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Creating and Marketing a Business Website
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Coryon [email protected]/in/coryonreddNevada County Online Business Strategies Group
Creating and Marketing a Business Website
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Build your Online Presence
Effective websites are:
Persuasive
Branded
Easy to use
Competitive in the marketplace
Have something to say
Built around how people search
Socially active
• (Directly) sell your goods or services?• Generate leads (potential sales)?• (Simply) provide contact info?• Be social – blog, Facebook, interact.
What do you want your web site to do for you?
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Create clear calls of action to:
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• Wide audience reach• Reach local audience• Easy to learn and do on your own• No cost per click for SEO• Targeted traffic• Highest conversion rates• Good ROI
Why do Search Marketing?
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Set Goals for your Success
A better websiteLearn it yourselfTop rankings on GoogleMore online trafficMore businessMore profit
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How to build a website
What do you want to do and what is your budget?Research your keywords and your market.Use your competitors to make your website better.Plan ahead. Create a wireframe and list what pages your
website should have.How much time do you have?What do you want to say?
Build a website – Wordpress, Joomla, Dreamweaver, etc.
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• This is Google’s World!• 72% Market Share• Google wants searchers to find
most relevant Web Results• Google’s Webmaster Guidelines
http://www.google.com/webmasters/ • PageRank
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Important Factors• Keywords in links • PR of linking page• Content of page – Is the link related, natural?• Number of links on page• Reciprocal links
Google PageRankPageRank reflects the quantity and quality of incoming links. Links vote for better websites.
searchengineguide.com/orbidex/2002/0207_orb1.html
In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.
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Building Landing Pages
Landing pages = Focused, keyword-rich content
Figure out your landing pages in 4 easy steps:1. Are there enough searches?2. Are searches relevant to my business?3. Are the landing pages logical? 4. Do I have time / money to build?
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Write copy for website with keywords in mindKeywords can tell you how users are thinking about your
businessLearn from competitors to write betterUse competitive advantages to create calls to actionEx. Donlucas.com
Bargeconnection.comCalsolareng.comVeassociates.comBatteries4less.com
Write Good SEO Content
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Google Places Claim your Local Search Listing
Main Factors for Better Ranking
• Claim your listing• Customize your listing• Address in the city of the search• List in the right categories• Number of citations• Linking to your webpage• Customer reviews• Tag your listing - $25/month• Keywords in business name
and Places page
Go to http://www.davidmihm.com/local-search-ranking-factors.shtml for more info
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Google Places Local Search Listing
Add your business to Google Places https://www.google.com/local/add/
• Edit your description• Add a photos / videos, coupons• Assign business categories• Ask for reviews from customers• Track your clicks• Read my article in The Union
– Other sources for local listings – Bing Local Listing Center, Yahoo Local, citysearch.com, yelp.com, insiderpages.com, angieslist.com, and more.
http://www.theunion.com/article/20090713/FEATURES/907139988
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THANK YOU