Community Through Capitalism

Developing a process of personal cybernetic management.

Publicly Traded Person

$1.00

Feb 10, 2008 Sep 25, 2012

$18.00

PersonalCorporatehood

CompulsivelyCollaborative

BusinessAesthetics

Systems andRules

Stafford Beer

Beer was the first to apply cybernetics to management. Science of effective organization.

(1926 - 2002)

Cybernetics is the science of control.

Same principles of control exist in all kinds of complicated systems:

• animals• computers• economies

Why does he look like a wizard?

+

-

Stimulus

attract

repelTHE SYSTEM

A RIDICULOUSLY SIMPLIFIED FIGURE OF THE CONTROL FUNCTION OF A SYSTEM

SENSOR

CONTROLLER

+

-

Ideas

yea

nay

YOUWITH

TALK

YOU

PEOPLE

+

-

yea

nay+

-

yea

nay

+

-

yea

nay

A RIDICULOUSLY SIMPLIFIED FIGURE OF THE CONTROL FUNCTION OF A

PERSONAL DECISION

+

-

Ideas

yea

nayKMIKEYM

MIKE MERRILL

SHAREHOLDERS

A RIDICULOUSLY SIMPLIFIED FIGURE OF THE CONTROL FUNCTION OF A

CORPORATE PERSON WITH A CYBERNETIC SOCIAL MANAGEMENT

SYSTEM

Shareholder Control of Romantic Relationships?

YES87%

NO13%

MAY

JUNE

JULY

JULY

SEPTEMBER

General Control

Tighter Feedback Loops

+

-

Ideas

yea

nay

PERSONAL CYBERNETIC MANAGEMENT

YOU

YOUR COMMUNITY

FOR EVERYONE

400 Shares

263 Shares

50 Shares

33 Shares

109 Shares

306 Shares

38%

62%

10

8

6

6

4

-3

77%

23%

Partner

Friend

Co -Worker

TwitterFriend

Mom

FacebookFriend

YOU

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This graph contains forward-looking statements. These statements relate to future events and involve known and unknown risks and uncertainties that may cause actual outcomes to be materially different from those indicated by any forward-looking statements.