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A presentation I did at SXSW Interactive 2008 on the contextual web which talks about context, UCD, UX, and more. It mostly focuses on the mobile web and iphone design but there are some other interfaces it explores.
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SXSW Interactive 2008
The Contextual Web
Nick FinckMarch 8th, 2008SXSW Interactive, Austin
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SXSW Interactive 2008
The Contextual Web II
Nick FinckMarch 8th, 2008SXSW Interactive, Austin
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SXSW Interactive 2008
Who the hell is this guy?
• Blue FlavorDirector of User Experience, co-founder, partnerhttp://www.blueflavor.com
• Digital Web MagazinePublisher and founderhttp://www.digital-web.com
• User Experience NetworkSeattle Local Ambassadorhttp://www.uxnet.org
• My Personal Sitehttp://www.nickfinck.com
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SXSW Interactive 2008
Elements of Context
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SXSW Interactive 2008
Four elements of context in web design
1. The User2. The Task3. The Environment4. The Technology
Note: Jared Spool identifies eight elements of context instead of four. I feel these eight elements reside in the four above.
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SXSW Interactive 2008
The User
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SXSW Interactive 2008
7Photo by Dirk Borchershttp://www.flickr.com/photos/dirkborchers/495659224/
SXSW Interactive 2008
8Photo by Jenny Morroshttp://www.flickr.com/photos/13799732@N08/1411680967/
SXSW Interactive 2008
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Photo by Svenwerkhttp://www.flickr.com/photos/svenwerk/107267802/
SXSW Interactive 2008
The Task
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SXSW Interactive 2008
Photo by John Don Rodrigohttp://www.flickr.com/photos/15271532@N00/1172675049/ 11
SXSW Interactive 2008
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SXSW Interactive 2008
The Environment
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SXSW Interactive 2008
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SXSW Interactive 2008
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Photo by Alain Bachellierhttp://flickr.com/photos/alainbachellier/446327865/
SXSW Interactive 2008
Photo by Rafael Matsunagahttp://www.flickr.com/photos/rednuht/479370088/
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SXSW Interactive 2008
Photo by Rion Nakayahttp://www.flickr.com/photos/rion/47437262/ 17
SXSW Interactive 2008
The Technology
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SXSW Interactive 2008
Photo by Stefan Didakhttp://www.stefandidak.com/office/ 19
SXSW Interactive 2008
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SXSW Interactive 2008
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SXSW Interactive 2008
22Photo courtesy of Microsoft
SXSW Interactive 2008
23Photo courtesy of Microsoft
SXSW Interactive 2008
Apple iPhone
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SXSW Interactive 2008
An Example
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SXSW Interactive 2008
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SXSW Interactive 2008
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SXSW Interactive 2008
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SXSW Interactive 2008
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SXSW Interactive 2008
Lets Get Technical!
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SXSW Interactive 2008
Fitts’s Law
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SXSW Interactive 2008
In ergonomics, Fitts's law is a model of human movement which predicts the time required to rapidly move to a target area, as a function of the distance to the target and the size of the target.”
Description of Fitts’s LawWikipedia
“
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SXSW Interactive 2008
Not so good
Way better
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SXSW Interactive 2008
Optimized Markup
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SXSW Interactive 2008
digital-web.comScreen based CSS & Print based CSS
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SXSW Interactive 2008
Developing for the Mobile Context
• XHTML✓Well formed✓Semantically correct✓Highly optimized
• CSS✓Handheld media type (sometimes even screen media type)✓Highly optimized
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SXSW Interactive 2008
NYTimes.comMinimum 30 Seconds to lo load 796kbplus requests to multiple servers
NY Times on Getleaflets.comMaximum of 7 seconds to lo load 30kb
http://nytimes.com http://app.getleaflets.com/nyt/
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SXSW Interactive 2008
38Non-optimized header markup
Highly optimized header markup
SXSW Interactive 2008
Optimized UI
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SXSW Interactive 2008
Non-optimized UI
Highly optimized UI
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SXSW Interactive 2008
Contextual Inquiries
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SXSW Interactive 2008
Contextual inquiry is a user-centered design (UCD) method that happens up front in the soware development lifecycle. It calls for one-on-one observations of work practice in its naturally occurring context.”
