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MODERN HUMAN
CONSERVATION & THE KNOWLEDGE CHAINPaul-Jervis Heath Founding Principal and Chief Designer, Modern HumanFor World Usability Day 2016, London MODERN HUMAN
MODERN HUMAN
MODERN HUMAN
Imagine what’s next.
Modern Human is a boutique design practice and innovation consultancy that specialises in imagining disruptive new products, services and experiences and then making them a reality.
http://modernhuman.design @modhuman #knowledgechain
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
GIANT PANDA Ailuropoda melanoleuca
New IUCN Red List Status:
VULNERABLE
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
EASTERN GORILLA Gorilla beringei
New IUCN Red List Status:
CRITICALLY ENDANGERED
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
The IUCN Red List of Endangered Species™
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
2016
VU
2008
EN
1996
EN
1994
EN
1990
EN
1988
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1986
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The changing IUCN Red List status of the Giant Panda:
SOURCE: R. Swaisgood, D. Wang & F. Wei. Ailuropoda melanoleuca. The IUCN Red List of Threatened Species 2016: e.T712A45033386. http://dx.doi.org/10.2305/IUCN.UK.2016-2.RLTS.T712A45033386.en.
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
United Nations Environment Programme - World Conservation Monitoring Centre
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
Diary studies with field-based conservationists at NGOs
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
Interviewing Zoologists who have recently returned from field trips.
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
Codesign with teachers at ZSL London Zoo
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
Elements of supply chain modelling can be applied to the way human knowledge is developed
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
RAW MATERIAL
PRODUCER
PRODUCERPRODUCER
DISTRIBUTOR
RETAILER
CONSUMER
RECYCLE
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
RAW MATERIAL
PRODUCER
DISTRIBUTORRETAILER
CONSUMER
SUPPLY CHAIN
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
IDEA
PUBLISHER
FUNDER
LAB
AUTHOR
KNOWLEDGE CHAIN
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
The knowledge chain has real world outcomes like preserving endangered species and curing cancer
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
IDEA
PUBLISHER
FUNDER
LAB
AUTHOR
KNOWLEDGE CHAIN
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
KNOWLEDGE CHAIN
IDEA
FUNDER
LAB
AUTHOR
IMPACT LINK
PUBLISHER
CONSERVATIONIST
ASSESSOR
TEACHER
JOURNALIST
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