Connections

By David Cipparone

An Intro to Connections

Connections What? Who? When? How?

“do you know that ‘who’ has the exact same letters as the word ‘how’?”

-Christian Leathley

Making Connections, “That Sounds Complicated!”

Now we have SOCIAL MEDIAto come and

save the day!

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.” -Charles Mingus

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Blogging

A great way to make connections

But make sure you: Keep things simple Add visuals and/or media Try and think about your

audience and make it interesting for them

And…….

Keep it relevant

Most people have no idea why there is a giant dresser randomly in a North Carolina city.

As goes with your blog and social media, if you want to connect with your audience, make sure you keep on theme.

The next level: Optimization

Forming a theme is great for your blog or social media. However, there are things you can do to optimize your blog, to increase the amount of connections that you will make. Find Keywords to use, that summarize the theme of your blog

or post You can take these keywords and tag them as “meta tags” to help

search engines to find you more easily, so that people doing searches can find you more easily.

The more people that find you, the more chances to connect. Use these keywords in your blog content, titles, and meta tags

to optimize your blog for search engines.

The next level:

After you have learned how to optimize your blog, you can use these techniques to garner even more hits by using Google AdWords.

Using your keywords and metatags, you can create a Google AdWords advertisement, so that when users search for the keywords chosen by you, your social media page will show up with a breif advertisement

Advertising with AdWords allows you to optimize spending by paying for your ad to only be seen by those who are most likely interested.

QuickTime™ and a decompressor

are needed to see this picture.

Whoa this is getting too complicated!!!

Lets go back to something a little more simple.

QuickTime™ and a decompressor

are needed to see this picture.

Facebook & LinkedinFacebook & Linkedin

Add friends, make connectionsAdd friends, make connections

Presentation Zen

You can also connect in real life

Presentation Zen teaches presentation skills to help you connect with your audience, and get your message across