Cord Cutters, the end of Modern Day Television

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In 2015, the industry brought

in $135 billion in revenue…

…and is continuing to grow

every year.Designed by ClipArtKid - Flickr

However, consumers are getting FED UPwith increasing prices.

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On average, consumer’s

television prices are going up

by $86 per year..

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Consumers are also no

longer interested in the

bundle packages offered

by cable companies.

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Now, with the emergence of new TECH GIANTS

such as Netflix and Hulu

consumers are able to specifically choose

what they want to watch.Designed by Global Panorama - Flickr

Over half of North-American households now

subscribe to at least one online streaming

service.

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‘cutting the cord’

- refers to the process of switching from a

cable subscription package

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Through cutting the cord, consumers

are able to cut their

by up to 50%.

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The television companies are

in a slow bleed, losing 1%

of their subscribers per year.

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There are TWO reasons that

consumers are not switching

over faster.

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1. Consumers are addicted to live TV.

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2. There haven’t been cheaper, or more

reliable options, until now.

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Tech giants

are realizing

this…

One example is

…and have

started

offering live

services

themselves.

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Facebook has had 100% growth in its video

views in 6 months.

4 8

Views (billions)

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People spend 3x LONGER watching

a video that is live, compared to a video

which is not.

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The industry has to

adapt.Designed by Juan Rito - Flickr

Because if not…

…until its

inevitable demise.to

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All pictures used follow the creative

commons license.

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References

Gammell, K. (2016, September 20). TV prices rising? Cut the cost with

streaming deals. Retrieved from The Telegraph:

http://www.telegraph.co.uk/money/consumer-affairs/tv-

prices-rising-cut-the-cost-with-streaming-deals/

Revenue of U.S. Broadcasting Industry. (2015, December 31). Retrieved

from Statista:

https://www.statista.com/statistics/184176/estimated-

revenue-of-the-us-broadcasting-industry-since-2005/

Savage, J. (2016, April 10). Top 5 Facebook Video Statistics for 2016.

Retrieved fromSocialMediaToday:

http://www.socialmediatoday.com/marketing/top-5-facebook-

video-statistics-2016-infographic

Simonds, D. (2016, July 16). The future of television - Cutting the Cord.

Retrieved from The Economist:

http://www.economist.com/news/business/21702177-

television-last-having-its-digital-revolution-moment-cutting-cord

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