Comptia All Partner Deck

www.levelplatforms.comwww.levelplatforms.com

Welcome to theLevel Platforms

Exclusive Partner Event@

CompTIA Breakaway2009


Dan WensleyVP, Partner Development

Level Platforms

Welcome!


Sean SweeneyDirector Partnership Development

Urvish BadianiPartner Development Manager

Barry HallPartner Development Manager

Rob RaeManager Partner Development


MSP Partners / IPED Research Conclusions

MSP Partners provides proven research and education to help solution providers stay ahead of the curve in the rapidly changing market for Managed Services.

Survey Conclusions:• The Managed Services market is

healthy, growing, popular, and profitable

• Prospects for Managed Services Providers in 2009 appear to be very positive … especially compared to the rest of the IT market … and even more so when compared to the rest of the economy

• The key technologies for profitability continue to shift and expand … both internally and externally

Peter SandifordCEO, Level Platforms

https://www.msppartners.com/compTool.asp

https://www.msppartners.com/members_resourceCenter.asp



Level Platforms


Vendor Ecosystem

SECURITY BU/DRNETWORKING

SYSTEMSPSA/CRM SERVICE

SMB Customer

Solution Provider

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Level Platforms extends Remote Monitoring and Management to the Cloud!

• Level Platforms Managed Cloud Services allows

solution providers to:

– Monitor and manage the health of Cloud Services

from one central web-based console

– View entire computing environment of all their SMB

customers:

– Much faster proactive remediation of

customer application

– Monitor cloud applications from customer

viewpoint including on-premise technology,

network and provider

– Supporting the continued evolution of solution

providers’ key roles as Trusted Advisors

-21% of SMBs use Cloud Services – AMI Partners 2008 U.S.

- A growth of 20% in SMB customers’ use of SaaS in 2009 – 2009 Microsoft Market Insight Report

- Expected adoption rate of 86% by the end of the year


In the News

“Level Platforms Recognized for Partner Programs, Channel Friendliness, Service and SupportTechnology solution providers rate Level Platforms as a ‘Best Managed Services Vendor’ in Business Solutions Magazine’s first annual ‘Best Channel Vendors’ report

“… ranked among the nation’s best technology vendors in Business Solutions Magazine’s 2009 Best Channel Vendors report. The study, described as one of the largest and most detailed of its kind, revealed that solution providers consider Level Platforms to be best at service/support, channel programs and channel friendliness for its award-winning managed services platform, Managed Workplace. “We’ve been pleased to discover that the business and technical support from Level Platforms is second to none. Level Platforms really works with you to ensure that you are maximizing your ROI and getting the most out of the product,” said David Wilson, Director, Certum… ” - January 7, 2009

“Windows Home Server for SOHO Managed ServicesLevel Platforms’ Managed Workplace and Microsoft’s Windows Home Server deliver full managed services capabilities to peer-to-peer networks

“… today announced that the Small Office/Home Office (SOHO) market is now “open for business” with Microsoft’s Windows Home Server. While the millions of SOHO businesses have the greatest need for outsourced IT, cost and technology limitations have made this an elusive target for managed services providers. With Level Platforms award-winning Managed Workplace installed on a Windows Home Server, solution providers can now deliver end-to-end remote management of workgroup networks including monitoring of all devices (servers, PCs, network devices, printers, IP telephony, etc.), all applications running on Windows devices, alerting, full asset management, remote control, patch management, back up and security, extensive reporting, local storage and much more at a very low cost easily affordable to SOHO businesses… ” - January 29, 2009

“Tigerpaw Provides Advanced Level Platforms Integration for MSPsSolution Providers can now provide comprehensive remote IT management services based on fully synchronized features between industry leaders

“… a leading developer of business automation and service management software, today announced its advanced managed services integration with Level Platforms’ industry leading remote monitoring and management software, Managed Workplace. The new integration combines all the power of Tigerpaw’s award winning CRM/Service management software with the robust functionality of Level Platform’s managed services software, Managed Workplace, creating a fully closed-loop system that allows solution providers and MSPs to proactively address their customer’s needs, manage their time and materials, and generate invoices to speed up and simplify payment for services… ”

- April 1, 2009

“Level Platforms Awarded 2009 Everything Channel Five-Star Partner Program Guide Certification.Level Platforms Partner Program recognized as exceptional by leading Channel authority

