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Creating
your own
communityRobin Fenwick / @CIMARobin
Director of Member and Student Services
Chartered Institute of Management Accountants
CIMA’s proprietary community,
CIMAsphere
Brings together blogs (original content)
Groups – peer conversations around
special interests
Discussions – a place to ask questions,
and get answers
News – our push comms
Why
bother?
Over
30,000registered users in
three years 10%active most of the time
vs
43,193Facebook fans / likes
3,500talking about CIMA most of the time
11,851Twitter followers to our
main account
It’s an , not
either/or
If you build it,
they will come
It has to do
something
different
Exclusive
content and
community
leading experts
Not what’s
new, but what
you need now
Bring together great
content and
knowledgeable
people to increase
member value and
belonging …Improves member
retention
Content:Be authentic
Keep it simple
Create an emotional reaction
Take the pulse of
your membership or
clients
…Improves your
service
Gather rich
analytics data
…Improves your
prospects
Provide and control
commercial
opportunities
…Increases your
revenues
Earn your
crust…link the
community to
business goals
Hire well, or educateSocial media is a unique
medium which imposes its
own values.
Sometimes how you
react matters more than
how you plan
Get started with NingHosted – nothing to install – pain free
Where next?
Gameification
Mobile
Evolution not revolution