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1 Proprietary and Confidential © Copyright Amber Road, Inc., 2011. All rights reserved. 1 Proprietary and Confidential © Copyright Amber Road, Inc., 2013. All rights reserved.

Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

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Hosted by Supply Chain Digest, this webinar examines how supply chain visibility has played a key role in Crate and Barrel’s operational success. Virginia Thompson, Senior Director of Import/Export at Crate and Barrel, discusses how the company has always operated an integrated supply chain from its origin through present day, and how the technology supporting their supply chain has grown to meet new business needs. To view the webinar on-demand, please register at: http://bit.ly/CrateandBarrelHolisticSC

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Page 1: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

1Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 1Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Page 2: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

2Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 2Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Business Strategy Evolution of Supply Chain

50 Years of Crate and Barrel’s Supply Chain Sourcing locations Customer locations

External Drivers Regulation Complexity Selling Channels Global Economic Changes

Internal Drivers Enable Company Initiatives Drive Cost Savings Manage Risk of External Supply Chain “Fueling” cross department goals with

tactical data.

2Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Page 3: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

3Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 3Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Users

NETWORK SERVICES

INTERNAL INTEGRATION FUNCTIONALITY

Monitoring Alerting

Reporting

Booking

Rating

Scorecards

Mapping and On-Boarding Services

Documentation

Origin Management

ISF

Data Quality Management

Air Carriers

Suppliers

Ocean Carriers

Rail Carriers

Road Carriers

NVOCC

Forwarders

Brokers

EXTERNALCOMMUNITY

Increased Requirements of Supply Chain Visibility

ERP System(s)

Demand Planning

Warehouse

Customer e-Commerce Portals

Finance Cloud Collaboration

Business Process Engine & Rules

KPIs

Audit & Finance

Logistics Compliance Finance

Merchandise Manufacturing

eCommerce

Procurement

Customer Service

NPI Teams

Page 4: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

4Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 4Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Flexible Supply Chain – Absolute Necessity

Organization ability Fulfilling cost effectively US centric – to Global Any product – Any where Order Velocity & Size Managing Risk

Organization metrics Detention & Demurrage ISF Timeliness Days of Inventory Accurate & Predictable

Lead Times

4Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Page 5: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

5Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 5Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Enabling Supply Chain flexibility with SCV

Merchandising needs to prioritize these orders now!

Has anyone told the drayage company they need to pick up the containertoday and not tomorrow?

The tropical storm is going to interrupt my customer deliveries on the east coast, where are those orders now?

Oh-no, we have a product recall. I need to know wherethe products on that lot number went.

The last minute changes at origin are impacting my ability to meet the ISF deadlines!

Now we’re sourcing from South America with a vendor directmodel to Europe. How do they expect me to manage that?!

Page 6: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

6Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 6Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Organizational Responsibility

Network PlanningFreight Negotiations

Logistics Execution

Financial ExecutionImport/Export Regulations

SKU Classification

Import Compliance

Export Compliance

FTZ Compliance

Customer Service

Financial Analysis

Landed Cost Calculation

LOGISTICS

COMPLIANCE FINANCE

Page 7: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

7Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 7Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Crate and Barrel’s Crystalizing Event for Organization Alignment

ISF (Importer Security Filing)

Consolidator name/address

Container stuffing location

Ship-to name/address

Consignee number(s)

HTS

Country of Origin

Manufacturer name/address

Importer of Record/FTZ ID

LOGISTICS

COMPLIANCE

FINANCE

Seller name/address

Buyer name/address

Page 8: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

8Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 8Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Managing an International Trade Challenge

“Certain unfinished wood items must be fumigated before shipment to Mexico.”

“OK, we’ll fumigate all our containers!”

“The containers include product like textiles and food-use items that cannot be fumigated.”

“OK, we’ll identify which items need to be fumigated and ship them separately!” (Adds cost due to shipping under-utilized containers)

“Our WMS does not have the ability to segregate the picks by a SKU flag.”

“OK, we’ll manually create separate orders for the wood items and pick them separately!”

“We can’t fumigate year-round in Chicago (shipping location) due to temperatures.”

“OK, we’ll ship the containers to Laredo by truck and fumigate there!” (Adds cost – rail is less expensive than OTR)

“These goods are shipping in-bond out of an FTZ so they cannot be re-routed to a fumigation site before the point of export.”

“OK, we’ll find a bonded facility in Laredo where we can do the fumigation!” (Adds cost – you pay a premium for storage in a bonded facility)

Page 9: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

9Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 9Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Organizational Responsibility

Supply Chain Visibility enables the cross department collaboration centered around common information needs and interdependent business processes.

Supply chain visibility is no longer just a

logistics department application.

9Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Page 10: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

10Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 10Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Questions

10Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Page 11: Crate and Barrel’s Holistic Supply Chain and the Role of Supply Chain Visibility

11Proprietary and Confidential© Copyright Amber Road, Inc., 2011. All rights reserved. 11Proprietary and Confidential© Copyright Amber Road, Inc., 2013. All rights reserved.

Contact: Amber Roadwww.AmberRoad.com

[email protected]

+1-201-935-8588

GTM Best Practices Group

/gtmbestpractice

Contact Us

Stephanie MilesSVP Commercial ServicesAmber [email protected]

Virginia ThompsonSenior Director Import & ExportCrate and [email protected]