“… today announced it has been recognized by Everything Channel as one of North America’s top information-technology (IT) vendors for its Partner Program. The Level Platforms Partner Program was one of only 14 awarded a Five-Star certification in Everything Channel’s 15th annual 2009 Partner Program Guide (PPG) in the Small Company category (defined as having $100M in annual revenue or less), acknowledging its commitment and strength of its programs for … ” - April 6, 2009

“Level Platforms Powers Gateway® EMEA Managed Services Gateway launches comprehensive private-branded managed services offering for Dealers, IT consultants and IT Solution Providers servicing small and midsized customers.LPI Level Platforms Inc., the global leader in remote monitoring and management software for solution providers and managed services providers, and Gateway® today announced the launch of a multi-year relationship to bring Managed Services to Partners and Dealers in Europe, Middle East and Africa. ”

- May 20, 2009

“Level Platforms Reaches to the Cloud and Extends Remote Monitoring and Management Capabilities. Level Platforms launches immediate support for Microsoft Online Services.

… announces support for Cloud Services, extending IT manageability to include not only local IT infrastructure but also IT delivered from the Cloud. Specifically, Level Platforms announces the immediate availability of remote monitoring and management capabilities for the Microsoft Business Productivity Online Suite featuring Microsoft Exchange Online, Microsoft SharePoint Online, Microsoft Office Communications Online and Microsoft Office Live Meeting.

The adoption rate for Cloud Services, including Software as a Service (SaaS) applications for small … “

- July 13, 2009


VendorPartners


Managed Workplace 2009 R1

Managed Workplace 2009Live DemonstrationLeveraging IM

Seismic and Managed Workplace

Justin CrottyVP, Ingram Micro Seismic


• Monitoring– Hosted and On-Premise Remote Monitoring and Management

(RMM) with Level Platforms– Print Monitoring and Management

• Microsoft Hosted Services:

– Exchange Server

– SharePoint

• Managed Security Solutions

– E-mail Defense, Message Archiving, and Web defense

– Log and Threat Management

• Support and Service Management

– Seismic Help Desk

– Seismic Network Operations Center (NOC)

– Remote Support

– Professional Services Automation (PSA)

• Storage on Demand

– On-line Back-up and Restore

Current Seismic Portfolio


Autotask Booth# 304

• Joined Autotask in 2007• Works closely with product and management teams:

• Identifies product integration opportunities• Identifies projects that improve Autotask customer experience

• Previous experience: • Executive Editor of Business Solutions magazine• Guided publication to add managed services and SaaS coverage

Brian Sherman, Director, Vendor and Association Alliances

Robert Godgart, Founder and CEO

• Award winning software entrepreneur and businessman• Elected member of the Computing Technology Industry Association (CompTIA)

board of directors• Expertise rooted in strategic planning, strategic sales, marketing and product

development


Intronis TechnologiesBooth# 310

Eric Webster , VP of Sales and Client Services

• Degree in Management Information Systems from Worcester Polytechnic Institute• In 2000 began research, development, and software design on the offsite, secure,

user-friendly solutions, launching Intronis in 2003

Neal Bradbury, Chief Product Owner

Sam Gutmann, CEO

• More than 15 years of experience in networking, security, integration, and systems management

• Bachelor of Science in Electrical Engineering from Worcester Polytechnic Institute• Previous experience: Systems Engineer on Combat Systems of Virginia-class

submarine at General Dynamics Electric Boat; Hasbro Inc.

• More than 12 years of channel experience• BSBA in Management from Northeastern University• Previous experience: Ran the Northeast and Canada territories for CA (Storage

Management business unit); held management responsibilities at XOsoft


Reflexion Networks Booth# 123

• Holds MBA and a Master’s of Science in Geophysics from Boston College

• Named 2009 Channel Chief by Everything Channel

• Channel leader in the SMB space for the past 10 years

• Currently responsible for worldwide sales of Reflexion’s suite of hosted services:

• Email and web security

• Email archiving

• Discovery and recovery

• Business continuity

• Grown Reflexion’s partner community to over 1,000 solution providers and

distributors in 50 countries

• Serves as Product Manager for Reflexion Total Control – company’s flagship email

security offering

Scott Barlow, VP, Sales and Product Management


XiloCoreBooth# 115F

• Over 30 years of executive management and business development experience• CEO of Ron Cook’s Connecting Point Technology Center in Las Vegas• Previous experience:

• Served as Senior Vice President for Community Psychiatric Centers• Excelled in bringing technology and business solutions to various lines of business

Lester Keizer, Executive Vice President

Jennifer Dittemore, National Channel Sales Director

• Over 19 years of consulting experience to business sales professionals• Previous experience:

