Creating Chat Bots on Facebook Messenger

Smart Messaging Platform 2

WHAT IS A CHAT BOT?

Once-in-decade paradigm shift

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The problem with apps• App discovery is difficult in a crowded app store• User Acquisition costs are high

• Bots are the new apps

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Messaging Apps are opening their APIs

6As of April 2016. From statista.com

Facebook launches chat bots

• Facebook launched Chat Bots on Messenger during F8 2016.

• Since then 10k+ developers have built chat bots on FBM

FB Messenger Features• Chatting with a bot is similar to chatting with a Facebook user• A bot can send:

• text and images• Structured Messages

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Structured Messages• Button Template - Present simple text with options.• Generic Template - Allows for an image, title, subtitle, description

and buttons. Supports multiple bubbles per message and displays them as a horizontal list like a carousel.

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• What can a user send to your bot:• Text and Image• Location• Video or audio attachment

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Approval process• Facebook has a strict bot approval process• Follow the Platform Policy section on Messenger• What you need to provide:

• Page used to test your bot. Make sure the bot is properly connected and functional, otherwise your submission may be rejected.

• Description and screencast of how you're using the Send/Receive API (pages_messaging) to communicate with people

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Approval Process - Guidelines

• Don’t contact people in Messenger unless they've agreed to be contacted by you

• Respect all requests by people to block, discontinue, or opt-out of using Messenger to communicate with them.

• Don't request or share individual payment card or any cardholder data within Messenger.

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Smart Messaging Platform

Tips to build a well-behaved chat bot• Always introduce yourself • Never leave a user hangin’• Account for typos • Give easy access to ‘help’• Offer levels of customization

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Examples of good FB Bots• Esther• Where• Hi Poncho

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Common reasons for rejection/removal• Incomplete documentation• Unexpected behaviour• 4% of users block the bot.

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Gupshup is the leading bot building platform

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Gupshup offers tools for the entire bot lifecycle

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DEMO18

Smart Messaging Platform

Thank You!

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