Size and Composition of Internet Population & Online Video comScore Overview of Russian Internet markets

Tanya Khandurova, Business Development Director Hubforum – 5 April 2012

2 © comScore, Inc. Proprietary.

Growth of internet population: Europe

Souce:comScore Media Metrix – Multi-country Media Trend

+23,4%

+3,7%

+1,8%

+2,7%

+16,2%

+6,7%

0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000

Italy

United Kingdom

France

Germany

Russian Federation

Europe

Feb-2012 Feb-2011

3 © comScore, Inc. Proprietary.

Growth of Internet Population: BRIC

+10,9%

+27,7%

+16,2%

+8,8%

0 50 000 100 000 150 000 200 000 250 000 300 000 350 000

Brazil

India

Russian Federation

China

Feb-2012 Feb-2011

4 © comScore, Inc. Proprietary.

Internet Audience in Russia – Demographic Composition

Source: comScore Media Metrix – February,2012

15-24 29%

25-34 30%

35-44 21%

45-54 14%

55+ 6%

5 © comScore, Inc. Proprietary.

Younger Demographic composition in BRIC vs. EU5

30,7

30,2

20,1

13,4 5,6

Russian Federation

Source: comScore – February 2012. 15+ Home and Work

33,7

41,1

16,7

6,0 2,5 India

28,5

32,4 21,1

11,2 6,8

Brazil

30,3

27,8 24,9

10,6 6,4

China

18,3

20,2

21,6

19,0

20,9

EU5

15-24 25-34 35-44 45-54 55+

6 © comScore, Inc. Proprietary.

Online Video Audience Growth in Russia

Source: comScore Video Metrix – Media Trend

0

10 000

20 000

30 000

40 000

50 000

60 000

Mar-2011 Apr-2011 May-2011 Jun-2011 Jul-2011 Aug-2011 Sep-2011 Oct-2011 Nov-2011 Dec-2011 Jan-2012 Feb-2012

+23,6%

7 © comScore, Inc. Proprietary.

Online Video Audience in Russia

!  Age groups

Source: comScore Video Metrix – February, 2012

!  Young males are the most engaged online video viewers

15-24

25-34

35-44

45-54

54+

0,0 5,0 10,0 15,0 20,0 25,0 30,0

Males: 15-24

Females: 15-24

Males: 25-34

Females: 25-34

Males: 35-44

Females: 35-44

Males: 45-54

Females: 45-54

Males: 55+

Females: 55+

8 © comScore, Inc. Proprietary.

Top 10 Social Networking Sites in Europe

Source: comScore Media Metrix, Europe, February 2012

# Social Network Total Unique Visitors

1 FACEBOOK.COM 258 615 2 VKONTAKTE.RU 63 593 3 TWITTER.COM 50 703 4 ODNOKLASSNIKI 47 064 5 LINKEDIN.COM 31 443 6 MAIL.RU - My World 28 260 7 MYSPACE 18 820 8 NK.PL 15 943 9 DEVIANTART.COM 15 744 10 BADOO.COM 15 606

9 © comScore, Inc. Proprietary.

Jewelry/Luxury Goods/Accessories Category Growth

Source: comScore Media Metrix – Media Trend

0

500

1 000

1 500

2 000

2 500

3 000

Feb-2011 Mar-2011 Apr-2011 May-2011 Jun-2011 Jul-2011 Aug-2011 Sep-2011 Oct-2011 Nov-2011 Dec-2011 Jan-2012 Feb-2012

+62%