Corporate PresentationVersion 3.0

OUR VISION CONNECTING TO FUTURE

Vision

Customer Centric Digital Marketing Program

VisionEmpowers you to translate your dream into reality

Search Engine Marketing Social Media Marketing Interactive Marketing

PPC Marketing and Mgmt.

Search Engine

Optimization

Social Media Optimization

Social media set up and

mgmt.

Blog Marketing

and Mgmt.

Viral Marketing &

Email Marketing

Social Reputation Management(SRM)

Social Network

Marketing

Web Technologies Web Technologies [Creative Strategic Design, Promotional Website, Ecommerce Website, Mobile Website, Website Maintenance, Web Application

Development, Application Integration, Intranet, Extranet and Web Portal Development, Social Network Application Development]

Digital Corporate Communication Digital Strategy Development

END-TO-END DIGITAL MARKETING SOLUTIONS PORTFOLIO

PLANNING SERVICES PLANNING SERVICES Digital Marketing Business Plan Search Engine Marketing Plan Social Media Marketing Plan Website Usability Review & Analysis

CONVERSION ENHANCEMENTS Website Analytics Landing Page Optimization Conversion Optimization

DIGITAL CORPORATE COMMUNICATION Brand Positioning & Development Creative Development

Di it l A t D l t

SEARCH ENGINE MARKETING Search Engine Optimization Video Search Marketing

WEB TECHNOLOGIES Creative Strategic Web Design Promotional Website Ecommerce Website

Digital Assets Development Corporate Identity Flash Development Corporate Digitals Print and Promotion E-Magazinesg

PPC Search Marketing Youtube Search Management Local Search Marketing Link Building Campaign

Management

Ecommerce Website Flash Website Website Hosting & Maintenance Web Application Development Application Integration Intranet, Extranet and Web Portal

Development

aga es Graphical User Interface

DIGITAL MEDIA PLACEMENT Online Media Planning and Buying

SOCIAL MEDIA MARKETING Social Media Marketing Social Media Optimization Social Media Monitoring Facebook Marketing Service

Development Social Network Application

Development

MOBILE MARKETING & TECHNOLOGIES SMS Marketing MMS Marketing Mobile PPC Search Management Mobile Media Planning and Buying

Online Media Planning and Buying Social Network Advertising Display Network Campaign

Management Affiliate Marketing Publisher Ad Management Service

Facebook Marketing Service Word of Mouth Marketing Business Blog Marketing Online Reputation Management Audio Podcast Services Video Webcast Services

Mobile Media Planning and Buying Mobile Website Development Mobile Application Development

Viral Marketing Email Marketing

Online PR

OUR FOCUSED VERTICALS

Real Estate

& Infrastru

cture

Imarks Focused V ti lVerticals

OUR DIGITAL INTEGRATION MODEL

Engage customers• Engage, interact, and

Paid Ads• Accomplish short-term

Blogs and Forums• Interact with audience

on relevant blogs,forums, andcommunities

promote with help ofAwards, Polls, Contests

• Incentivizes thecustomer to promote

CRM Integration

Digital Assets

Optimization

plead generation • SELL THE CONCEPT and publicize

Engaged Customerobjectives via paid ads.

1Paid Ads at Content Sites, Forum

SRM

B

1

Personal Networks

Banner

Ads Social NetworkingSites

Engaged Prospect2

3 Your Web Portal / Marketing Engine

communities • Build communities on

Face book, Twitter, LinkedIn and

Paid Ads at SNS SEM

Reach Target Group• Review sites

2

other communityplatforms.

• Inside new ventureLaunches, discussions, forum, sharing, etc

• Local city sites• Micro sites• Engage, interact,

and promote with help of Awards, Polls, Contests

CommunityOptimization• Reach out to people via

SEO, SMO, SEM and SMM • Spreading content

where it reaches the Target Group

Email Marketing Integration

Web & Social

Analytics Integration where it reaches the Target Group

for them to engage with itIntegration

EMPOWERING ORGANIZATIONS

B ild O i i

Make you heard

Build followers

Get you traffic

Build Opinions Build followers tribe

HOW IMARKS can empower Originations to LEAPFROG!

Opportunity Building

Demand Creation

Brand E i

Increase sales closing

g Experience

INCREASING MATURITY OF DIGITAL MARKETING

“Develop capability for people to contact you“Develop capability for people to contact youonline.” - Actual sale may not be online.

“Build Trust & Credibility with potentialcustomer” Social Reputation Management(SRM)

Sales, Leads

Brand Promotion customer - Social Reputation Management(SRM)

“Generate awareness of your products orservices” - Make yourself omnipresent online.Through Videos, presentations, blogs, photos,

Brand Promotion

Awareness

articles, etc.

“enrich people with information and make a connection”Interactivity, Engagement

“You can be in the mind only if you are in sight”Out of sight is out of mind, so be there where your customers are i.e. in the digital space

Visibility (Online promotion)

HOW CAN WE EXECUTE

Community development for

Community development for

Content proliferation across

th i t t

Content proliferation across

th i t t Presence &

participation at Presence &

participation at Moderation & Moderation & Viral Campaigns Viral Campaigns development for brand promotion

and sales generation

development for brand promotion

and sales generation

the internet –News, Photos,

Videos, PPTs, polls, contest, feedback

the internet –News, Photos,

Videos, PPTs, polls, contest, feedback

participation at top forums, blogs,

where relevant customers visit

participation at top forums, blogs,

where relevant customers visit

Moderation & Social Reputation

Management

Moderation & Social Reputation

Management

Viral Campaigns for reach and engagement

Viral Campaigns for reach and engagement

WHAT CAN YOU ACHIEVE

Community Online

presence Community platform –ongoing

engagement

presence -reach & Brand

promotion

Brand Building

Followers Tribe

Lead Generation

Increase Sales Closing

HOW CAN GROWTH BE EXPECTED

Visibility across social media channels

Customer acquisition through digital

marekting

Up selling new ventures/Projects

Competitive research Direct feedback from customers resulting in

business growth

Ultimately, more revenue

MARQUE CUSTOMERS

C PCOMPLETED PROJECTS

O PONGOING PROJECTS

WORLD-CLASS FACILITIES

R & D Centre translates innovations to actions with world-class infrastructure facilities

Innovative Management Team qualified Innovative Management Team qualified from top B-Schools and Universities

Integrated Facilities – Digital and physical library, COE practice, world-class integrated training center Sales Zone Conference training center, Sales Zone, Conference Room, Developer Zone, etc.

Business Continuity Plans

Wireless Connectivity, Calm and Secured y,Environs, 24 hours manned and RFID technology implemented

Direct connection to Client Environment and engagement through virtualizationg g g

A pool of skilled resources with strong expertise and domain competencies across various cutting-edge technologies ranging from Digital Marketing, SEO/ SMM/ SEM/ from Digital Marketing, SEO/ SMM/ SEM/ SMO, Web Designing and Development, Sales, etc.

WHY IMARKS?

The most cost effective Solutions

and High ROMI

The most flexible targeted marketing

platform

Highly monitored and measurable

Personalized contact with the

potential customers

Less Turn Around Time for

implementation

No downturn during the recession

Increase online brand awareness

Global Visibility

Increase lead generation

Increase sales closing

“KEY NOT TO JUST REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED”KEY NOT TO JUST REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED