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Copyright © 2016 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201 EVERY CORPSE ON EVEREST WAS ONCE AN EXTREMELY MOTIVATED PERSON, HIGHLY ENGAGED WITH INSPIRED LEADERS

Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

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Page 1: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Copyright © 2016 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201

EVERY CORPSE ON EVEREST WAS ONCE AN EXTREMELY MOTIVATED PERSON, HIGHLY ENGAGED WITH INSPIRED LEADERS

Page 2: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Copyright © 2016 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201

COMPLEXITY, CONTEXT & COLLABORATION

AGILE BOSNIA 2016

"THATCHERISM WREAKED THE MOST HEINOUS, SOCIAL, ECONOMIC AND SPIRITUAL DAMAGE UPON THIS COUNTRY”

GLENDA JACKSON MP 11TH APRIL 2013

Page 3: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Material in this presentation is either Copyright © 2016 Bangor University or Cognitive Edge Pte Ltd.. All Rights Reserved. Protected in part by copyright, patent and trademark and other law

THE CYNEFIN CENTRE: NAVIGATING COMPLEXITY IN SOCIAL SYSTEMS

CONSTRAINTS, COHERENCE & FRACTAL REPRESENTATION▸ Constraints can contain or couple

identities and 'objects'

▸ Context free & context specific

▸ They can be rigid, elastic, loose, permeable, mutating or 'dark'

▸ Coherence is a key concept in philosophy of science linked to my definition of sense-making ...

▸ ... how do we make sense of the world so that we can act in it

Page 4: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Copyright © 2016 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201

THE CYNEFIN CENTRE: NAVIGATING COMPLEXITY IN SOCIAL SYSTEMS

CYNEFIN A SENSE-MAKING FRAMEWORK

ComplicatedGoverning constraints sense-analyse-respond

Good Practice

ObviousRigid constraints

sense-categorise-respond Best Practice

ChaoticAbsence of constraints

act-sense-respond Novel Practice

ComplexEnabling constraints

probe-sense-respond Emergent Practice

Making sense of the world in order to act in it

We can map dispositions and propensities

Page 5: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Material in this presentation is either Copyright © 2016 Bangor University or Cognitive Edge Pte Ltd.. All Rights Reserved. Protected in part by copyright, patent and trademark and other law

TO THE ABSTRACT & SYMBOLIC …

MAKING SENSE OF THE WORLD IN ORDER TO ACT IN IT

Page 6: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Material in this presentation is either Copyright © 2016 Bangor University or Cognitive Edge Pte Ltd.. All Rights Reserved. Protected in part by copyright, patent and trademark and other law

THE CYNEFIN CENTRE: NAVIGATING COMPLEXITY IN SOCIAL SYSTEMS

HIGH ABSTRACTION, HUMAN METADATA DESCRIPTIVE NOT EVALUATIVE SOURCE DATA

Acting intuitively, instantly

The situation was analysed

logically

People thought deeply and made decisions based on principles

Page 7: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Copyright © 2016 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201

THE CYNEFIN CENTRE: NAVIGATING COMPLEXITY IN SOCIAL SYSTEMS

FITNESS LANDSCAPES FOR DISCOVERY & SEARCH

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Page 8: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Copyright © 2016 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201

THE CYNEFIN CENTRE: NAVIGATING COMPLEXITY IN SOCIAL SYSTEMS

FRACTAL INSIGHT & THE SEE-ATTEND-ACT PRINCIPLE

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Over the top stressful

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elf

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Self Imposed

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Page 9: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

24 radiologists were asked to perform a familiar lung nodule detection task.

A picture of a gorilla, 48 times larger than the average nodule, was inserted in the last case.

83% of radiologists did not see the gorilla.

Eye-tracking showed that the majority of the those who missed the gorilla looked directly at it

Drew, Vo & Wolfe Psychol Sci. Sep 2013; 24(9): 1848–1853

Page 10: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Material in this presentation is either Copyright © 2016 Bangor University or Cognitive Edge Pte Ltd.. All Rights Reserved. Protected in part by copyright, patent and trademark and other law

THE CYNEFIN CENTRE: NAVIGATING COMPLEXITY IN SOCIAL SYSTEMS

REAL TIME DECISION SUPPORT AND NEED IDENTIFICATION

20 40 60 80 100

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Doing it Right

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Self Imposed

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Page 11: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Copyright © 2016 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201

THE CYNEFIN CENTRE: NAVIGATING COMPLEXITY IN SOCIAL SYSTEMS

CYNEFIN A SENSE-MAKING FRAMEWORK

Most techniques are coherent in context

Emergent URC, mutation etc

ScrumTimeboxes, backlog, release protocols etc.

Waterfall modified

Anticipatory alerts to initiate crisis prevention

... but some are plain wrong ...

... and a few are pyramid selling schemes

Page 12: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

CONFERENCE SPONSORS

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Page 13: Complexity, context and collaboration from manufacturing software to creating a service relationship by Dave Snowden

Copyright © 2016 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201