Device Management
Sybase 365 Messaging Infrastructure
SAP Mobility Platform Unified B2E + B2C Platform + Mobile Device Mgmt + Related Services
SAP/Sybase Build Ecosystem
SAP’s Mobile Portfolio1 Platform, 1,000s of Applications, Developers
Mobility Development Tools/SDK
© 2012 SAP AG. All rights reserved. 8
SAP/Sybase Build Ecosystem
SAP’s Mobile Portfolio – also available in the cloud
B2EApps
B2C Apps
SAP Mobility Platform
Mobility Development Tools/SDK
© 2012 SAP AG. All rights reserved. 9
Watch Full Replay
Hear from Sanjay Poonen, Head of Mobile Solutions, SAP & Ian Finley, Research Vice President, Gartner
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