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Conquering Digital SprawlPalantir.net + Acquia
Hello! Here’s what we’re going to talk about
+ The Problem of “Digital Sprawl”
+ Assessing Your Needs
+ Questions to ask
+ The Solution
+ Governance
+ Getting Started
+ Real World Governance
+ How can we help?
+ Resources
“You don’t have a technology problem. You have a
governance problem.”
Evaluating the Problem
What is Digital Sprawl?
What are the symptoms?
+ Slow time to market
+ High web production costs
+ Little to no brand or user experience consistency
+ Multiple CMSes
+ Disparate technologies
+ Updates and maintenance are difficult and take a long time
Assessing Your Needs
Marketing Questions
+ Who oversees the adherence to brand and visual guidelines?
+ How frequently do you launch new sites? How frequently do
you need to launch new sites?
+ What is the process for making changes to your content?
Technology Questions
+ Is everything working correctly from creation to operation?
+ How do you ensure security and technology compliance?
+ Who is responsible for technical maintenance and support?
+ How are new features and applications developed and
implemented?
Operations Questions
+ How are new third party applications, solutions, or services
acquired?
+ Who owns each application?
+ Are there specific IT policies/reports/compliance audits that are
required?
+ Do you know/have any standard operational metrics?
Reign in the Chaos
Operations
What is governance?
Technology
Marketing
Operations
What is governance?
Technology
Marketing
Need for governance
Marketing Needs
+ Brand consistency
+ Speed to market
+ Support for innovation
Technology Needs
+ Standardized, reusable site templates
+ Systems integration
+ A reliable, consistent tool set
+ A single CMS
Operations Needs
+ Separate development, testing, and production environments
+ Security compliance
+ A way to create lots of sites quickly and cost effectively, while staying brand and technology compliant
Marriage Between IT/Digital & Marketing Teams
Digital experience takes teamwork
Digital Business Digital IT
Digital experience takes teamwork
Digital Business Roles
Digital IT Roles
– Creative freedom
– Hassle-free campaigns
– Faster launches
– Cost efficient
– No worries: performance, security
– Common platform, service
– Continuous monitoring
– Compliance, Auditable
– Trusted security
– Reliability, control over all sites
Why does governance matter?
Governance is risk mitigation for common problems of digital sprawl:
+ How do we keep our technology stack under control?
+ How do we focus on the important things?
+ How do we remain current on security and innovation?
Elements of Governance
Organizational approach
Technology approach
STEP 1
Configure Site Factory Roles & Management
STEP 2
Select a Template
STEP 3
Configure Your Settings
STEP 4
Add Content
Governance & Management Console
Platform Foundation
STEP 5
SiteMaintenance
The big picture
Audience
Intended use
Ownership
Audience is at the core of your digital strategy
Define a statement of purpose for each application/feature
Clearly define who owns what; make the governance plan a living part of your process
Best practices
Evolution: Governance cannot be static
Establish strong guidelines rather than rigid standards
Work together on goal definition
Don’t rely solely on technology to solve communication issues
Build processes to keep things moving
Getting started
+ Inventory your assets
+ Set goals
+ Set priorities
+ Establish best practices
+ Map business needs to feature requests
Real World Governance
University of Minnesota
Need for brand and site consistency
Compliance
Finite IT resources
Decentralized management
University of Minnesota
University of Minnesota
UC Davis
Hundreds of sites
● One platform to easily maintain and update sites, keep all sites in sync.
● Center of Excellence, SiteFarm● Enables non-technical users to create and
manage sites
How can we help?
Palantir.net
● Full-service digital agency
o Governance
o Strategy
o Design
o Usability
o Accessibility
o Development
o Training
Acquia Cloud Site Factory
Easily manage multiple sites from one management console
+ + ++ + + +
The fastest way to deliver and govern multiple sites at global scale
Launch digital sites by the hundreds from a common platform
Resources
+ Get the eBook: Palantir’s Guide to Digital Governance
+ How the University of Minnesota does it: Platform Selection Guide
Q&A
Thank you!