• Full service IT consulting at: Whittman Hart, Knowledge Resource Group• Sold payroll, tax filing, HR, and time and attendance systems with ADP/Kronos

Jena Wilson, Partner Development Associate• 30 years of sales experience • Previous experience:

• Sprint; Ad Media Displays; medical and dental sales; technology and insurance


IntermediaBooth 220

Karey Bakker, Channel Marketing Manager

Curt Mark- Manager, Partner Development

• Joined Intermedia 2 years ago• Over 12 years of experience within the IT and channel marketplace• Manages and oversees Intermedia’s Private Label Partner Program• Responsible for:

• Developing long term partnerships with ISV’S, ISP, VARS, and MSP’s worldwide• Successfully brought Intermedia front and center within the MSP environment• Build relationships with key partners providing service/sales/revenue generation

with Exchange email, message, and collaboration solutions in a hosted model.

• Joined Intermedia in May 2009• Focuses on growing the Intermedia Private Label program and instituting best-in-class

strategies for an unbeatable partner program.


ConnectWiseBooth# 213 & 312

• Over 12 years of diversified B2B business development experience in the

technology industry

• Develops and manages the ConnectWise channel community relationships

from both the vendor and partner perspective.

• Focus on: continuing to increase value to ConnectWise partners

• Previous experience:

• Senior Engagement Director for The Institute for Partner Education &

Development (IPED)

• Helped to conceive and launch IPED’s signature Channel Elite Program -

yearlong MBA-like initiative for select Solution Providers

Jeannine Edwards, Director, ConnectWise Community


DoubleCheck Booth# 115E

• Born and raised in Hutchinson, Kansas USA

• Computer reselling management since 1981

• Successfully launched 5 Computerland's, 3 Entre' Computer Centers

• Co-owns and manages Network Management Group, Inc (NMGI)

• Delivers presentations and seminars on the use of technology and its affect on

people

• Serves on several Board of Directors committees and affiliations

Steve Harper, President


Roaring PenguinBooth# 209

• Extensive experience in recruiting and managing reseller accounts in Canada and on

the East Coast of United States

• Previous experience:

• Extensive career with high tech firms based in the Ottawa area

• Main focus on Channel recruitment and management

James Gerrett, Account Manager

Candace Nelson, Account Manager

• Joined Roaring Penguin in May 2009

• Main focus:

• Exclusively on Managed Service Provider Recruitment


TigerpawBooth# 326

• Develops educations materials, webinars and online presentations • Worked directly with Level Platforms to develop collaborative video, datasheets and

materials that aids sales process for both products.

Joe Danner, Business Consultant Manager

• Responsible for:• Directing product development• Technology selection• Customer education and training• Customer support for an integrated business automation

James Foxall, Senior Vice President

Megan Hartman, Business Development Manager

• Developed and nurtured the relationship between Level Platforms and Tigerpaw• Included initial integration, set-up, and feature-set currently included

• Works with self-managed service providers to enhance the product offering

Mike Hartman, IT Manager• Plays a key role in overseeing the network security and infrastructure of the overall

network.• Assists in planning and implementing of additions, deletions, and major modifications to

the supporting regional infrastructure of Tigerpaw Software.


CiscoBooth# 408

Lief Koepsel, Director, Services Marketing

Graeme Wood , Director of Acquisition Integration • Joined Cisco in 1998• Leads Cisco’s business strategy for the development and execution of smart services for

small businesses.• Responsible for technical marketing, product management, business development and

acquisition integration.• Previous experience: Senior management positions in Pre-Sales and Customer Services

with Newbridge Network’s European Division based in the UK

• Leads the Small Business Services Strategy and Execution for Cisco.• Channel veteran and is excited about the opportunities that can be realized as the market

moves towards Managed Services.

• Attended Arizona State University• Leads the US Small Business channel engineering team.• Joined Cisco in 1996 as a System Engineer and quickly established a track record for

technical leadership, innovation, and exceeding expectations

Greg Landers, System Engineer Manager


MSP PartnersBooth 211

• Over 10 Years of program marketing and event management experience.

• Responsible for member recruitment, program marketing and event coordination.

• Prior to MSP Partners, Annick was the founder Maaestra Evenement Inc.

Annick Laliberté, Program Administrator


• Assisting solution providers in “taking the first and the next step” into Managed Services…

• Providing industry best practices for successful Managed Services…





• Designation of Managed Services excellence.

• Industry proof point of knowledge & understanding of Managed Services

best practices.

