Websites – CMS,

Drupal and Beyond

David Yeargin & Danielle Brigida

U.S. Fish and Wildlife Service

What is a Content Management System?

A content management

system (CMS) supports

the creation,

management,

distribution, publishing,

and discovery of business

information

Manages the complete lifecycle of the pages on your site,

from providing simple tools to create the content, through to

publishing, and finally to archiving.

Manages the structure, appearance of the published

pages, and the navigation of the site.

CMS Project

Money was given in order to create

a new fws.gov

(2009)

Promise of a DOI CMS shelved that

project(2010)

Drupal is selected by DOI and the

core team is selected (2014)

Create a website that

addresses the needs of

the public and the

communication and

business priorities of

the Service.

The Goal Public Facing Site

We’re Need a Site That…

Meets the Needs of the Public

Improves our

Business and

Communications

Works Well on

Mobile and Desktop

Is Easier to Upkeep

Provides a Consistent

Experience

Onto the Research…

Examined and documented our current

situation

Architecture

Investigated Our Systems• Servers • Online Apps• Content Types

Listened to Employees

and the Public

105 Internal Interviews

33 Public Interviews

Audience Breakdown

– Surveyed Deputies’ Group, Web Council, Social Media Coordinators

– Interviewed internal site users and content creators

– Interviewed public content creators, staff who work with the public, site managers, content approvers

• Commercial Developers

• Government Agencies

• Importers/Exporters

• Job Seekers

• Legislative Staffers

• Media / Communications

• Outdoor Sportsmen/women

• Researchers / Students

• Urban Youth Coordinators

• Wildlife Partners

• Private Landowners

= Your Opinions Matter

List out 10 Requirements that you wish your site had…

Documented over

500 Requirements

Public Interview Goal– What do the people need from us?

– How can the website be used to deliver it?

The Public Wants:

A site that helps users get work done, including transactions (permits, grants, reporting, etc.)

Information that is

•Accurate, current, and consistent

•Easy to find

•Easy to consume

A Centralized Place for Guidance and Conservation Information

Easy access to high quality photos and videos

Internal Needs….

Consolidate internal information resources

An easier way to find information we know is authoritative and up-to-date

Improved ability for employees to collaborate

Easier management of Web content without duplication of effort

A digital library that gets images off of people’s hard drives and makes them usable for all

Requirements Conclusion

• Initial focus was on web publishing and site management for the public

• Internal focus was on consolidating sites

• Research showed people needed a solution that supports both public consumption and internal content creation and collaboration

• This is a big deal with big potential to improve how the Service works and communicates internally and with the public

Where Are We Now?

• Talk over costs and options with Directorate

• Arrive at final project scope—what’s in and what’s out

• Get to work with goal of new live site in about two years

• Work with Refuges on next steps

What can we create in the meantime?

Meet Website Expectations

• Easy to use navigationand search

• Prominent contact info

• Accurate and up to date information

Understand the Content Lifespan

Social

Blog Posts

News Articles

Features - Stories

Evergreen Web Content

Formal

Informal Right Now

3 years from now

Test Your Content:

Google Mobile Friendly Test

Good News!Responsive Refuge Pages

Your Page on Mobile

Explore Maps and Other Visuals

Dig Into Web Analytics

Make Sharing Easy and Accessible

Search Engine Optimization Can Help You

Find Out About Siteimprove

Web, Mobile and Social = Intertwined

Using Social Media to Inform Content

Plan Ahead…

• Develop naming conventions for pages

• Know your top visited pages

• Keep tabs of content that will expire

• Ask for more information on SiteImprove

You’re Already Doing an Awesome Job!

Thank You!

David YearginChief of Digital StrategyDavid_yeargin@fws.gov

Danielle BrigidaNational Social Media ManagerDanielle_brigida@fws.gov