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- 1 - IBM WebSphere “Software for SOA environments that enables dynamic, interconnected business processes, and delivers highly effective application infrastructures for all business situations” – IBM Website WebSphere Server 100+ other applications and servers for industries and clients Limited internal application development (customization) Product Offerings Partner Ecosystem 100+ partners ranging from small custom development houses, to major OEMs. Long history of collaboration with partner firms across all IBM software solutions Partners sell and manage software development projects independently of IBM (ISVs, SIs, Resellers, etc), and jointly with IBM’s sales team Numerous technical and business conferences and roadshows to educate IT community about product offerings and recruit business partners Official Description Actual Description Customizable IT middleware primarily implemented by business partner companies Partner Incentives Membership grants access to marketing, selling, training, technical and collaboration services Tiered level of membership unlocks greater access to IBM sales teams and industry- specific standardized products (pre- configured solutions) Integrated partner events with the rest of IBM’s business suite

Comparison Between IBM Websphere and Microsoft BizTalk

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Page 1: Comparison Between IBM Websphere and Microsoft BizTalk

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IBM WebSphere

“Software for SOA environments that enables dynamic, interconnected business processes, and delivers highly effective application infrastructures for all business situations” – IBM Website

WebSphere Server

100+ other applications and servers for industries and clients

Limited internal application development (customization)Product Offerings

Partner Ecosystem

100+ partners ranging from small custom development houses, to major OEMs. Long history of collaboration with partner firms across all IBM software solutions

Partners sell and manage software development projects independently of IBM (ISVs, SIs, Resellers, etc), and jointly with IBM’s sales team

Numerous technical and business conferences and roadshows to educate IT community about product offerings and recruit business partners

Official Description

Actual Description Customizable IT middleware primarily implemented by business partner companies

Partner Incentives

Membership grants access to marketing, selling, training, technical and collaboration services

Tiered level of membership unlocks greater access to IBM sales teams and industry-specific standardized products (pre-configured solutions)

Integrated partner events with the rest of IBM’s business suite

Page 2: Comparison Between IBM Websphere and Microsoft BizTalk

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Microsoft BizTalk Server

“BizTalk enables your organization to seamlessly integrate disparate systems and connect business partners” – Microsoft Website

25 “Platform Adapters” mostly centered on the MS Office suite

Limited customization, even with business partners

Specifically calls out RFID used with Windows Mobile devices, and SAP integration

Official Description

Product Offerings

• http://www.microsoft.com/biztalk/en/us/system-integrators.aspx?SortField1=SI&SortField2=RFID%20Solutions&SortField3=All

Partner Ecosystem

Actual Description Mostly prepackaged middleware solutions integrating with MS Office and legacy software

100+ partners ranging from small custom development houses, to major OEMs. See below for RFID specialists.

SIs, ISVs and Hardware partners

Free to join the partner program initially

Partner Incentives

Recently revamped partner network, with error-prone website

Membership grants access to marketing, selling, training, technical and collaboration services

Tiered level of membership unlocks greater access to Microsoft support

Page 3: Comparison Between IBM Websphere and Microsoft BizTalk

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IBM Websphere Microsoft BizTalk

Partner Segmentation(US Market)

• # of Partners: 159• # of SI (System Integrator) Partner: 37• # of ISV (Independent Software Vendor) Partner: 134• Three Tier Partnership Model (PartnerWorld Program)

• # of ISV and IHV partners: ~41 (RFID specific solutions)• # of SI: 20 (Industry specific solution around Microsoft BizTalk)• # of Competencies: 2 (Application Integration and ISV)• Four Tier Partnership Model (Subscription, Silver, Gold & Small Biz)

Partnership Model

Member(Entry Level)- No Entry Fee- $2000 for Business

Partner Value PackMin. Qualification:- Online Registration- Apply to Point Based

ModelCommitment: Not

specific and is based on Point Model (Refer)

Advance(Adv. Skills)- No Entry Fee- $2000 for Business

Partner Value PackMin. Qualification:- Member with

minimum 10 Points + 6 IBM Skills

Commitment: Not specific and is based on Point Model (Refer)

Premier(Exceptional Skills)- No Entry Fee- $2000 for Business

Partner Value PackMin. Qualification:- Member with

minimum 30 Points + 12 IBM Skills

Commitment: Not specific and is based on Point Model (Refer)

Silver- Annual fee: $1850Min. Qualification:- 2 Microsoft Certified Professionals

(MCP)- 1 individual who passes a

Microsoft Licensing Overview- 1 individual who passes a Sales &

Marketing CompetencyCommitment (ISV & AI): - No Revenue- 3 unique customer references

Gold- Annual fee: $3800Min. Qualification:- 4 Microsoft Certified Professionals

(MCP)- 1 individual who passes a Microsoft

Licensing Overview- 1 individual who pass Sales &

Marketing CompetencyCommitment (App. Integration): - Revenue: $100,000 (and)- 5 unique customer referencesCommitment (ISV): - Revenue: $50,000 (or) 12 wins- 5 unique customer references

Partner Business Benefits

- Training : $5,000- SW Demo Access- Tech Support

- Training : $15,000- SW Demo Access- Tech Support- Solution Assurance

Assistance

- Training : $50,000- SW Demo Access- Tech Support- Solution Assurance

Assistance- Critical Impl” Support

- 20 advisory hours - 25 licenses- 5 Visual studio and MSDN subs- High search ranking- Silver competency logo- Licensing and online incentives

- 50 advisory hours- 100 licenses- 10 Visual studio and MSDN subs - Highest search ranking- Gold competency logo- Solution, licensing and online

incentives

Partner Growth & Support

Collaboration:- Marketing collaboration on Brand extensions, business partner ValueNet

connections, ‘Just Push Go’ for campaigns, Marketing Intelligence and IBV Insights. Industry focused solutions

- Financial collaboration for providing range of financial options through IBM Global Financing

Training and Certification:- Business Partner Technical Sales Program- Virtual Innovation Centers and PartnerWorld University- Technical / Sales / Expert Level Certifications for PartnersSupport: Online and On-site Support (24X7) with remote assistance

Collaboration:- Marketing collaboration on customized campaign material and activity

guides, logo extensions and Pinpoint tool for recommendation- Financial collaboration on tailored financing options using Microsoft

FinancingTraining and Certification:- Access to Microsoft Partner University for Large Account Resellers- Access to Training partner Learning programSupport: - Microsoft Volume Licensing Service Center to manage licenses- Online 24X7 support