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Big Data: Are You Ready for this Growing Market?
Tim Herbert VP, Research & Market Intelligence
CompTIA [email protected]
On Tap for Today: Learning Objectives
Objective 1: framing the discussion
Objective 2: understanding needs
Objective 3: assessing opportunities
Big Data: It’s All Relative
Consensus Definition: the 3 Vs A volume, velocity and variety of data that exceeds an organization’s storage, compute and management capacity for accurate and timely decision-making. (Source: The MetaGroup)
Emerging add-ons to the definition: veracity and value
Most companies operate somewhere along the data continuum
Users Become More Familiar with Concepts Associated with Big Data
45%
55%
24%
76%
SomewhatFamiliar / NotThat Familiar
NET Familiar
2012 2013
Familiarity with Big Data Concepts
0
20
40
60
80
100Cloud Computing
Big Data
BYOD
2012 2011 2013
Google Search Trending
1
2
3
4
5
Wasted time that could be spent in other areas of the business
Internal confusion over priorities
Inefficient or slow decision-making / Lack of agility
Inability to effectively assess staff performance
Lost sales
8 in 10 executives agree (NET) to the statement: "If we could harness all of our data, we'd be a much stronger business”
Top 5 Consequences of Ineffectively Managing/Using Data
Why the Interest in Big Data?
Challenge #1: Lack of a Unified Data Strategy
Unstructured Data
10%
Structured Data
Silos Reduce Data Utility for Many Businesses
16%
56%
28%
High Degree of Data Silos
Little or No Data Silos
Moderate Degree of Data Silos
Fewer than 1 in 3 companies can provide a robust single customer view (CSV)
Source: CompTIA’s Big Data Insights & Opportunities study
Challenge #2: Asking the Right Questions and then Aligning to Possible Sources of Answers
Matching data findings to business objectives
Integrating data tools with existing data sets
Understanding data needs of all business units
Building appropriate skills in areas of data management/analysis
Evaluating available tools for data management/analysis
Top 5 Challenges in Using Data Analysis Tools
1
2
3
4
5
57% of businesses report currently using some type of data analysis, data mining or business intelligence tools; another 36% plan to start using soon.
Challenge #3: Reducing Big Data Challenges to Lots of Manageable Small Data Tasks
Data Analytics or Data Capability Type Currently
Doing Well
Doing, But Want to Improve
Want to Start Doing
Real-time analysis of incoming data 26% 52% 17%
Search capabilities across organization's data sources 24% 50% 17%
Website traffic analysis 28% 47% 16%
Remote or mobile access to corporate data 26% 46% 20%
Customer profiling and segmentation analysis 24% 46% 24%
Visualization capabilities (e.g. dashboards, etc.) 24% 46% 19%
Predictive analytics 23% 44% 25%
Email marketing campaign effectiveness 32% 42% 14%
Social media monitoring 26% 40% 22%
Metrics and Key Performance Indicators (KPIs) 23% 39% 26%
Relationship analysis and pattern recognition 26% 37% 26%
Big Data Skills Span Many Functional Areas
IT-centric skills
Business-centric skills
Hybrid skill sets
Data Infrastructure
Interpretation, BI, Visualization & Presentation
Data Management, Processing &
Analytics
Big Data Jobs: Demand Projections
Projects 4.4 million new IT jobs will be created globally by 2015 to support big data, with 1.9 million of the jobs created in the U.S.
By 2018, projects a shortage of up to 1.69 million big data positions. Of which, 140,000 – 190,000 unfilled positions in deep technical fields and 1.5 million in the area of analytics, business intelligence and data-savvy managers.
During last 90 days, there were 67,478 job postings that included a skills requirement in the area of data mining.
23%
23%
26%
42%
43%
33%
29%
31%
32%
62%
30%
39%
41%
36%
59%
Contract with outside technologyconsultants or vendors
Contract with outside businessconsultants or vendors
Hire new employees with desiredexpertise
Utilize current capabilities, working to improve along the way
Provide training to current employeesLarge Firms
Small Firms Medium-size Firms
Planned Strategies to Meet Data-Related Skills Needs
Big Data Training & Development Framework
Data Infrastructure
Data Management &
Processing
Data Interpretation & Visualization
- Storage - Data center - BC/DR - Security - Data capture
- Database administrator - Architecture / developer - Data / application integration - Data lifecycle management
- Data analytics / BI - Data scientist - Presentation / Visualization
- IBM Certified Specialist – Netezza - MicroStrategy Certified Developer - SAS Certified Predictive Modeler - Tableau Certified Professional
- Cisco CCNP Data Center - EMC Storage Administrator - CompTIA Storage+ powered by SNIA - CompTIA Security+ - VMware Datacenter Administration
- Microsoft Certified DBA - Oracle DBA Certified Master - Cloudera Certified Administrator
for Apache Hadoop (CDH3)
*Examples are for illustrative purposes ; not meant to be an all inclusive list or not meant to represent market shares.
Desired Data Skill Areas of Improvement
13%
15%
21%
28%
32%
34%
35%
37%
37%
46%
Machine learning
Non-relational databases (e.g. MongoDB etc.)
Data visualization
Distributed storage (e.g. Hadoop etc.)
Standard storage options (cloud, SSD, etc.)
Data security
Predictive analytics
Relational databases
Data mining
Real-time analytics
Closing Thoughts
- The market will take time to develop. Remember Amara’s Law, “It’s easy to overestimate a technology’s impact in the short-term, while underestimating its impact long-term.”
- Many emerging Big Data tools and tactics can be applied to small data
problems. - Big Data is an expansive topic with many moving parts. There are
opportunities along the entire Big Data chain.
For More Information
CompTIA’s research program publishes around 25 unique studies year. CompTIA members and partners have access to a research library containing more than 100 reports covering technology, business, workforce and channel trends. CompTIA research and events is a couple of ways in which the association re-invests resources in the IT channel and the IT workforce. As the voice of the IT industry, CompTIA has hundreds of tools, market intelligence reports and business training programs to help IT channel organizations grow. CompTIA also guides industry training and certification in order to build a stronger and more diverse IT workforce. Visit www.comptia.org for more information.