• Thoroughly equips MSPs for challenges faced in establishing & growing a

successful Managed Services business.

• Developed in coordination with IPED, CompTIA and 10 leading MSPs.

Introducing MSP Pro:



CompTIA Managed IT Services Summit in partnership with MSP Partners:

• Oct 7-9 at the beautiful Terranea Resort in Rancho Palos Verdes, CA

• Hear from experts and industry leaders on:– Managed Services Best Practices

– MSP Partners 2009 Industry Awards

– MSP Compensation Models

– Strategies for Lead Generation

– Expanding into New Technology Verticals

• See CompTIA event staff, or drop by MSP Partners booth for more info.

https://www.msppartners.com/includes/Get_Link.asp?DocType=external&File=http://www.autotask.com

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https://www.msppartners.com/includes/Get_Link.asp?DocType=external&File=http://www.storageguardian.com/var_recurring_revenues.php

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Greg DonovanFounder, CEO/President

Alpheon Corporation



www.levelplatforms.com

Alpheon Corporation – Greg Donovan

• Founded in 2002

• Based in Morrisville, North Carolina in the middle

of Research Triangle Park

• A leader on local and national stage

• Currently managing more than 10,000 devices

within hundreds of businesses and healthcare

practices across the Southeastern United States.

• 100% focused on Managed IT Services delivered

with the highest Customer Satisfaction possible

“Incremental improvement beats delayed perfection.”


What makes Alpheon different

• Our People

– Hire the best people you can find, even if you have to pay yourself less; it pays huge dividends in the long-term.

– Keep them engaged with their jobs.

– Allow them to help improve the work they do.



• Our Processes

– We document everything that you do more than once.

– And the things we think we only do once but somehow end up doing more than once.

– Allow for an improvement cycle to allow for the evolution of the process as technology and other business influences arise.



• Our commitment to continual improvement and innovation

– We know that we can do a better job the next time.

– Business and technology evolves; At a minimum, keep up; But, do everything possible to stay ahead.

– Never be satisfied with what you did yesterday

– Automation– Documentation– Innovation


How does Alpheon do it?

• Work with the best vendors:– Level Platforms– Autotask– Dell– SonicWALL– Barracuda

• Invest in your people, processes and solutions– “It takes money to make money” is still true. Spend wisely.– Invest today in making your business more profitable tomorrow.– Do your research for everything that you invest in

> People> Systems> Vendor-partners


MW 2009 R2 game changers for us

• vPro/AMT Autodiscovery

• Serial over LAN (SrL)

• IDE redirect (IDE R)‐ ‐

• Offsite Gateway / Offsite Assistant



Level Platforms

New Partner Resources


Partner Resources

[email protected]

Partner Developm

ent Manager

Partner Portal

Toll Free Technical Support

Live Online

Training

Sales and Marketing Material

Community

Discussion Forums

A Total Partnership Solution


Level Platforms Partner Council – What is it?

A Group of Leading Partners Who:

• Work collaboratively with Level Platforms on Managed Workplace best practices and

enhancements.

• Work closely with Level Platforms management to provide a complete understanding of

partner’s needs.

• Strengthen high level relationships within the Level Platform’s management team.

The Partner Council Will:

• Meet twice a year as a council.

• Work in sub-committees that meet once per quarter.

• Represent all demographics of Level Platforms partners.


Level Platforms Partner Council

What’s My Commitment?

• Actively participate in Partner Council meetings.

• Be a “Go to” person for feature development.

• Participate in Level Platform’s press releases.

• Commit to a one year initial term.

• Sign an NDA.

What’s Next?

• Partner Council member selection – August 14th

• Inaugural Meeting – September 17th

• Sub-committees to start work in the fall.


What’s New in the portal


Onsite Manager UtilitiesFast and easy remote access to the Windows® computers that you are monitoring and managing

R2 Fast Facts

Intel®vPro™ AutodiscoverySignificant enhancements to make monitoring and managing Intel® vPro™ devices easier than ever

Support for Intel®srL/IDE-RNew Serial over LAN (SrL) and IDE redirect (IDE R) features in Managed Workplace to connect to ‐ ‐

Intel® vPro™ devices with AMT technology enabledSCE IntegrationNew Serial over LAN (SrL) and IDE redirect (IDE R) features in Managed Workplace to ‐ ‐connect to Intel® vPro™ devices with AMT technology enabled

Aggregate ReportingYou can now consolidate data gathered from different Onsite Managers to generate aggregate reports

Offsite GatewayInstall the Offsite Gateway with the Service Center so you can monitor and manage roaming devices that are equipped with an Offsite Assistant

Device SearchLooking for something? Find it faster with the new Device Search


Success Case Studies

gTECHservFour years later, find out how Managed Workplace has been instrumental to gTECHserv’s ongoing growth.

