Content Management Process

Content Management

1. Create topics for blog article Option 1: CM asks the client a week before order

date Option 2: CM asks the writer to refer to the

client’s website Option 3 (New): CM uses Google alerts/Digg to

come up with relevant blog topics▪ Asks clients for any specific events or promotions for

FB/Twitter content

Content Management

2. CM orders content to writer in eLance Topics Number of blogs, FB posts, Tweets, Q&A Due date Client’s site, min words/blog, max characters for

FB posts

3. Writers should create relevant, engaging, and timely content

Content Management

Various Types of FB posts1. Educational (Information)2. Marketing3. Polls (Ask for opinions)4. Videos/Pictures5. News and Current Events

6. Quotes7. Statistics8. Links to blog articles9. Fill in the blank post• Example: This

Christmas, I will buy myself a _____

Content Management

4. Writer submits content in Dropbox > Writer’s folder and notifies CM

5. CM proofreads content for spelling, grammar, content relevance, and other requirements

If content does not pass QA, CM notifies writer in eLance to discuss how to improve content

If necessary, CM sends content to client for approval Process goes back to Step 4

6. CM saves content in Dropbox > Client folder and notifies Mark’s team for publishing