"Consumer Adoption of Embedded Vision in the Internet of Things: What Works and What Frustrates," A Presentation from Argus Insights

Do You See What I See?

Consumer Reactions to Security Cameras in Home Automation

Page 2 © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 2 © 2014 Argus Insights, Inc. Confidential: Do Not Distribute

We Analyze the Internet of Humans

COLLECT REPORT ANALYZE TAKE

ACTION

0

10

20

30

40

50

60

0

1000

2000

3000

4000

5000

6000

7000

Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2

2011 2011 2011 2011 2012 2012 2012 2012 2013 2013

Millio

ns o

f iP

ho

ne

s; B

illion

s o

f d

olla

rs in

Re

ve

nu

e

Bu

zz V

olu

me f

or iP

ho

ne

Mo

de

ls

Copyright© 2013 Argus Insights, Inc.

Consensus

Morgan Stanley

Argus Insights

Estimate Based on

Social Metrics Apple’s Actual Q2

• Mobile Phones • Home Automation (IoT) • Consumer Electronics • Wearables • Telecom Component Suppliers • Enterprise Software • CPG and more!

Beat Wall Street

Estimates of iPhone

sales almost every

quarter for three years


Argus Insights metrics provide early warning of success and failure

July 25 Fire Phone Launched

July 28 Argus Insights Blog

Predicts Failure

Sep 8 Amazon Drops Price

to 99 cents, Consumers Even

More Disappointed

Aug 26 Amazon only sells 35k in first 25 days


Dominant Players Are Not The Most Delightful To Consumers

• Dropcam, ArcSoft and Netgear are delighting customers the most

• D-Link controls most of the mindshare but is not delivering on the promise to consumers

• Belkin is the lowest ranked major brand

• Mi Casa Verde is the most disappointing camera on the market today


High Demand Over The Summer, Dropping And Slowly Ramping Again

• Summer growth driven by D-Link, Foscam and a bit by Dropcam

• Dropcam commands a surprisingly light mindshare given Google’s acquisition

• Lowe’s Iris and Pro Installer Brand Insteon capture little attention within this crowded market


D-Link Losing Mindshare while Foscam, Belkin, Samsung and ArcSoft gain

• ArcSoft’s Simplicam has been the growing leader over the fall

• D-Link’s connectivity challenges push frustrated users to other devices

• Dropcam is surprisingly consistent, neither gaining nor losing

• Room for new entrants as market accelerates into 2015


Cam

era


C

on

nec

tivi

ty


In

stal

lati

on

/Set

up



C

amer

a U

sab

ility


Nig

ht

Vis

ion


Im

age

Qu

alit

y


So

ftw

are/

Ap

ps


Fiel

d o

f V

iew


Cam

era

Focu

s

Please contact us if you’d like to know more!

http://www.argusinsights.com Twitter: @argusinsights 1-877-992-7487 [email protected]

http://www.argusinsights.com

Technology

"Consumer Adoption of Embedded Vision in the Internet of Things: What Works and What Frustrates," A Presentation from Argus Insights