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A presentation Sarah Drummond gave at Community Engagement 2013 on social media and finding your purpose using design thinking and how we should be thinking about digital, not just social media.
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THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY
COMMUNITY ENGAGEMENT: SARAH DRUMMOND
@WEARESNOOK@RUFFLEMUFFIN
ME: WHAT DO YOU DO? LADY: ‘I WORK FOR A LAW FIRM,
WE’VE JUST JOINED TWITTER, AND FACEBOOK, AND GOOGLE PLUS, AND
INSTAGRAM AND PINTEREST’
ME: WOW, THAT’S AN IMPRESSIVE LIST THERE, WHAT’S YOUR MESSAGE?
LADY: ‘NOT SURE REALLY, I JUST NEED TO MAKE SURE I MAKE MY 8 TWEET A
DAY QUOTA I’VE BEEN GIVEN’
SNOOKTM
AustraliaGermanyAustriaFinlandSwedenN. IrelandLaplandBeijingTaiwainAmericaEgyptSwitzerlandNorway Wales
0141 258 7644
TALK TO US
86PROJECTS
10SOCIAL CARE AND HEALTH
5PRIVATE SECTOR
14UNIVERSITIES
12CHARITIES
3GOVERNMENTS
4CULTURAL
ORGANISATIONS
5LOCAL
AUTHORITIES
"It was exciting to hear a different approach to problem solving and service design. Whilst Snook are radical in it 's concepts, it is exactly what we need to embed in our
culture to see dhs move forward in a different and innovative way.”
- DEPARTMENT FOR HUMAN SERVICES, AUSTRALIAN GOVERNMENT
SERVICE DESIGNCO-CREATIONPROTOTYPINGDIGITAL INNOVATIONCUSTOMER EXPERIENCE DESIGN
Featured in:
TEAM OF TEN DESIGNERS AND STRATEGIC THINKERS
SNOOKLABDIGITAL INNOVATION
Award winners:
FELLOWSHIP
YOUNG SCOT AWARD FOR ENTERPRISE
WINNER OF DESIGN COUNCIL WORKING WELL CHALLENGE
WINNER OF MOZILLA OPEN BADGE COMPETITION
WHAT WE’VE BUILT IN THE LAB
TheYou should have asked us ages ago.
SNOOKCUSTOMER EXPERIENCE
AND SERVICE DESIGN
SNOOKLABSNOOKLAB
DIGITAL INNOVATION
EMBEDSNOOKCREATING A CULTURE
OF INNOVATION
Double Diamond Design CouncilDESIGN COUNCIL
DISCOVER DEFINE DEVELOP DELIVER
police ( my )
+
THE LABSNOOKLAB
DIGITAL INNOVATION
THE LABSNOOKLAB
DIGITAL INNOVATION
TheYou should have asked us ages ago.
THE LABSNOOKLAB
DIGITAL INNOVATION
TheYou should have asked us ages ago.
SNOOKCUSTOMER EXPERIENCE
AND SERVICE DESIGN
THE LABSNOOKLAB
DIGITAL INNOVATION
SNOOKCUSTOMER EXPERIENCE
AND SERVICE DESIGN
THE LABSNOOKLAB
DIGITAL INNOVATION
SNOOKCUSTOMER EXPERIENCE
AND SERVICE DESIGN
TOTALcraigroyston
F
o
DISCOVER DEFINE DEVELOP DELIVER
NAME
BACKGROUND
WHERE DO THEY HANG OUT ONLINE?
AGE
OCCUPATION
PERSONA CHARACTERISTICS
SNOOK TM
TRANSFORMING SERVICES SINCE 2009DEFINE: PERSONA
DISCOVER DEFINE DEVELOP DELIVER
BRAINSTORM
3 MINUTES
RAPID IDEAS1 IDEA PER POST IT
SNOOK TM
TRANSFORMING SERVICES SINCE 2009DEVELOP: STORYBOARD
DISCOVER DEFINE DEVELOP DELIVER
DISCOVER DEFINE DEVELOP DELIVER
AWARE JOIN USE GROW LEAVE
DISCOVER DEFINE DEVELOP DELIVER
THE PITCH1 MINUTE
WHAT’S THE IDEA CALLED?HOW DOES IT WORK?
WHO IS IT FOR?
THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY
http://customerexperiencetraining.eventbrite.com/
@RUFFLEMUFFIN@WEARESNOOK
