1. Create Your Brand Story: Live and in Social Media Platforms Jamie Palmer www.universitypdc.com [email_address]

2. When thinking about your brand story both on and off the web? How do you create ROI? 3. When thinking about your brand story both on and off the web? How do you create ROI? 4. Triangulating Engagement SNP(Social Networking Platforms) LiveConversations 5. When thinking about your brand story both on and off the web? How do you create ROI? Rate your performance No Sort of Maybe Probably Yes Do you integrate story as a means of conveying your message? 1 2 3 4 5 Did you frame yourself as professional in your field in non-technical terms so that prospects understand your business? 1 2 3 4 5 When thinking about how you prompt engagement live and online how would you rate yourself? 1 2 3 4 5 Does you message create a picture in the eyes of the viewer? 1 2 3 4 5 Does your brand story resonate with your audience and keep you top of mind? 1 2 3 4 5 Do you prompt engagement and DHT as you market online and offline? 1 2 3 4 5 6. 7.

Studs/Frames/Reframes

Simple

Motion Picture

DHT

Visualization

Sneaky

1-3 Characters

1.5-3 minutes

Indirect Delight

Bilingual

Strategic Intent

Story Telling Pillars 8. Brand Essence Story Wheel 9. When thinking about your brand story both on and off the web? How do you create ROI? 10.