Creative Commons 101

helping createbrands for the future

All content copyright

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Creative Commons is a non-profit organization that enables to increase the amount of creativity (cultural, educational and scientific content) in the “commons” - the body of work that is available to the public for free and legal sharing, use, repurposing and remixing

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what is creative commons?

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Bloggers, journalists, webmasters, artist, educator, scientist or other creator looking for content that one can freely and legally use.

In other words, EVERYONE!IMAGE

who uses creative commons?

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A Creative Commons License is a standard way for content creators to grant someone else permission to use their work. A Creative Common License is used when an author wants to give people the right to share, use or build upon a work that they have created. It allows using the author’s work while still protecting his/her intellectual property.

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what is creative commons license?

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why use creative commons license?

Licenses help the user to attribute correctly

Licenses provide global

recognition

Licenses help to further share the

newly created work

USER CREATOR

Licenses are easy to

understand

Licenses are easy to choose

Every CC License applies

worldwide

Licenses help avoid abuse of

Intellectual Property

Licenses help to scale content

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how does creative commons license work?

CREATOR

Choose a License

Change Copyright

terms

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how does creative commons license work?

USER

Look for content that you

can freely use

Attribute the original

creator

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ATTRIBUTION (CC BY) – Others can copy, distribute, display, perform and remix your work if they credit your name as requested by you

SHAREALIKE (SA) – Others can distribute your work only under a license identical to the one you have chosen for your work

NO DERIVATIVE WORKS (ND) – Others can only copy, distribute, display or perform exact copies of your work

NON-COMMERCIAL (NC) – Others can copy, distribute, display, perform or remix your work but for non-commercial purposes only

what are the creative commons key license terms?

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The three layers of licenses ensure that the spectrum of rights is not just a legal concept. It’s something that the creators of works can understand, their users can understand, and even the Web itself can understand.

what are the three layers of creative commons licenses?

Legal Code

Machine Readabl

e

Human Readabl

e

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what are the types of creative commons licenses?

ATTRIBUTION (CC BY) – Lets one distribute, remix, tweak and build upon the original work even commercially as long as original creation credit is given

Most Free

Least Free

FOR

US

ER

ATTRIBUTION (CC BY - SA) – Lets others remix, tweak, and build upon your work even for commercial purposes, as long as they credit you and license their new creations under the identical terms. All new works based on yours will carry the same license, so any derivatives will also allow commercial use. ATTRIBUTION-NODERVIS (CC BY-ND) – Allows for redistribution, commercial and non-commercial as long as it is passed along unchanged and in whole, with credit to the original work

ATTRIBUTION-NON COMMERCIAL (CC BY-NC) – Lets one distribute, remix, tweak and build upon the original work non-commercially. The new work must acknowledge the original work but one does not have to license one’s derivative works on the same termsATTRIBUTION-NON COMMERCIAL-SHAREALIKE (CC BY-NC-SA)– Lets one distribute, remix, tweak and build upon the original work non-commercially, as long as one credits the original work and license one’s new creations under the identical termsATTRIBUTION-NON COMMERCIAL-NODERVIS (CC BY-NC-ND) – Only allows one to download the original work and share it with others as long as one credits the original work. One cannot change the original work in anyways or use it commercially.

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creative commons license summary

CC BY

CC BY - SA

CC BY - ND

CC BY - NC

CC BY – NC - SA

CC BY – NC - ND

Copy & Publish

Attribution Required

Commercial Use

Modify & Adapt

Change License

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how to attribute?

photos

There is not one correct way to attribute. One must attribute to the best of his ability using the available information

One must include:THE AUTHOR: • Name/

pseudonym/username

• Link to the author’s profile

TITLETITLE OF THE WORK: • Title of the work• Link where the

original photo is hosted

CC LICENSE TYPE: • CC License name• Link to the full license

COPYRIGHT NOTICES: • Leave notices intact

when you credit the work

• Include other parties as requested by the creator

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how to attribute?

photosExamples:

Source: http://www.dartmouth.edu/~ahrc/resources/ccattribute.html

http://www.dartmouth.edu/~ahrc/resources/ccattribute.html



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how to attribute?

blogsOne must include:

