Content Generation and

CurationFacilitated by Miriam Brosseau,

Darim OnlineThe Detroit Social Media Academy is generously funded by a grant from

Why Content Matters

Content is a connecting force, a platform for conversation

Content: Start with Your Goals● Why are you on

social media in the first place? What are you trying to accomplish?

● What kind of content, and conversations, will help you get there?

Content: Remember Your Audience

Content Generation: EventsPicturesQuotesVideo/Soundbites...what else could add value?

Content Generation: “Crowdsourcing”● Start with a question

or enticing prompt● Engage the

community● The conversation

becomes the content

Content Generation: Party Time!

● Build community

● Share stories● Generate

content

Content Generation: Evergreen/Recipe ContentContent that can be posted anytime:● interview with an alum, teacher, or community member● lists (e.g. “staff picks” for best kids’ books, favorite

parenting blogs)● feature a character/object from class● other ideas?

Other Content Generation Opportunities

How can you reframe and share things you are already doing?

Content Curation

What does it mean to be a “curator”?

Curation Begins with Listening

Other questions? Next steps?

Next webinar!

Jan. 9th, 3pm EasternPhotos and Video