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Collaborate. Execute. Govern. Lead
Vital Elements Of
Salesforce CRM Compliance
Compliance Cloud® handbook for
Salesforce CRM Compliance
Upcoming Events
Page 1
An ebook on Salesforce CRM Compliance Cloud by
Confident Governance®, inventor of Governance as a Service platform
Table Of Contents
Preface .................................................................................................... 3
1. Introduction to Salesforce CRM………………………………………………………Erreur !
Signet non défini.
2. Why do we need to govern Salesforce CRM Compliance? ................ 4
3. Salesforce CRM Compliance Best Practices ....................................... 4
3.1. Take your Sales Governance lifecycle to next level by leveraging
Salesforce Chatter Collaboration……………………………………………………………………….Erreur !
Signet non défini.
3.2. Efficient mapping of Sales cycle Risks with your Governance
and Compliance tool ................................................................................ 8
3.3. Achieving Sales Risk Transparency through Centralization of
Governance Data ..................................................................................... 9
3.4. Scalability: A driving factor for achieving Agility in
Salesforce CRM Compliance .................................................................... 10
3.5. Intuitiveness & Ease-of-use: Redefining Governance of your
Salesforce CRM Compliance data ............................................................. 11
4. Introducing ConfidentG Agile Compliance management ............... 12
Collaborate. Execute. Govern. Lead
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Preface
An all-inclusive Governance structure which involves Emerging Technologies, Real-time
Reporting and Monitoring, Efficient Project Management and Robust Collaboration, is of
critical importance in any Enterprise. According to Henry Ford, “Coming Together is a
Beginning, Staying Together is Progress and Working Together is Success.” Successful
Enterprises worldwide know that effective Governance is absolutely essential for smooth
functioning of it’s Operations and Processes.
Frauds in big Corporate houses & Organizations have been making headlines since last
decade and as you read this, world’s largest Bank has been charged $185 million fine for
illegal Sales practices that included opening of 2 million fake Customer accounts. The harsh
consequences included 10% decline in market cap in just a day. While the bank is finding
ways to handle the current crisis and prevent future ones like this, Organizations worldwide
are pondering upon the critical question : What is vital in a dynamic economy ? Is it just
achieving the Sales targets or is it having efficient Governance and Compliance in place ?
While conventional Compliance tools have been satisfying their purpose since long, it’s high
time to smell the coffee and embrace the Agile approach which has the robust functionality
of addressing Risks in Real-time, Collaborating internally/externally and dynamic Reporting.
Companies worldwide have been spending millions on conventional systems which are
bulky, complicated, siloed and opaque and ultimately make Compliance a “Check-the-box”
activity instead of making it a Competitive edge.
This e-book by Confident Governance®, global leader in Cloud Governance, elaborates
upon the Salesforce CRM Compliance Best Practices. If you are a Compliance Officer and
want to leverage your Organization’s Compliance process to make it a Competitive edge,
then this e-book is the place where you will find the right Strategies.
Good Governance is Good Business !
Collaborate. Execute. Govern. Lead
Page 3
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Introduction to Salesforce CRM
Salesforce CRM Customers Reviews
Customer Relationship Management (CRM) tool
is a software that stores Customer contact
information like names, addresses, and phone
numbers, as well as keeps track of Customer
activity like website visits, phone calls, email, and
more. It enables managing all your Customers,
Partners and Prospects information in one place.
The Sales Cloud is a secure Cloud based CRM
system that can help every part of your Business
get a 360 degree view of your Customer.
Salesforce CRM applications are built on the power of App Cloud, so you can run your Business
on any device, easily build new Customer Applications or integrate with existing back office
Systems. Salesforce is world’s #1 Platform for CRM Solutions; with that one can keep track on
Marketing and Sales activity and also track Leads & Accounts.
Why Salesforce CRM?
Salesforce CRM helps you ditch clunky processes and manual effort so you can get on with
Business
Actively tracks and manages Customer Information
Enables finding more Leads, closing more Deals, keeping more Customers and growing your
Business
Salesforce Customers report 37% more Sales Revenue, 45% higher Customer Satisfaction
and 43% better marketing ROI.
The platform is highly Scalable to meet your CRM requirements as the Company grows
Collaboration amongst team members can be done from any device
Using Salesforce CRM, you can connect with your Customers in a whole new way, understand
their requirements better,deploy Customer focused Apps rapidly and even identify new
Opportunities to help. Here are the key-takeaways of Salesforce CRM platform
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Why do we need to govern Salesforce CRM Compliance?
Through decades, Business processes like ERM, Compliance and Audit have been prioritized
for Governance, while Sales has remained an island. The recent crisis at a global Financial
institution has surfaced this “lack of appropriate Governance” issue, as the fraud itself was the
result of ineffective reaction to unrealistic Sales goals. Instead of falsifying Customer accounts,
the bank in question could well have been engaged in incorporating a Governance framework
like Salesforce CRM to achieve the necessary speed and Agility.
The 3 main Challenges that global Compliance Officers are facing are
1. Rapid pace of Change
As the Regulatory environment is continually changing at federal level, Organizations
need to stay up to date on them.
2. Lack of Transparency
It is necessary to have clear visibility of the Data coming from different parts of the
Organization.
3. Inability to shift Focus to changing nature of Risks
Failing to decipher the level of Risk poses a major challenge, so shifting focus from
conventional ERM to Agile mapping of Risks with Compliance is necessary.
