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Consumer Business Intelligence – Content with
Context November 28, 2007
Posted by admin in : Indian IT Industry, Emerging Companies, Marketing ,
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Business Intelligence is still too elitist and growing still too slow. Currently
business intelligence is in corporate arena and it needs to move to consumer.
How can we change this paradigm? How can Business Intelligence impact
consumers’ daily lives and decisions like internet search or Web 2.0 is doing?
How can BI become a utility for decision making with consumer BI applications
getting developed?
All individuals need information to take decision in their daily lives and most
of the decisions are taken without analysis of referential data. Currently our
decisions are based on opinions, recommendations, advertisements, surveys
and not actual data which is measured or analyzed.
We find people claiming No. 1 Restaurant Chain based on customer
satisfaction another claiming No. 1 Restaurant Chain in Sales figures another
recommended by some food guide as No. 1 Restaurant Chain or some
comments. All above complexities are arising as today data is available in
plain vanilla survey format which is opinion based without data referential
integrity, without intelligence. In corporate companies today we use analytics
to take decision and all decisions are based only on the outcome of analyse
data.
Here I have mentioned publicly simple usable consumer BI which has content
with context with consumer BI usage and it can have a great impact in
consumer decision making power.
School / College Admission:School / College Admission:School / College Admission:School / College Admission: Today school and college admissions are taken
on ratings given by some magazine, verbal reference, advertisement and not
on the data. BI can help slice and dice the data of all the schools / colleges
with dimensions which can be number of students, fees, number of teachers,
area, number of outgoing graduates etc. With this information parents,
students can get real data insight on selection and take intelligent decision. In
BI for consumer all school and college will publish data based on which
consumers will use consumer BI and take decision.
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Page 1 of 3NASSCOM’s EMERGE Blog » Consumer Business Intelligence – Content with Context
1/4/2008http://blog.nasscom.in/emerge/2007/11/28/consumer-business-intelligence-%e2%80%93-co...
Bank Selection:Bank Selection:Bank Selection:Bank Selection: New banks account either business or saving is opened on
Banker relation, proximity and various other non facts and figures based data
factors. BI can help drill down data of all the Banks with variety of dimensions
which can be in terms of number of branches, services, ratio of business v/s
number of saving accounts, number of ATMs, etc. In BI for consumers all
banks financial institutions will publish data based on which consumers will
consumer BI and take decision.
Healthcare and Hospitals: Selection of a hospital for any remedy is done on
Doctor Relations, proximity and various other factors without reference to
factual data. BI can help selection of a health care service provider based on
analysis of data, number of doctors, number of beds, success rate of
diagnosis in the past, type of remedies or specialization, health satisfaction
ratio etc. In BI for consumers all health care institutions will publish data
based on which consumers will use consumer BI and take decision.
There will be a paradigm shift by moving from corporate to consumer
business intelligence. In coming years there will be huge value for content
which has context based on fact and figures. I had heard one time Mr.
Narayan Murthy quote in an interview that before taking any decision he would
tell the team “I believe in god rest everybody brings data to the table”. I
conclude with a statement that “Business Intelligence will move from corporate
to consumer in coming years”.
Post contibuted by Sanjay Mehta from MAIA-Intelligence
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1.1.1.1. Latest News From The Office Storage Arena Latest News From The Office Storage Arena Latest News From The Office Storage Arena Latest News From The Office Storage Arena » » » » Blink: TheBlink: TheBlink: TheBlink: The
Power of Thinking Without Thinking.Power of Thinking Without Thinking.Power of Thinking Without Thinking.Power of Thinking Without Thinking. - November 28, 2007
[…] Consumer <b>Business</b> Intelligence Content with Context […]
2.2.2.2. Rajesh DhudduRajesh DhudduRajesh DhudduRajesh Dhuddu - December 2, 2007
Yes, BI will be helpful in making decisions when one is confronted with
several options and multiple validationsof different choices; especially
when they are lists / rankings where very often two separate rankings
never lead to converging interpretations.
In this context, it will interesting to know how BI tools can be made
accessible to common man. My understanding is that insights culled
through BI application is resident on intelligent sifting of tons of data and
application of different scenarios to establish correlations and both
stated and unstated!
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Page 2 of 3NASSCOM’s EMERGE Blog » Consumer Business Intelligence – Content with Context
1/4/2008http://blog.nasscom.in/emerge/2007/11/28/consumer-business-intelligence-%e2%80%93-co...