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SharePointintersection Create Engaging Branding SharePoint Portals and Plan for Content Cathy Dew [email protected]

Create Engaging Branded SharePoint Portals and Plan for Content

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Making sure your content and branding align is always a challenge, but you can create portals that use content as a means to further push your "brand." In this session we will examine how to make use of SharePoint 2013 web part and content features that can be customized from a branding perspective. We will create a sample training portal that will display customized training information to users as well as visually give clues for direction.

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Page 1: Create Engaging Branded SharePoint Portals and Plan for Content

SharePointintersection

Create Engaging Branding SharePoint Portals and Plan for Content

Cathy [email protected]

Page 2: Create Engaging Branded SharePoint Portals and Plan for Content

2© DEVintersection. All rights reserved.

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Speaker Bio

Cathy Dew Consultant at Planet Technologies

Graphic Designer, Consultant and SharePoint MVP

Over 6 years of SharePoint

branding experience

Author: SharePoint 2010: Six in One

catpaint1 on Twitter

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Introduction

Gather Requirements What kind of site

Scenario – CatDragged In Corporation Organize the Site Determine Content Needs Design your Site Develop Engage Users

Page 4: Create Engaging Branded SharePoint Portals and Plan for Content

Gather Requirements

Start at the Beginning

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What is the Purpose?

Public Facing Extranet Intranet – Informational Only Intranet – Informational and Collaboration Intranet – Collaboration Only Intranet with Social and MySites Plus everything else

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Asking the Questions

Can be the biggest challenge Example Questions:

What is the one thing you want users to know when they go to your site?

What sites do you like? What sites don’t you like?

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Poll Questions

Do you currently have an intranet?

Do you visit the homepage of your intranet?

Do you participate in any Social Networks?

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Scenario – CatDragged In Corp

Cat Supply Manufacturer that needs to manage their business documents and communicate effectively with their employees.

They currently have a SharePoint 2007 intranet that is poorly managed and often has very stale content.

CatDragged In

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Scenario – CatDragged In Corp

The Company has the following Business Units Accounting Administrative/Executive Human Resources IT Manufacturing Project Management Office Quality Assurance Research and Development Sales and Marketing Shipping

CatDragged In

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Scenario – CatDragged In Corp

Challenges: How to Organize their Content How to Engage their Users How to Keep their Content Fresh Geographically Divided Teams Capture and Store Documents and Knowledge in a Centralized

Location

CatDragged In

Page 11: Create Engaging Branded SharePoint Portals and Plan for Content

Organizing, Managing, and Content

Developing the Plan

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Organizing Chaos

Determine the Site Structure Questions of Content and Site Templates/Site Collections Will it be Organizational, Functional or a Mix of Both

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Site Map

CatDragged In decided to go in an Organizational Site Map with a few extra bonus Sites that fall outside a Department

Questions to ask: How do your users typically find information? How do your users typically work, who do they work with on a

daily basis?

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CatDragged In Site Map

Mix of Collaboration and Publishing Site Templates Also has a combination of Organizational Based Sites and Specialty Sites

Home

Accounting

Admin HR

IT

Manufacturing

PMO QA

R&D

Sales and Marketing

Shipping

Coffee Lounge

University

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Navigation Needs

Determine if you need more than just the SharePoint Navigation Breadcrumb Navigation Footer Navigation

Ask the right questions about Navigation and make decisions based off talking to End Users not just management

Card Sorting can be a useful tool for determining Navigation

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But What About the Content

What is it that you want to put on the main pages? News Announcements FAQs Letter from the President HR Information Tips and Tricks Events

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Who will Manage Content

Centralized or Decentralized Management? IT Staff will manage all is Centralized Departments will manage their own is Decentralized

Advantages to Decentralized Content is Updated more Frequently Content stays relevant to the time frame Less overhead on IT Staff

Disadvantages to Decentralized Must live in the same Site Collection (unless you use a 3rd Party

tool) Training must be performed for Content Owners

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Where Does My Content Live?

Determining the Content Locations is especially important for things like Rollup Lists and Announcements.

Did you create more than one Site Collection for database size purposes or security concerns?

Do you want it in a team site, or in a section of the main intranet, typically publishing pages?

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What Kind of Pages will I use?

Determine if you will be using Publishing Pages or Collaboration Sites Will you Use a Custom Page Layout?

Publishing Infrastructure allows for this using Design Manager or SPD methods

Will you be creating Custom Display Templates? Customize the way information is displayed in items like the

Search Pages and some WebParts and Views Use the Design Manager, SPD or other tools to create these

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Web Parts for Displaying Content

Video/Media Document Libraries Content by Search Web Part Content Editor Wiki Style Pages Calendars Announcements Yammer

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Getting User Attention

This is one of the bigger challenges when planning the User Experience Need that “Squirrel” moment Pay attention to your users demographics

Gamification Stock Ticker Weather Social

Page 22: Create Engaging Branded SharePoint Portals and Plan for Content

Time to Design the Site

Ready, Set, Go

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Develop a User Experience Plan

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Design Methods

Wireframes are a great tool for separating Design and Function – start with a basic SP site and customize from there

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Design Methods

Evaluate Your Designs for Functionality and Content – Not Design

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Wireframe Tools

Balsamiq SharePoint 2013 Team Site Template from Flucidity http://flucidity.azurewebsites.net/2013/02/sharepoint-2013-bals

amiq-mock-up-template/

Visio Adobe Creative Suite

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Create a User Experience Artifact Plan

Determine Master Page Needs Design Manager or Custom

Determine CSS Needs Determine if your site will be Responsive Browsers will you target Web Parts will you use Images will you need Page Layouts if Needed

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Determine Deployment Plan

Solution Sandboxed for Office 365 Visual Studio Full Trust for On Premises

Manual Application SPD Browser

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Create Design Mockups

At this stage you will want to create a design mockup Standard Web Development principles and requirements apply at this

stage Mockups will contain the visual elements, colors and images you

propose for the final solution

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Things to Pay Attention To

Pay Close Attention to: Navigation

Top Navigation Quick Launch Navigation Breadcrumbs

Ribbon Suite Bar Search Pages – Display Templates for Search Results Pages Any Web Template Changes My Sites

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Design Mockup Sample

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Create Customized Design Artifacts

Make use of the tool you are most comfortable with to develop your design artifacts

SharePoint 2013 Design Manager Adobe Creative Suite SharePoint Designer 2013 NotePad Visual Studio Plus Many More

Page 33: Create Engaging Branded SharePoint Portals and Plan for Content

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Branded Site

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Branded Site

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Branded Site Artifact List

One Custom Master Page – Built in SPD – no HTML version One Custom CSS File Custom Images Video Library Corporate Announcements Library

Page 36: Create Engaging Branded SharePoint Portals and Plan for Content

Plan Adoption Activities

Understand Your Users

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Always Know the Implications

Each User Experience Decision has Implications and Ramifications in a SharePoint Environment

Navigation consistency Permissions Site Template

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User Adoption Activity Samples

Scavenger Hunts Rewards Searches Attend Susan Hanley’s User Adoption Session tomorrow morning.

Page 39: Create Engaging Branded SharePoint Portals and Plan for Content

Demo

Demo TitleSubtitle

Page 40: Create Engaging Branded SharePoint Portals and Plan for Content

Questions?

Thank you!

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