Description of Contextual InquiryWikipedia
“
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SXSW Interactive 2008
Photo by Jennifer Buehrerhttp://www.flickr.com/photos/jenniferbuehrer/86313852/
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SXSW Interactive 2008
44Photo by Nina Shttp://flickr.com/photos/nashih/431014469/
SXSW Interactive 2008
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Photo by Nina Shttp://flickr.com/photos/nashih/431014480/
SXSW Interactive 2008
46Photo by Ianus Kellerhttp://flickr.com/photos/cabinet/53738046/
SXSW Interactive 2008
Photo by Bryce Glasshttp://www.flickr.com/photos/bryce/219358117/
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SXSW Interactive 2008
A Deep Dive into Mobile
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SXSW Interactive 2008
Content
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SXSW Interactive 2008
Readability & Page Width
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SXSW Interactive 2008
The problem
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SXSW Interactive 2008
New York Times
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SXSW Interactive 2008
New York Times
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Unreadable
SXSW Interactive 2008
New York Times
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Must zoom
SXSW Interactive 2008
New York Times
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UnreadableAgain
SXSW Interactive 2008
New York Times
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Text does not fit within screen
SXSW Interactive 2008
Netflix Mobile
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Design does not fit on screen
SXSW Interactive 2008
Possible solutions
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SXSW Interactive 2008
New York Times Mobile
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Readablewithoutzooming
Fits perfectly within screen
SXSW Interactive 2008
New York Times Leaflet
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Readablewithoutzooming
Text fits on screen
SXSW Interactive 2008
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Text fits on screen and is very readable
LinkedIn Mobile
SXSW Interactive 2008
Interaction
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SXSW Interactive 2008
Navigation
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SXSW Interactive 2008
The problem
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SXSW Interactive 2008
New York Times Mobile
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Navigation
SXSW Interactive 2008
New York Times Mobile
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Navigation
Hotspots
SXSW Interactive 2008
New York Times Mobile
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Navigation
Hotspots
Content isabove
navigation
SXSW Interactive 2008
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Navigationcould havelargerhotspots
LinkedIn Mobile
SXSW Interactive 2008
Netflix Mobile
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Microscopichotspots
SXSW Interactive 2008
Netflix Mobile
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Barelynavigable
SXSW Interactive 2008
Possible solutions
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SXSW Interactive 2008
New York Times Leaflet
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Navigationalong sidethe content
SXSW Interactive 2008
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Nice bigand juicy hotspots
LinkedIn Mobile
SXSW Interactive 2008
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Super sizehotspots
LinkedIn Mobile
SXSW Interactive 2008
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MediaTemple Account Centerfor the iPhone
Visuallycalled outnavigation
SXSW Interactive 2008
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Use largerheadings &visual hints
Facebook Mobile
SXSW Interactive 2008
Pagination
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SXSW Interactive 2008
The problem
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SXSW Interactive 2008
Netflix Mobile
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World’ssmallestpagination
SXSW Interactive 2008
A possible solution
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SXSW Interactive 2008
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Excellentpaginationsolution
Facebook Mobile
SXSW Interactive 2008
Search
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SXSW Interactive 2008
The problem
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SXSW Interactive 2008
Netflix Mobile
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SXSW Interactive 2008
A possible solution
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SXSW Interactive 2008
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A perfectcase forsearch ahead
Facebook Mobile
SXSW Interactive 2008
Buttons
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SXSW Interactive 2008
The problem
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SXSW Interactive 2008
Netflix Mobile
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Very typicalweb button
SXSW Interactive 2008
Possible solutions
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SXSW Interactive 2008
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MediaTemple Account Centerfor the iPhone
Large juicybuttons foreasy clicking
SXSW Interactive 2008
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Designedwith thespecificcontext inmind
Facebook Mobile
SXSW Interactive 2008
Calls to Action
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SXSW Interactive 2008
The problem
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SXSW Interactive 2008
Netflix Mobile
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Calls to action are lost in page
SXSW Interactive 2008
A possible solution
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SXSW Interactive 2008
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Facebook Mobile
Make calls to actionvery obvious
SXSW Interactive 2008
In Review
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SXSW Interactive 2008
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SXSW Interactive 2008
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Photo by Dan Buczynskihttp://www.flickr.com/photos/macwagen/225493960/
SXSW Interactive 2008
Resources
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SXSW Interactive 2008
Contextual Design: A Customer-Centered Approach to Systems Designsby Hugh Beyer and Karen Holtzblatt
Observing the User Experience: A Practitioner's Guide to User Researchby Mike Kuniavsky
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SXSW Interactive 2008
Context in General• Putting Context Into Context by Jared M. Spool
Context & Design• Designing for Context with CSS by Joshua Porter• Design Context: Contrast in Context by Andy Rutledge
• Contextual Inquiry• Usability Context Analysis: A Practical Guide by Cathy Thomas & Nigel Bevan
Fitts’s Law• Fitts's UI Law Applied to the Web by Scott Berkun• A Quiz Designed to Give You Fitts by Bruce Tognazzini
Context & Mobile Design• The Mobile Context by C. Enrique Ortiz• About Context and the Mobile Web by Rudy De Waele• Designing the Mobile User Experience by Richard F. Cecil
Mobile Development• dotMobi Mobile Web Developers Guide by Brian Fling
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SXSW Interactive 2008
Thank you.
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SXSW Interactive 2008
Come to our party!South by NorthwestMonday at 11:00 PM@ Iron Cactus (6th & Trinity)
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