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"Facebook, LinkedIn, Twitter, Pinterest, YouTube, LinkedIn …oh my! How can your library successfully manage your social media presence effectively without feeling like your ineffectively juggling them all? During this presentation, learn how to create a successful social media plan. The plan and presentation will focus on 4 aspects of creating a successful social media presence: • Minimizing staff time – while maximizing your presence • Best Practices for each social media – along with demographic information • Tools to help you get the most out of each post, tweet or pin • Best Practices for creating a social media schedule"
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Creating a Social Media Plan for Your Library
Presenter: Diana Silveira Novare Library Services
AgendaSocial Media ExploredBasics of a Social Media PlanCreating a social media schedule
Tips, Tricks and Tools to succeed
Most Common Social MediaFacebookTwitter
PinterestLinkedInYouTube/VimeoFourSquare
Social Media Explored
Facebook1 Billion UsersMost Popular Social Media
Microblogging:Your message in 150 characters
18-49 year old demographicConnecting known and new usersConversational – especially for events
PinterestDevout Users! Who uses Pinterest
primarily? • Woman• 35-44
High Use “after hours” and weekends
Social Media Sites in a nutshell…
Facebook: All – existing library users. Twitter: New/Existing Users GenX, GenY and
GenZLinkedIn: Professionals, Older Pinterest: Woman, GenXGoodReads: Your booklovers
Basics of a Social Media Plan
Brand Each location v Centralized Social Media
What social media to utilize?
Who is on the team/roles
Decision Time
Promote, Promote & Promote
Creating a social media schedule
Monday Tuesday Wednesday Thursday Friday Saturday
PM Post: Promote Historical Collection _ Name this picturePM Post2: Reminder- Oragami Workshop Tonight at 7pm. No registration required.
AM Post: New Books AddedPM Post: What is your favorite book question?Post: Childrens story time - tomorrow 10am
AM Post: Reminder @ Story TimePM Post: Book Club Discussion Tonight -what are your thoughts question
AM Post: Computer Class @ 11PM Post: New Book Club Book Revealed
AM: Weekend Book Thoughts - a Question/Recommendations
PM post: Reminder - Oragami Workshop tonight @7- no reg. needed.
PM Post: What is your favorite book question? (#Library Name) - stay online to retweet, respond & interact
AM Post: Reminder @ Story TimePM Post: Book Club Discussion Tonight -what are your thoughts question - stay online to retweet, respond & interact - possible live tweets @ Event
PM Post: New Book Club Book Revealed
AM: Weekend Book Thoughts - a Question/Recommendations
Post Pics from Oragami Program - Link top pics to FB & Twitter post new book covers Around the town pictures
More from Program, Book Covers & Around Town
Vimeo
Online Review from staff or user on book discussion (share on FB/Twitter)
BlogPost: Childrens story time - tomorrow 10am post link to Vimeo
New Book Club Book Revealed
Set Up to Monitor:Google Alerts, Follow Library Hashtags -
Week 1 - Pick a Theme(s) - this week focus on Library Programming
BobTanyaMariaSamantha
Sample Plan
Download it at: http://bit.ly/PT4F0e
Tips & Tricks to Succeed
Basic DosFill out all “information areas”Avoid Over or UnderpostingRemove or Shorten the URL when sharing
linksKeep your sharing RELEVENT! Make content about fans not You
Keep it Simple & BriefBe to the pointBe clear – what is your call to action?Engage Photos and Video are a must!
http://on.mash.to/OXTd7D
Customizing Your Message Library booksale for new public computers starts
tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming
Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open.
Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more.
Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.
Consider Social Media ContestsPhoto ContestFollow to WinTriviaCheck-in ContestsFinish this sentence…
Usage StatisticsReview Statistics as a team regularlyFocus on engagement – not just “likes”Decide: What does success look like?
HootSuite
Some More Tools
FREEAlerti/Google AlertsGoogle AnalyticsTopsyTweetDeck
PAYWildfire
Questions?
Diana [email protected]
slideshare.net/dee987 delicious.com/dee987/socialmediaplanfacebook.com/NovareLibraryServices
877-816-9638
