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Lu
tzFi
nger
.com
Ask Measure Learn
@LutzFinger
Lu
tzFi
nger
.com
Disclaimer
The points of view in this presentation are my own and might not reflect LinkedIn’s opinion.
Lu
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Lu
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Who is a Statistician?
Lu
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“So$ware is ea,ng the world.” -‐ Marc Andreessen
Lu
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Should I get an MBA or learn to code?
Lu
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two
like
one
Good
big
go
New
way
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ia |
measurepeo
ple
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Use
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apter
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e
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t
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ch
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others
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Lu
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.com
Lu
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.com
ASK the right Questions.
MEASURE the right data – even if it
is not Big data.
Take Actions and LEARN from them.
?
Lu
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One Framework?
Lu
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?
Products
Market Research
Customer Care
Marketing
PR
Sales
Lu
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?
Products
Market Research
Customer Care
Marketing
PR
Sales
Lu
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Iden,ty Network Knowledge
84%
Lu
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This is you…
Lu
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This is you… On Campus Group
EMBA 2015 EMBA 2016
Lu
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2nd Cluster hidden
Lu
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This is you… On Campus Group
EMBA 2015 EMBA 2016
Cornell
Cornell Tech
Lu
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The Connector • Who is connecting all 4 Groups?
Lu
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The Connector • Who is connecting all 4 Groups? • Who is connecting all 3 Groups?
Lu
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Who is connecting all?
Lu
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Actionable Insights
Lu
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ASK the right Questions.
MEASURE the right data – even if it
is not Big data.
Take Actions and LEARN from them.
?
Lu
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Actionable Insights
ASK is often the hardest Part
Lu
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How to Spot a Good “Ask”?
Lu
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Small not BIG Data
• Connec,ons • Skills • User behavior • Subscriber Data • Sales Data (geo-‐localized) • Group discussions • ….
Lu
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Data Science
IRRELEVANT NOISE
METRICS
RELEVANT DATA
Petabyte Gigabyte
Byte
Terabyte 1 2 3
4
Lu
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• Opinion leaders (Katz 1955) • Influentials (Merton 1968) • Law of the Few (Gladwell 2000)
A Clear Ask: Influencer
Lu
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• Opinion leaders (Katz 1955) • Influentials (Merton 1968) • Law of the Few (Gladwell 2000)
Measure: Connectivity
Lu
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Measure: Influence
Source: Kevin Lewisa, Marco Gonzaleza and Jason Kaufman (2012): PNAS Vol 109, no 1
• 4 years • 1001 Students on Facebook • Traditional Self-reported Data • How did taste Spread
Lu
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The Influencer Myth
Influence is often overestimated:
• Reach
• Readiness • Topic Dependence
Lu
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Ask & Measure is critical Do you remember? Why did they fail?
Lu
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It changes industries Google had the right Question.
Lu
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Learn
Benchmark Predic,ons
Recommenda,ons & Filter
Lu
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Competitive Benchmark
Source: ‘Ask Measure Learn’ by O’Reilly Media
Lu
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LinkedIn Recommendations People You May Know Groups You May Like Ads in WhichYou May Be Interested Companies You May Want to Follow
Pulse Similar Profiles
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Prediction
Photo by Ludie Cochrane
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Also, here the MEASURE
Lu
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Is critical
Lu
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Academy
Industry Professionals
Ac,ve Movie Goers
All Movie Goers
The measurement Was social media Mentions… And not the right predictions
Predicting the OSCARs
Lu
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Avoid!
• Cause is not Correlation
• Cause is not Effect
• Probability is NOT the Truth
Lu
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Cause is not Correlation
Lu
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Cause is not Effect
Lu
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Probability is NOT the Truth
Lu
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j.mp/ask-cornell
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