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Presentation by Patrick McCormick , Manager Digital Engagement, Strategic Communication Branch , Department of Justice - Victorian Government to Smart Government Australia 2010 conference, 14 September 2010
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connecting Justice social media and citizen engagement
Patrick McCormickManager Digital Engagement
Department of Justice Victoria
14 September 2010
Smart Government Australia Melbourne
Unless indicated otherwise, content in this presentation is licensed:
connecting Justice social media and citizen engagement
1. understanding the context
2. tinkering with new tools
3. listening to the crowd
4. responding and collaborating
1. understanding the context
the public sector is evolving
1. 20th century administrative bureaucracy
2. new public management - performance
3. triple bottom line - shareholders and stakeholders
4. co-productive, shared enterprise
read-onlyrigid, prescriptive, hierarchical
read-writeagile, principled, collaborative
citizen expectations are changing
3 types of expectations - Charlie Leadbeater
• I need – essential services government must provide
• I want – discretionary services responding to demand
• I can – option to self select, participate, co-produce
why now?
• Internet 1.0 – low or no cost production and distribution
• netizens 1.0 – surplus computing and doing capacity
• web 2.0 - new tools, behaviours, expectations
the Internet has something to do with it
compact yet immense, a ‘small world’
• 10x growth adds ‘one hop’
• growth is organic and ad hoc
power law distribution mostly below and above the mean•few with many links•many with few links
In Search of Jefferson’s Moose - David G. Post
power law distribution mostly below and above mean• few with many links• many with few links
what does this mean for government?
a new approach
• share (not cede) power, when and where appropriate
• maintain authority in old and new models
• government as a platform, providing a citizen ‘API’
key components
• culture of experimentation and collaboration
• open access to public sector data and information
• voice of authenticity, uncertainty and contestability
emerging policy platform
Victoria• parliamentary inquiry into PSI• VPS innovation action plan• Government response on PSI• government 2.0 action plan
Commonwealth• Gov 2.0 Taskforce report• APSC online engagement guidelines• declaration of open government
2. tinkering with the tools
supporting a culture of collaboration internally
• more than laws• courts, consumers,
indigenous, racing, gaming, prisons and more
• with over 7,000 work colleagues
conversations, questions, problem solving
video socialises important information
working together across boundaries
seeking and voting on ideas openly
supporting existing community role and establishing trusted, authentic presence on new platforms
2. listening to the crowd
the Internet is increasingly, the people’s choice
20%
(AGIMO: Australia in the Digital Economy, 2009)
27%
16%
11%
using social media monitoring to capture the direction of online conversations
breaking down social media activity by issues and level of interest
Fire Ready42%
Speed Cameras & Fines
4%
Alcohol & Street Violence
26%Championship
Moves5%
Courts & Sentencing
4%
Vital Valued Victorian
2%
Sex Offenders14%
Problem Gambling
3%
issues share of voice
tracking social media stats over time to identify increased interest in key topics
0
1000
2000
3000
4000
January February March April
Month on Month Trend
Alcohol & Street ViolenceSocial Media Analysis26%
Results
1081 71%
ChangeApril 2010
plotting social media spikes against news items and events to determine impact
Violent CBD brawl
Street violence talk spawned by Williams’ death
4. responding and collaborating
CFA, Black Saturday, Flickr
seeking citizen input, educating interactively
creating opportunities for shared learning and understanding
fostering responsibility through citizen engagement and content creation
the worst natural disaster in Australia’s history
Victorian Fire Map 9 February 2009, dse.vic.gov.au
managing the information load and access to meet demand and prevent bottlenecks
Kinglake, Aerial view, news.com.au
maintaining community engagement to better prepare for future emergencies
Yarra Valley, Black Saturday, Flickr
going where people are to build trust and improve access to information
9,300 fans x average 150 friends = 1,209,000 people
because people want to help and play a role that government is well placed to facilitate
seeking citizen support for emergency volunteers Vital. Valued. Victorians.
sharing emergency information in timely, convenient way extends frontline response to community
mobile apps enable citizens to help themselves and their neighbors
geospatial data and location awareness put powerful tools in the hands of citizens
sharing timely information builds trust and confirms public safety objectives
1. understanding the context
2. tinkering with new tools
3. listening to the crowd
4. responding and collaborating
connecting Justice social media and citizen engagement
re-using this presentation? the fine print…
• Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 2.5
• Put simply, this means:– you are free to share, copy and distribute this work– you can remix and adapt this work
• Under the following conditions– you must attribute the work to the author:
Patrick McCormick ([email protected] or [email protected])– you must share alike – so if you alter or build upon this work you have to keep these same conditions
• Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer