1. Communication

with customers

and the public

2. Demonstration of

corporate

responsibility

3. Reputation

management

4. Promotion of

products and

services

5. Provide

executives and/or

employees the

chance to

communicate

openly

Corporate blogs

primarily are used

for national

branding.

Marketing blogs

can be used to

amplify marketing

messages through

traditional

channels.

Employment blogs

allow a direct

connection to

online

communities

Public Relations

blogs allow a

corporation to put

a human touch in

place of the often

used

“corporatespeak”

1. There are

significant

negatives in your

company‟s

reputation and you

aren‟t prepared to

respond to them.

2. You don‟t have

set guidelines in

place that define

what your blog

is, and is not.

3. You„re boring.

4. Comments left by

readers leave the

company liable to

lawsuits.

Someone who

enjoys what they

are doing

Assignment: monitor, track, locate

validate, verify, analyze

review, edit, append info

seek feedback, comments, contributions

publish, disseminate, update

time management is essential

The most important lesson to take away from

this presentation is that blogging is a tool for

communication.

There are a lot of companies pitching blogs

as a silver bullet for all kinds of corporate

problems, and that simply isn‟t true.