Creafi online media presentation

[email protected]© Creafi Online Media

Who we are


Creafi Online Media is an Online and Mobile display advertising network, founded in 2006 and run by a dedicated digital team with extensive experience in online marketing. We have both the know-how to and tools exceed most ROI and general campaign objectives.

Our philosophy centres on achieving positive ROI for our advertisers, and the highest possible eCPMs for our publishers, by closely, safely, and transparently, matching publisher traffic profiles and advertiser target markets.

Who we are


Our mission is to apply our expertise in online strategies and processes in order to achieve the best results possible for our clients introducing optimizations on a daily basis.

Our vision is to efficiently connect advertisers and publishers to achieve value through finely targeted categorical, behavioural and contextual online display media.

Who we are


Serving over 300 million impressions daily on our managed publishers, and with direct access to over 20 billion impressions a day.

Members of the Right Media Exchange, AppNexus Console and the OpenX Marketplace, and partners with The Media Trust, we work globally out of London (UK), Sao Paulo (Brazil), Sevilla (Spain), Marbella (Spain), Martin (Slovakia) and Valleta (Malta).

Our products and services


We pride ourselves on having a transparent and brand safe network offering CPC and CPM buying models on a RON basis. Extra targeting can be layered on top in the form of:

• Channel Targeting• Behavioural Targeting

We also offer Video to further engage with the consumer with two different formats:

• Pre-roll – CPM • In-banner – CPM or CPC

We also offer Mobile campaigns with traffic available all over the world. Running IAB sizes so far.

Channel Targeting


• With 17 channels to choose from there is a segment created for every type of advertiser

• All channels are fully transparent and can be bought on a CPM or CPC basis• Site lists can be provided and channels can be customised to remove any sites you

may not want to advertise on• Top channels include Entertainment, Business & Finance, Fashion & Beauty,

Gaming, and Automotive

Behavioural Targeting


• Behavioural Targeting allows for a cost effective manner in which to reach an audience that has been qualified with certain interests.– We have over 50 different categories built from users behaviour and interaction on

publishers’ sites.

• For most of these categories the user is placed into one of two segment types:– Click-based segments: users included in these segments have interacted with one or more

creatives within the specific category.– On view-based segments: users are included in these segments after visiting a publisher

site within that category.

• Each category is kept fresh with the cookie window of each user set at 30 days. This ensures we are always reaching a relevant audience, which improves conversion rates.

Top BT Categories across the Creafi network


BT Category Monthly Unique UsersEntertainment 281,925,000Business, Finance & Investment 263,490,000Women: Fashion, Style, Beauty 186,453,000Console & Online Games Player 180,719,500Automotive & Motor 173,772,500Health & Personal Care 173,715,500Frequent Traveller 171,562,000Shopping 167,566,000Technology/Gadget Lovers 162,273,000News 159,986,500Blog, Forum & Social Media Users 155,620,500Sports 154,120,000Videos, Movies & Television 152,800,500

This is just a sample of the categories we have. There are many more, and we can create bespoke categories to ensure we reach your target audience.

Source: RightMedia December

Video


• Online video viewership has increased greatly in the past few years with the introduction of broadband, which allows consumers access to content that previously was too slow to view on standard internet connections– UK broadband penetration stands at 76% – Consumers watching 1.7 hours of video per month, up by 43% from March 2011 to March

2012– Age is no longer a factor as 45-54 year olds watching as much video as 25-34 (20% of

overall population respectively)

• With video consumption increasing, we have two great products to reach these engaged consumers:– Pre-roll: Your content is displayed prior to the content that the consumer wishes to watch– In Banner: Your content is displayed within a 300x250 ad unit on a web site

Source: Ofcom Communications Marker Report 2012

Video – pre-roll


• We work with a number of publishers that offer pre-roll inventory, and just like with the rest of our network we are transparent and can send across a full site list

• Flexibility to display either 30 or 15 second pre-roll. – Longer formats are also accepted across a number of sites.

• We also accept VAST tags which is the IAB standard for video ad serving– Allows for faster implementation of creative– In depth reporting of video play rate– Provide one tag instead of sending multiple video sizes

Video – In-Banner


• In-Banner Video allows for the flexibility of using a larger network of sites than pre-roll, while still having the audio-visual impact of video.

• We offer two different methods in which users can see your video ad online with In-Banner– Autoplay: The video plays automatically when the user enters the site and has to click the

ad to initiate sound– User Initiated: The user clicks to play the ad when they see it on the site which initiates the

video and sound

• VAST tags are also accepted with this format. This allows you the flexibility of running both Pre-roll and In-Banner without having to produce to many different creatives for each format.


For all enquiries, please email:

[email protected]