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AIESEC Oulu

Communication Strategy 2008 2009

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Page 1: Communication Strategy 2008 2009

AIESEC Oulu

Page 2: Communication Strategy 2008 2009

Aims

The purpose of creating a communication strategy is to effectively inform AIESEC Oulu members about its events, changes & developments.

For team members to know what is going on and for members outside a team to be also aware of what is going on.

Page 3: Communication Strategy 2008 2009

Organization model

EB

FINANCE

OGXICX

Global.meProjects

ER

Alumni

Externals

MC

AIESEC International

LCsTM

Page 4: Communication Strategy 2008 2009

Communication channels

Page 5: Communication Strategy 2008 2009

Independent listsName Password Function

Aiesec-eb a13s3c EB mailing list

aiesec valiK0rv General mailing list, anyone can join, little used

Aiesec-newies valiK0rv List for new members

horizon Hor1zon List for horizon project

Aiesec-alumni valiK0rv List for aiesec alumni

Page 6: Communication Strategy 2008 2009

Linked listsName Password Function

Aiesec-members valiK0rv General list for all teams

Hrd sala_hrd

Icx sala_icx

Ogx sala_ogx

globalme sala_alme

Page 7: Communication Strategy 2008 2009

Potential communication avenuesName Function

Google calendar Able to create and combine a group of team and local events, able to placed on the website

Website Static website with contact details, able to have a gallery attached.

National forum Able to communicate between LCs in the same teams

Myaiesec.net International method of communication among AIESEC members

Online storage Able to upload files for EB use -myaiesec.net?

Page 8: Communication Strategy 2008 2009

Communication strategies Redundancy

Telephone communicationChatsPaper notices

ArchivesWebsitesE-mailOnline storage

Collation of team specific informationGoogle calendar

Page 9: Communication Strategy 2008 2009

Case study – Spring picnic Nature of event

Open to all members

AdvertisementEmail aiesec-members

Follow-upFollow-up to aiesec-members list

Page 10: Communication Strategy 2008 2009

Case study – aiesec alumni event Nature of event Advertisement Follow-up

Page 11: Communication Strategy 2008 2009

Follow-up

E-mail What it was How amazing it was See the pictures linked here Is there more?

Page 12: Communication Strategy 2008 2009

Advertising an event Email and google calendar VP of team advertise the event at team

meetings Targeted advertising

What, where, when, why, how, who Awaken interest Focus on content See the previous event

Page 13: Communication Strategy 2008 2009

Timeline of ads

Dependent on the size Before event in good time After event as soon as possible

Page 14: Communication Strategy 2008 2009

Private e-mailing principles Private conversations stay private Practical matters face-to-face, not over

email Replies to anouncements are sent to the

original poster and not to the list

Page 15: Communication Strategy 2008 2009

Team-list e-mailing principles Teams decide what is important to be

sent to other lists/aiesec-members list Meetings Contacting other teams directly about

relevant matters Newsletters