THE AUTHOR: • Name/pseudonym/ username• Link to the author’s profile

TITLE TITLE OF THE WORK: • Title of the work• Link to the original work

CC LICENSE TYPE: • CC License name• Link to the full license

Example:

Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creative_commons_attributions

http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creative_commons_attributions




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how to attribute?

booksOne must include:

THE AUTHOR: • Name/

pseudonym/username

• Link to the author’s profile

TITLETITLE OF THE WORK: • Title of the work• Link to the original work

CC LICENSE TYPE: • CC License name• Link to the full license /

written near the author and the title if it’s a hard copy

Example:






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how to attribute?

online videosOne must include:

THE AUTHOR: • Name/pseudonym/ username• Link to the author’s profile

TITLETITLE OF THE WORK: • Title of the work• Link to the original work

CC LICENSE TYPE: • CC License name• License written into

credits at end of video. Ideally make the text clickable to the original work. Put links to the original work and the license terms in the information section for the particular work (i.e. on the right in YouTube).






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how to attribute?

online videosExamples:

Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creative_commons_attributions, http://www.youtube.com/watch?v=fDbbdeIXO0w#t=3m0s





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how to attribute?

photos / drawings / illustrationsOne must include:

THE AUTHOR: • Name/pseudonym/

username• Link to the author’s

profile

TITLE TITLE OF THE WORK: • Title of the work• Link to the original work

CC LICENSE TYPE: • CC License name• License (with link

online) or in close proximity to the tangible work (either in the border

or directly on the work, if applicable).


Example:





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how to embed CC Licenses into resources?

For websites & webpages

Go to the creative commons websiteChoose the specific CC license that you require and appropriate jurisdiction, and in particular whether you wish to choose a ported license (jurisdiction specific license) or unported license (without a specified jurisdiction) Make sure that your resource contains information about authorship and contact details (such as an email address)Select the license you have chosenScroll to the bottom of the page and select ‘Use this license for your own work’Embed the html code that is given into your own website or web page that host your resource

Source: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicencesbp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog

http://creativecommons.org/choose/

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For blogs

Choose a license

Copy the code - On the "Mark your content" page of the license process, copy the code provided by highlighting it with your mouse and hitting ctrl-cPaste code into your Blogger Template Log into your Blogger blog, then click the Template tab to edit the code. Near the end of the template code, before you see </body></html>, paste in the code copied in the previous step by clicking the page and hitting ctrl-v (command-v on a Mac). Click "Save Template Changes" then republish your blog to add your license to your Blogger site.


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For MS Office documents (Word, Excel, Powerpoint)

Download the plug-in from Microsoft Research

Click on the ‘Creative Commons’ link in FILE

Choose the specific CC license that you require and appropriate jurisdiction, and in particular whether you wish to choose a ported license (jurisdiction specific license) or unported license (without a specified jurisdiction)

Make sure that your resource contains information about authorship and contact details (such as an email address)


http://office.microsoft.com/engb/results.aspx?qu=creative+commons

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For podcasts & other audio/visual resources

Go to the creative commons website

Choose the specific CC license that you require and appropriate jurisdiction, and in particular whether you wish to choose a ported license (jurisdiction specific license) or unported license (without a specified jurisdiction) Make sure that your resource contains information about authorship and contact details (such as an email address)

Follow these instructions

You can also put the CC licence terms into any text descriptions if you are using Flickr, YouTube etc.



http://wiki.creativecommons.org/Embedded_Metadata

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For RSS and ATOM

Go to the creative commons website

Choose the specific CC license that you require and appropriate jurisdiction, and in particular whether you wish to choose a ported license (jurisdiction specific license) or unported license (without a specified jurisdiction) Make sure that your resource contains information about authorship and contact details (such as an email address)

Follow these instructions



http://wiki.creativecommons.org/Syndication

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There is so much creativity out there. We continuously walk towards excellence and improving our projects. Photography, fonts, music and code are perfect examples. Looking for objects and existing implementations is often quicker and more practical than creating your own. For professionals, understanding the boundaries of a license is critical; with this knowledge, one would be surprised by what is available. Understanding copyright and licenses allows us to what we are best at: BE CREATIVE!

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be creative

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Creative Commons 101