Content Management Survival In Higher Education

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CMS

Confab 2011

Jeff Cram

CMS Myth & ISITE Design

@jeffcram

#cmslove

#confabJeff Cram, ISITE Design

@jeffcram

CMS Survival in

Higher Education

Jeff Cram, ISITE Design

@jeffcram #eduweb12

CMS Survival in Higher Education #eduweb12 @jeffcram

Let’s play a game




http://research.isitedesign.com/cms-wisdom-report/


www.cmsmyth.com


“I’m a CMS Survivor”

(True story)


“I inherited a CMS

project gone

horribly wrong”


“I have been attempting to

maneuver around our

institution's bureaucracy”


project gone

horribly wrong”



maneuver around our



project gone

horribly wrong”“We have no in-

house expertise

with CMS”



maneuver around our



project gone

horribly wrong”

“Our CMS contract was enormous.

We set out to redesign the site,

strategize the content, implement the

CMS, and build new large-scale

features into the CMS”

“We have no in-

house expertise

with CMS”



maneuver around our



project gone

horribly wrong”






“We eventually came out

the other end, but

battered and bruised”

“We have no in-

house expertise

with CMS”



maneuver around our



project gone

horribly wrong”

“I've always thought

of myself as a

CMS survivor”






“We eventually came out

the other end, but

battered and bruised”

“We have no in-

house expertise

with CMS”


When it comes to

content management

in higher education…

survival tip #1


http://www.uncg.edu/mat/sermon/2007/campusmap.jpg

SIZE MATTERS


survival tip #12

How to deal with

a cheapskate

boss and get the

funding you need


Source: gapingvoid.com

CMS Survival in Higher Education #eduweb12 @jeffcram Source: http://www.flickr.com/photos/georgehoffman/168099742/sizes/l/in/photostream/

The digital goal

posts have moved...


We’re moving the digital goal

post

…beyond the university website


University

Marketing/

Comm.IT

Web

University

Digital

Strategy

Past Present

The role of digital has changed.

Most universities have not.


Competitive benchmarking gets attention


Find a revenue generating line of

business (and don’t let go)

Source: Noel Levitz 2012 E-Expectations Report


There’s always

plan C


survival tip #21

How to stop

obsessing over

selecting the

perfect CMS




Obsessing over CMS

product selection is an

unhealthy distraction from

the real work that’s

needed


from CMS selection to CMS readiness


survival tip #71

How to stop

redesigning the

same [expletive]

site every five

years


“Insanity is doing the

same thing over and over

again but expecting

different results”


“Insanity is doing the CMS

over and over again but

expecting different

results”


The average EDU has had their CMS 3.3 years

Higher Education CMS Usage Survey (Dec 2011)

http://doteduguru.com/id7800-results-higher-ed-cms-usage-survey-2011.html


File under: Not sustainable


“Content needs to be the central focus to a CMS strategy.

Without content, and a coordinated strategy, the most powerful

CMS will do nothing for you.”

Source: CMS Wisdom Report


Beyond wireframes

Templates. Important, but overrated.


Is 2012 (finally) the year of the content model?

“Unstructured content is

stupid and old-fashioned.

It’s costly, complex and

does not generate a

competitive advantage.”

Ann Mulhay, ex-CEO of Xerox


The case for content architecture

Source: Cleve Gibbon, CTO at Cognifidehttp://www.clevegibbon.com/content-architecture/


46% of institutions lack a strategy for content

reuse

Higher Education CMS Usage Survey (Dec 2011)

http://doteduguru.com/id7800-results-higher-ed-cms-usage-survey-2011.html


Mapping content to a student journey

Source: http://wagner.nyu.edu/students/journey/guide.php


The end game: An integrated content strategy

Source: Jboye Philadelphia 2012 Presentation

Storytelling and real experience

Exceptionally clear and simple wayfinding

Shared, single-source content

Highly flexible, integrated content types

Incorporate the web to facilitate business

processes

Five guiding principles from

Phillip Gravely of the

University of Richmond

http://philadelphia12.jboye.com/wp-content/uploads/slides/jboye-philadelphia12-content-meets-process-the-modern-strategy-of-higher-ed-web-by-neah-monteirophillip-gravely.pdfhttp://philadelphia12.jboye.com/wp-content/uploads/slides/jboye-philadelphia12-content-meets-process-the-modern-strategy-of-higher-ed-web-by-neah-monteirophillip-gravely.pdf


survival tip #92

How to keep users

out of your CMS






Beware of the infrequent CMS user


Should faculty be your expert CMS users?


Who REALLY needs to be in the CMS?


survival tip #134

How to keep afloat

and also focus on

what matters


Survival is not

enough


Web operations

Managing the day to day

Strategic projects

Investing in the future

Universities need the people, processes

and resources to do both

Technical support

Analytics reporting & dashboards

Political brushfires

Designing new templates

Internal presentations

Social monitoring and engagement

End user training

Campaigns

Blogging

Software upgrades

Content development

Mobile and responsive web

Multivariate testing & optimization

Content strategy

Personalization

Web governance

Community

Journey mapping

Social strategy

Staffing and team development

Strategic planning & vision

Video and rich media engagement


The future of CMS is bright…

Thank you

Jeff Cram

ISITE Design

617-401-2295

[email protected]

www.isitedesign.com

On Twitter: @jeffcram

Blogging at: www.cmsmyth.com

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Content Management Survival In Higher Education