Computer Repair Rates Can Improve (a LOT!) With Better Marketing (Slides)

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Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com

Computer Repair

Rates Can Improve

(a LOT!) With

Better Marketing

Creative Commons Image Source: Flickr BUILDWindows

http://blog.sphomerun.com/

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Here’s a Simple,

Powerful,

and Often

Overlooked Idea:

Sponsored by ITMarketingIdeas.com

http://itmarketingideas.com/

SPHomeRun.com

Improve Your

Rates with Better

Marketing



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Marketing Has

an Incredibly

Powerful Impact



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on the Computer

Repair Rates

You’re Able

to Charge



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Why PC Industry

History Forces You

to Prioritize

Marketing



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Let’s Look at

What Kinds of

Computer Repair

Rates You Should

Be Charging



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And Specifically,

Why Marketing

Matters So Much



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Two Big Reasons

Why Most

Computer Repair

Marketing Sucks



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Why Are These

Popular

Promotional

Avenues Harming

Pricing Power?



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1. These

Advertising

Techniques Usually

Provide No Strong

Call To Action (CTA)



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2. Even When

There’s a

Call to Action,

It is Almost Always

Based On Price



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Computer Repair

Services Generally

Should Not Be

Positioned as

Commodities



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How to Snag

the Mindshare

Much Earlier in

the Sales Cycle



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• Get Involved in a

Meaningful Way



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• Participate in

These B2B

Trade Shows

And Expos



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• Give Talks



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• Sponsor or

Co-sponsor

Seminars



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• Plan Very

Targeted

Direct Mail



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• Use Highly

Targeted Direct

Mail to Your

In-house List



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Poverty Rates vs.

Profitable Rates

(aka Escaping

from Minimum

Wage Mentality)



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Make Sure Your

Prevailing Current

Computer Repair

Rates are Bringing

You a Profit



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The Computer

Repair Providers

Who Consistently

Command Top

Hourly Billing Rates



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Do This By Making

Sure that the Small

Businesses With

Whom They Work

are the Right Size,



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That There is a

Good Platform

Match, That There

is a Good Industry

Match,



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And That These

Companies

Have Paid for

Professional IT

Support in the Past



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The “Default”

Marketing Plan

Is Not Optimal



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If You Do Not Have

a Marketing Plan,



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You Are Going To

Get a Default

Marketing Plan

Assigned To You

By the Marketplace



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If You Do Not Want

to Settle for the

Default Marketing

Plan,



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Your Call to Action

is to Be Much More

Proactive About

What You Do with

Your Marketing,



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Targeted Lead

Generation, and

Sales Process,



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With Big Emphasis

on the Word

“Targeted”



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What’s Allowed

Your Company

to Easily and

Consistently



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Command

Premium

Computer Repair

Rates?



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Please Share

Your Thoughts

in the Comments

Section Below



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Download this

Free Special Report Now at

ITMarketingIdeas.com

Recommended Reading:

Top 10 IT Marketing Strategies

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Computer Repair Rates Can Improve (a LOT!) With Better Marketing (Slides)