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#OgilvyLabDay

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TOM METCALFE

Producer, REACT Objects Sandbox

@tommetcalfe

Hello

@tommetcalfe

ReflectorUniform - Prof Mark Horton - Prof Alex Bentley

InTouchKinneir Dufort - Dr Victoria Bates - Dr Kirsten Cater

Disruption can happen once we

understand the starting point

Ideas

Lab

Welcome

Workshop

WIP

ShowShowcase

Prototyping

Experience

Prototyping

IOT

experiences

value propositions

Through Sandbox

Prototyping Interactions

Breathing StoneBioBeats - Dr Paul Leonard - Dr Chris Clarke - Prof Joseph Hyde

Batch Production

“To Deliver Innovation in Times of Rapid Change,

You Must Collaborate with People Who Are Not Like You”

John Seely Brown

Thanks