Space Age TechnologiesFind out why Managed Workplace came out on top when these technology pros decided to bring in a third-party RMM solution to expand their services and grow their business.

Hardlines and FusixWith Managed Workplace and Windows® Home Server, solution providers can now profitably deliver best-in-class IT services, security and data protection at a cost that small businesses can afford.

COMSYSManaged Workplace makes it easy to identify incremental maintenance and project opportunities, such as obsolete equipment or software that could be upgraded to enhance network security.

Know TechnologyManaged Workplace makes it possible to acquire new customers and convert existing customers to managed services by demonstrating value and service differentiation up-front.


White Papers

The Windows Home Server AdvantageOutlines the unique and enormous opportunity to profitably deliver best-in-class managed services by leveraging Managed Workplace and Windows Home Server.

Acquiring New CustomersThis white paper describes a proven approach to positioning a managed services offering with Managed Workplace to grow your customer base and increase your revenue.

Generating Net New Recurring RevenueUnlock opportunities to generate new, predictable, high-margin, recurring revenue not feasible in the traditional break-fix model.

Reducing Operational and Service Delivery CostSignificantly reduce your service delivery and operational costs, without lowering service quality or reducing staff.

Increasing Product and Project SalesIdentify opportunities to increase product and project sales across your entire customer base - without necessarily selling managed services.

Supporting Regulatory ComplianceBroaden your revenue streams by offering monitoring and management services specifically geared towards the compliance concerns of your customers.

Going Green With Managed WorkplaceGoing green isn't just good for the environment - it's good for business. Find out how you and your customers can lower costs by reducing your carbon footprint with Managed Workplace.


Partner Resources – Policy Module Roadmap

What is it?

• A regularly updated listing of vendor Policy Modules & Solution Sets in development with

expected completion dates.

Where can I find it?• On the partner portal under Policy Modules and Solution Sets.


• Leads Level Platforms strategy for the expansion of

partner-focused services

• Responsible for technical support, training, professional

services, and services programs.

• Previous Experience:

− Director of Global Support, Corel Corporation (11 years)

− Consulting to government and private industry, inRound

Innovations

Robert Berndt, Executive Director Partner Services


Technical Account Management (TAM)

SUPPORT

• Maintains a high level of partner satisfaction by providing best possible experience

with Managed Workplace

ACCOUNTABILITY

• Serves as partner advocate and drives technical solution adoption

RESPONSIBILITY

• Develops a consistent long term partnership with partners to ensure the

successfully realize the full value of their investment in Managed Workplace

PROACTIVENESS

• Expedites service requests while providing expert advice and proactive

recommendations

SINGLE POINT OF CONTACT

• Acts as trusted advisor to evaluate and diagnose support problems







• The key technologies for profitability continue to shift and expand … both internally and externallyNew End Users

Resources

Paul DippellService Leadership










Introducing

Ross Norrie“New” VP Product Development

Level Platforms




Who is Ross Norrie:• In the Software Development field since 1991• Involved in developing new and exciting technologies since 1990s.• Significant player in the IT asset management marketplace• Co-founded and sits on the board of directors for Radar Interactive

– Provider of helpdesk analysis software

Previous Experience:

• Co-founded AssetMetrix innovative subscription-based business intelligence for PC assets– Provides complete view of assets and the tools to manage them– Acquired by Microsoft Corporation in April 2006

• Director of Technology at both Provance Technologies and Asset Software International (ASI)• Designed the first IT asset management application for SMB that didn’t require an SQL-based

database• IT asset management consultant for clients such as Compaq and Citibank• Held many development and management positions with leading companies







• The key technologies for profitability continue to shift and expand … both internally and externallyManaged Workplace

2009


Level Platforms




Building the future one layer at a time


“To be a leader there are always bumps one must overcome” Alexander Graham Bell



Core Enhancements


Off

site Gatew

ay and

Assistan

t

Off s i te , but not out-of-s ight







Thank you!

Peter SandifordFounder & CEO

Dan WensleyVP Partner Development


Urvish BadianiPartner Development Manager

Barry HallPartner Development Manager

Ross NorrieVP Product Development

Rob RaeManager Partner Development

Robert BerndtExecutive Dir. Partner Services


Thank you!