Content Paywall Strategies

Experts in eZ Publish consulting & development

“Web First” Publishing – PPA November 2011

Presenter: Tony Wood, Founder

Paid Content Strategies

“Stay committed to your decisions, but stay flexible in your approach”

various people claim this

Experts in eZ Publish consulting and

developmentVisionWT.com

➜ Paywall strategies

– tease– glass– metered– time– license

➜ Content flexibility

– eZ Find | eZ Recommend | eZ Odoscope

“Web First” Publishing – PPA November 2011

What will you take-away

100’s of eZ projects

9 Years of experience

Publishing focus

Longest UK partner

Strategy

Analysis/Consulting

Development

Support

Training



➜ Show no articles

➜ Show only first paragraph

➜ Rest subscription based

Tease paywall“Web First” Publishing – PPA November 2011

VisionWT.com

VisionWT.com

VisionWT.com



➜ Show selected pages for free

➜ Pages picked by

– editor– system– taxonomy


Glass paywall“Web First” Publishing – PPA November 2011

VisionWT.com



➜ Free pages are on a meter after register

➜ Meters:

– number of pages– amount of time : minutes/hours/days– ads watched


Metered paywall“Web First” Publishing – PPA November 2011

VisionWT.com

VisionWT.com



➜ Older content for free

➜ Subscription based:

– Hour– day– Week

Time paywall“Web First” Publishing – PPA November 2011

VisionWT.com



➜ Entire site is locked down and you buy a license

B2B Site license“Web First” Publishing – PPA November 2011



Summary“Web First” Publishing – PPA November 2011

eZ Publish give you flexibility

Choose the business models you want

eZ Find to search content

eZ Odoscope to demonstrate who uses content/license

eZ Recommend to display the right content

[email protected]

+44 207 354 4300

How to find usVision with TechnologyAberdeen Centre Unit 18AS22/24 Highbury GroveN5 2EALondon

Tony Wood

[email protected]

@tonywood

How will you create your vision with technology?