Content Personality and why it’s {awesome}

What is content personality

If you ensure your content has a unique and easily recognizable style, your audience can connect with it faster, resulting in better information use and enhanced conversion. Content personality is about offering your content publishing style a unique nature

Why write Personalized contentCITBCM

• To offer readers a reason to stay: Curiosity • To convince readers for repeat visits: Interest• To sustain their interest ethically: Trust• To ensure you can meet their need: Benefit• To make them do action: Conversion• To make them your trusted followers:

Maintain

How to do it

Ensure consistency in terms of language use Write in one unified language sequence so that

your readers can understand the ideas better. For example; write in first person for a personal weblog

Use a unique storytelling structure

Connect with your readers by sticking to a unified content style. For example; use How to articles your standard content publishing format

Use an action colour

Let them browse your website simplistically using action colour they know what. For example use yellow and red for read more/click now button (call to action)

Be unique

Begin with quotation, Refer to sources , Insert videos

Write for a reason

Offer a solution in every content. Begin with an issue, cite background information, ask why the issue exists, offer solutions, support yourself with solid references, ask for commentary and criticism.

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