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Conference held on August 12th 2008 at the World Alliance Headquarters of the YMCA, in Geneva about Web 2.0 tools in small organisations and businesses
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Web 2.0Resources and tools for the YMCA
Marylène GouletStudent at HEG-GenèveInformation Science
August 12th 2008, GenevaYMCA World Alliance Headquarters
Outline of the presentation
•Brief definition of “Web 2.0”•Description of current web technologies
and the companies who own them•Detailed presentation of useful tools and
resources for a association like the YMCA•Closing statement•Questions
Web 2.0 : resources and tools for the
YMCA
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What happened to « Web 1.0 » ? Context of creation, keywords and exemples of Web 2.0
Web 2.0 : resources and tools for the
YMCA
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A web « 1.0 » page
Image and text
Links to navigate
through the website
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YMCA
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A web « 2.0 » page
React to the
stories
Share content
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YMCA
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Web 2.0 : resources and tools for the
YMCA
“Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004.”Wikipedia, Web 2.0, retrieved on August 9th, 2008
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Main differencesThe 1.0 web The 2.0 web
• Text, images and links• Static content• No interaction, read-only• Passive « Surfer »• Consumation of
information• « User hides behind his
screen »• Needs technichal
knowledge to create a web page
• Domain of « geeks »
• Contributor• Active• Creator of content under a
few minutes. • Share knowledge with
other users• Social online identity • Mashes up data to create
new applications. • Domain of « amateurs »
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YMCA
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YMCA
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Folksonomy and tags Folksonomy: formed of folk (people) and taxonomy (classification by families, gender). It is a collaborative classification, decentralized and spontaneous based on terms chosen by the user themselves ; tags.
Tags: keyword that user can put on an electronic document (picture, text, web link) and describing it’s content.
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YMCA
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Mashups
Mashups : composite applications created by merging data
One of the first of it’s kind was the merging of the local crime statistics of Chicago and Google Maps.
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YMCA
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Blog
Blog: Came from the terms “web” and log”.
Personal journal available on the web. Can be held by anybody who has an internet connexion, it can also present multimedia content; pictures, sounds, videos
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YMCA
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A word about RSS
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YMCA
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Aug. 12th, 2008
Web 2.0 : resources and tools for the
YMCA
An example of a RSS reader
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Today’s categories of web 2.0 services and the companies who own them
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YMCA
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Categories of Web 2.0 services
•News and Stories •Weblogs and personal Websites•Films and Videos•Bookmark Management•Music•Instant Messaging •Photo Sharing and Album Management•Wikis•Social Networking
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The web 2.0’s « big players »
Most of these sites like Google, Yahoo and MSN are now owners of the most popular 2.0 web services.
With registration they now offer; •A video-sharing service•Customization of the home page•A music search directly linking to seller’s website•Blogging platform•Linking to major social networking services•Image and photo sharing•Bookmarking services•Satellite imaging and geotagging
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YMCA
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Web 2.0 : resources and tools for the
YMCA
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A bookmark application
•When navigating upon the web, we are bound to find some content interesting.
Whether is it professional or personnal interest, managing an important collection of links may be difficult.
A social bookmarks managerDelicious : http://delicious.com/
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YMCA
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Delicious Summary
•Save your links
•Easy click-button in Firefox browser
•Tag your content
•Decide sharing or not the links
•Create “bundles”, sort of categories under
which you regroup similar or different tags.
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YMCA
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Multimedia sharing
•Films and videos▫Share and display on websites▫www.youtube.com
•Photo albums ▫Tagging and sharing▫www.flickr.com
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Wikis and encylopedias
•A wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content.▫ The Wikipedia phenomenon, 2,490,149 articles in
English. (aug. 2008) Some raised questions about the validity of information and
anonymity of the articles authors.
An answer to the phenomenon : www.citizendium.org
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YMCA
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Social Networking
•The fastest rising economy of web 2.0•Social & professional networking sites
▫Not just for teens and youngsters! ▫Linkedin
•Over 200.000 registred users in Myspace and Facebook.▫Average user’s age in the US is 23 years old
www.facebook.com
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Netvibes
•What is it? ▫A personal start page▫A RSS agregator▫Centralize all your feeds in one place▫Customize design, tabs and page settings▫Access it from any computer in the world.
▫www.netvibes.com
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YMCA
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Netvibes summary
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YMCA
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How can web 2.0 tools can be implemented inside an association and why.
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Web 2.0 : resources and tools for the
YMCA
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What can web 2.0 do for us?
• Bring great added value to communication inside and outside a
work environnement.
• Share easily information between collegues.
• Display your status to co-workers.
• Be online, display information, get users to give you feedback.
• Share personal or work stories that can inspire, motivate or
entertain
• Reach out to your members, interact with them.
• Standardize your online content, making it accessible to users
and collegues through different levels of privacy.
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YMCA
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Web 2.0 : resources and tools for the
YMCA
The worst case…
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YMCA
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Open issues and implications
•Web 2.0 services are fast, simple and easy to use▫ Anyone can use them without special
technical knowledge•Encourages sharing and creativity•A fun and enriching way of searching for
information •Can encourage people to work more
efficiently
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YMCA
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Open issues and implications
•Be careful about what you read.▫ In Web 2.0, the wealth of information is
largely composed by the concept of open contribution.
•Establish guidelines in work environnements to use web 2.0 applications
•Read through the privacy settings of any web 2.0 site.
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Thank you! Questions?
Marylene Goulet
Aug. 12th, 2008
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YMCA
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