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Case Study: Content Assessment Hero League presented at LavaCon 2013 by Jennifer DeAngelo from Experis GCS. The Content Assessment Hero League fought the evil of increasing costs of content authoring and localization by using the super powers of strategy, reuse, and automation technology. We’ll take a look behind the masks at our heroes’ identities (Experis and Acrolinx), and how they prepared for their fight with the right tools (strategy, process, and software) – and won.
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The Content Assessment Hero League: A Case Study of Acrolinx Deployment at Dell
A graphic novel by
Jennifer DeAngelo
Experis Global Content Solutions
@JenDeAngelo512 #LavaCon2013 @LavaCon
@JenDeAngelo512 #LavaCon2013 @LavaCon
About the Hero Speaker
Jennifer [email protected]: @JenDeAngelo512Blog: www.ExperisSpark.com
From a faraway land…
Experis Global Content Solutions (GCS),
a Manpower Group Company
@JenDeAngelo512 #LavaCon2013 @LavaCon
• Executive Director• Style Guide Committee• Team Lead• Content Authors• Content Editors
• Experis GCS
• Acrolinx Professional Services
@JenDeAngelo512 #LavaCon2013 @LavaCon
DELL CONTENT AUTHORING, SOMEWHERE IN THE HEART OF TEXAS…
@JenDeAngelo512 #LavaCon2013 @LavaCon
Turn on your personal
computer.Turn on the PC.
Power on your PC.
Turn it on.
@JenDeAngelo512 #LavaCon2013 @LavaCon
SHIPPIN
G
TIME!
NO TIME FOR
MORE QUALITY!
Quick! Get these to the Translation Machine!
@JenDeAngelo512 #LavaCon2013 @LavaCon
The Translation Monster is eating our budget!
Less budget = less staff. But we have more
work than ever!
Welcome to the Dell Style Guide Council! We are gathered here
today… Serial Comma
s!
NO Serial Commas!
Two spaces between
sentences!!
ONE SPACE!
AAHH!
@JenDeAngelo512 #LavaCon2013 @LavaCon
It’s time to call in reinforcements!
HELP! Our translation costs are multiplying!
Turn on the PC.
Turn
on y
our
pers
onal
com
pute
r.Power
on
your
PC.
Turn
it o
n.
We need Experis Global Content
Solutions!
Have no fear! Experis GCS is here! We’ll fight the ever-increasing
translation costs with strategy & governance!
@JenDeAngelo512 #LavaCon2013 @LavaCon
@JenDeAngelo512 #LavaCon2013 @LavaCon
OUR HEROES JOIN FORCES TO FIGHT THE TRANSLATION COST MONSTER…
Hello? Acrolinx? It’s time to train a new authoring army! We can teach them to fight increasing translation costs!
Our secret weapon is ready! Let’s do it!
@JenDeAngelo512 #LavaCon2013 @LavaCon
@JenDeAngelo512 #LavaCon2013 @LavaCon
We have a new weapon! Acrolinx!
ATTACK!
!!
ONCE THE SMOKE CLEARS…
@JenDeAngelo512 #LavaCon2013 @LavaCon
The Translation Monster is still standing! We need more weapons
training!
@JenDeAngelo512 #LavaCon2013 @LavaCon
CONTENT AUTHORS USE ACROLINX FOR QUALITY CHECKS.
THE EXPERIS PM REVIEWS REPORTS & PROVIDES ONGOING TRAINING.
@JenDeAngelo512 #LavaCon2013 @LavaCon
The Translation Monster is much
smaller!
SHIPPIN
G
TIME!
The automation of Acrolinx helps us with cleaner content and instant editing. Our
translations costs are smaller, too!
@JenDeAngelo512 #LavaCon2013 @LavaCon
• Quality assurance staff reduced by one
• Almost 1,000 hours of time saved over six months across six full-time equivalents (FTEs).
• SEO improved significantly and localization is 25 percent faster.
• Authors began reviewing their own content to align with the style guidelines, resulting in shorter review times and fewer quality review cycles.
• Ongoing usage after superheroes leave (PM services concluded)
@JenDeAngelo512 #LavaCon2013 @LavaCon
1. Identified Issues2. Created Dell Style
Council 3. Not enough
success 4. Called Experis
GCS Content Strategists
5. Streamlined processes
6. Implemented Acrolinx platform
7. Deployed tool8. Adoption was
slow9. Brought in project
manager 10. Identified internal
champions:11. Celebrated
launch12. Term Set
differences: 13. Ongoing
maintenance14. Refresher training15. Metrics review
@JenDeAngelo512 #LavaCon2013 @LavaCon
THE ENDQUESTIONS
?
THANK YOU!
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