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Robust CollaborationEffective Mapping of
Compliance with Enterprise Risks
Centralization of Compliance Data
Deploying a Scalable Compliance
Management Tool
Having an Intuitive and Easy-to-Use Tool to
manage Organizational Compliance
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Salesforce CRM Compliance Governance Best Practices
Looking at the current scenario of Compliance, it is unsustainable. The conventional Compliance
Tools fail to meet the requirements being created by the rapid velocity of change. As the
Compliance system is not Agile, it is easier for the employees to bypass the System or make it a
“Check-the-box” type of activity.
Agility in Compliance means to have Business driven conversations about Compliance instead of
one sided Policy driven conversations. Here we will discuss about the Robust and Agile Strategies
for Governing Compliance. Companies need to Focus on any device, anytime and at any where
Governance methods.
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Take your Sales Governance lifecycle to next level by leveraging
Salesforce Chatter Collaboration
With more number of Millennials entering the modern
workforce, there is a rising need to avoid Complex
Compliance extensions of ERP systems. They are the
generations using Social Media for Collaboration and
they need a tool which gives them the flexibility to
connect with the team from Anywhere, AnyDevice,
Anytime. Providing them with complex system will be
tacky and cumbersome.
Connecting the Sales and Marketing team with files
and data at anywhere, anytime and on any device,
embedding documents and version control are some
of the vital functionalities that a Collaboration tool
like Salesforce Chatter offers.
Governance of Salesforce Chatter not only ensures Compliance, but also ensures Information
security thereby enabling Secure Collaboration. A robust Collaboration environment enables
effective Internal Communication within Teams as well as External Communication with
Customers, Real Time Feedback, infusion of Transparency and sharing of Sales data in a Secure
environment.
Confident Governance’s Agile Compliance Management Framework provides a Collaborative
environment which also has a provision to embed the documents that can be accessed by
anyone with Version Control feature.
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Efficient mapping of Sales Cycle Risks with your Governance and
Compliance tool
This chapter focuses on the second very important & critical characteristic of Compliance
Governance and that's mapping with Risks. Actual mapping of Risks enable finding the exact
location of the Risk. With Emerging Technologies, it is easier to trace down the Risk which needs to
be Identified, Monitored and Remediated with improved Reporting and Dashboarding. With
Governance as a Service® platform invented by Confident Governance, it is easier than ever to
trace Risks with improved dash boarding and geo-spatial representation of Risk locations. While
conventional tools miss out on this important factor, Agile Compliance tools leverage this mapping
and make Compliance of Salesforce CRM a competitive edge
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Achieving Sales Risk Transparency through Centralization of
Governance Data
Point-solutions for Compliance management like legacy & paper-based systems often fail to
identify systemic quality problems as the data contained in them is siloed. A disconnected
and manual Compliance management tool fails to give Visibility and Transparency to the
Board and the C-Suite of its entire Compliance management process. While conventional
Compliance Framework relies on third party Tools or Servers for Database management,
which are not always scalable and user-friendly, Agile Compliance tools like ConfidentG Agile
Compliance Framework, has the functionality of storing data in one hub which can be
accessed from Anywhere, at Anytime and from Any Device.
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Scalability : A driving factor for achieving Agility in Salesforce
CRM Compliance
Continuing our discussion on the differentiating factors of an Agile Compliance tool, this chapter
focuses on a very vital aspect of Salesforce CRM Compliance and that's Scalability. As the
Business grows and team expands, Scalability of the tool is of significant importance, which by
and large the Conventional tools fail to offer. Switching to a robust Compliance tool ensures
your Strategy is in place as your Company grows.
The Agile approach not only serves today's dynamic Business needs, but also enables a system
to scale up to address future needs. It is more cost-effective than buying a bulky and complex
Solution. As Agile systems like ConfidentG Agile Compliance Framework are built on robust
Salesforce.com platform, they are automated and offer flexibility to move from Simple
Compliance to more sophisticated and intelligent workflows.
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Intuitiveness & Ease-of-use: Redefining Governance of your
Salesforce CRM Compliance data
The last but not the least is the Ease-of-use aspect of the Compliance tool. The intuitiveness of
the platform is equally important, especially when your Organization has multiple
Departments, which are not necessarily tech-savvy.
An easy-to-use interface provides the ability to manage different aspects of your entire Sales
and Marketing lifecycle to ensure that they are well-governed and Compliant with the Best
Practices and laws.
Intuitiveness talks about usability in terms of great User Interface which is easier for all to
use. Moreover, at the tap of the phone, the Top Management can look at their Risk areas and
take action. That’s the kind of Agility that is most needed in governing Compliance.
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Introducing ConfidentG Agile Compliance management
As we see, it takes more than a conventional tool to manage Organizational Compliance. The
benefits of Agility are huge and unmatched and it now depends on the Board and the C-Suite
to not just Comply with Industry Rules, but to truly imbibe Confidence in Governance and
make Compliance a Competitive edge.
Confident Governance’s innovative Governance-as-a-Service® platform is a Market leading
Solution for Enterprise wide Audit, Compliance & Risk Management. Built on Secure
Force.com platform, it’s a robust tool delivering significant benefits over conventional GRC
systems. We look forward to democratizing Governance worldwide.
ConfidentG platform leverages latest cutting-edge Industry Best Practices for Security,
Governance, Enterprise Risk, IT Governance, Compliance, Policy Management and Agile
Project Management
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