Creating Apple Apps - Part Two - Picking an idea

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Two Rivers Apps LLCwww.tworiversapps.com

http://www.tworiversapps.com/


BACKGROUND – CREATING APPLE APPS

Welcome to the Creating Apple Apps Series

This ten part series will guide you through the end to end process of creating an Apple App from idea through to post-launch.

The Apple App store is the premier marketplace for mobile Apps with over 30 Billion downloads. It is THE market to be in. Anyone with a good idea and tenacity can make money on the Apple App store.

Are you ready to join the growing ranks of Appreneurs?




THREE OBJECTIVES

Part Two– Selecting the Best Idea has three objectives.

1. Further research and validate your Apps from part one

2. Select the most viable App from your shortlist

3. Verify your selected App has the greatest opportunity for success




1. FURTHER RESEARCH AND VALIDATE YOUR APPS FROM PART ONE


Remove from consideration any Apps with one or more of the following characteristics:

• Highly complex Apps.

• Apps with several screens and multiple graphics.

• Apps you do not feel very passionate about.

• Apps you are not familiar with the market.

• Apps that don’t have an existing market.

Keep it simple and start with an easy low cost App.


2. SELECT THE MOST VIABLE APP FROM YOUR SHORTLIST


Understand your constraints before selecting:

• What is your total budget?

• What processes will be outsourced versus handled internally?

• Is there a fixed deadline to have your App deployed to the App Store?

• Other constraints or dependencies?

Your first App will come with a learning curve so don’t overreach.


3. VERIFY YOUR SELECTED APP HAS THE GREATEST OPPORTUNITY FOR SUCCESS


Work within your skills, expertise, and interests. For each of your finalist Apps return to the App Store and review similar Apps:

• Are they trending up or down in ranking?

• Are your ideas differentiated enough?

• Are you improving on something?

• Are you still excited about the idea?

Now for the moment of truth, use your research and gut instinct and select your App.


Technology

Creating Apple Apps - Part Two - Picking an idea