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This presentation covers the Ultimate Social Media Rig. It was presented at the ConnectWise North East User Group.
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Having It All With Social MediaChris Chase, CEO / Chris LynkJoomConnect, DTi
THE ULTIMATESOCIAL MEDIA RIG
Have you heard of Twitter and Facebook? Do most people you know use Twitter or
Facebook?
Could Social Media be Just another passing fad?
A Social Experiment
What’s the Big Deal?
Video by Socialnomics
The Largest Social Network• Over 350 Million Active Users Worldwide• Half of them log on in any given day, on average 55
minutes per day• One out of Three Americans use Facebook
regularly• The fastest growing Demographic? Ages 30-45• More than 96% of Generation Y is already there• Average user becomes a fan of 2 pages per month
Over 20 million tweets per day. That’s more than 200 tweets per second.
Countless third-party apps and mashups have brought Twitter to computers, mobile devices, and gaming consoles.
Twitter is fast to use, and can be updated from anywhere at any time.
Incredible for local environments
Allow multiple users to update multiple networks.
Track conversations on Twitter by keyword, location
Schedule future tweets Connects to Ping.FM to push updates
to all social networks.
Hootsuite
Anybody
Complaint
Resolution
Free Advertising
Testimonial
The Public Cycle
Streamlining Social Media
•Utilizes Multiple Services to implement a streamlined workflow for a business’s Social Media efforts.•One point of entry for status updates/tweets.•Twitter Research Tools•Automated Blog Posting•Controlled User Management and Privacy Control
•Status Updates•Facebook Page Updates•Photo Uploads•User ManagementHoot
suite
•Tweet Updates•Keyword Research•Tweet scheduling•Mentions and DMs•User ManagementWebsite,
Blogs, RSS
Feeds
•Automated RSS Posts on Social Media Services•Google Analytics
Flickr
•Photo Uploads•Images can be posted via email, and are broadcasted on other networks.
•Status Updates•Photo Uploads with TwitPic
The Ultimate Social Media Rig
Completely documented for setting up, integrating, and launching the Ultimate Social Media Rig from start to finish.
Open-ended process allows additional networks to be added based on clients’ needs.
Focuses on documenting configurations for each network.
Roll out Social Media Rigs for clients quickly, effectively without missing a beat.
ConnectWise Project Template
•Over 80 tasks for a standard Ultimate Social Media Rig Rollout.
•Focuses on Configuration Documentation
•Ensures that all steps are completed for a surprise-free social media launch.
Detailed Tasks For Each Ticket
LinkedInFacebook (Personal & Business)YoutubeTwitterFlickrHootsuitePing.FM
What We Include in the Rig
MySpace Gmail (Centralization &
Management) Google Webmaster
Tools Google Alerts (Find
conversations) Google Analytics
Google Webmaster ToolsWebmaster Tools crawls your site and reports a variety of different errors that may affect visibility and search engine optimization.
Google AnalyticsTrack campaigns, page visits, bounce rates, location information, and a vast plethora of other data.
Ping.fm
• Schedules a weekly ticket to schedule a week’s worth of tweets into Hootsuite, which in turn will be broadcasted out to each social network on particular days, at particular times.
• Schedule out this reoccurring ticket as long as needed, or increase/decrease its frequency.
Scheduled Tweet Campaign
The Ultimate Social Media Rig
Conversion
Linked In
TwitterFacebook
Is it Worth It?
From:
Landed on:
• Homepage
Google Analytic Goal Funnels
Streamline your workflows for updating social networks
Separate work from play with Facebook privacy settings
General social media etiquettes Track conversations and analytics Resell it as a service
The Ultimate Social Media Rig
Q and A
