3. Remember the Good Old Days?You didnt have time to stand in
line and vote.You didnt have time to make that annual doctor
appointment.You didnt have time to get to the bank before it
closes. And, youwere tired of going to the ATM for cash or worrying
aboutsomeone stealing your social security or pin numbers.You didnt
have time to send in that application to be on yourfavorite game
show.You would not be able to get off from workanyway.
4. Its 2022, just 9 years from 2013,andYou have plenty of time
-Thanks to all of the newtechnology advancements.Well,You have time
now!
5. Out of fear andout of time, youwaited too long togo to the
doctorbefore they foundthat gallstone.
6. Now, the personalized medicalchip that is implanted along
brainimpulse nerves lets your doctorknow and you know when to
seekmedical treatment. The chip isdownloaded with personal
andfamily medical history and currentphysical statistics.
Itcommunicates to a medical staffany changes in metabolic
levels,blood pressure or sudden instancesof pain above certain
thresholds.You will be alerted through yoursmartphone of
regularlymonitored medical vital statisticsif there is cause for
concern.
7. You have to watch overyou shoulder in the mallsand
stores.You try tomake sure your bills arepaid on time. Somedebtors
want checks,others want onlinepayments that requirepin numbers,
socialsecurity numbers and alot of
personalidentificationinformation. They talkedabout making the
pennyobsolete.You love to shop.
8. All cash is now obsolete.The only identificationthat you
need now is you your eye print.
9. Through mild laser technology, yourpersonal identification
has beendownloaded intothe federal system. Just as the spymovies
showed people being admittedthrough high security areas with
thempeering into the security beam,your print becomes
yourEYEDENTIFICATION. No one has youreyes but you.You can use your
print toactivate the internet accounts; activateyour smart phone
accounts and authorizepayments. YOU are your idealcommunication
device. eyedentification
10. And the last good news about this your
eyedentificationinformation can be downloadedto your smartphone.
Now you canuse your smartphone just like oldtimes. The security
code to yoursmartphone prevents anyonefrom stealing the phone
andthinking they can use it to stealfrom your bank account.
11. Rushing to the polls to keep from being late towork -
standing in long lines after work trying toget your absentee ballot
in the mail on time -Months of campaign rhetoric took its toll on
youand some others. The voting process became atime hostage process
instead of the freedom it issupposed to bring.
12. You now can register,preview campaignspeeches,
andVote!Again, theeyedentification processcommunicates
youridentity.
13. Interactive EntertainmentNow that you have taken care
ofyour bills; set up your managedhealth care, and voted, why
notenjoy your favorite game show,Wheel of Fortune. You havebeen
alerted by your smartphonethat you will be playing ontelevision.You
are the virtualplayer and everyone can see youon television.Through
acontroller attached to yoursmartphone, you get anopportunity to
spin that wheelwith the other contestants onstage.
14. Communication technology of the past such as the telephone,
radio andtelegraph provided the foundation to advance and
impactcommunication networks at all levels of human interchanges
personal(emails, faxes, social networks), commerce
(banking/business), medical(record exchange and health monitoring),
and entertainment.From the standpoint of the average person who
still may not understandor recognize such influences, I selected
areas of significant meaning tothe portion of the population that
seeks needs gratification coupled withpurpose among communication
technology.The theoretical areas of themost influence in this
presentation of selected technology include: Critical
MassTheory:There must be a sufficient amount ofadopters of an
innovation to be sustained and to lead to othergrowth and
innovations. Social factors are involved.
15. Uses and GratificationTheory:The active audience links
satisfaction to thegoal of the media.Value judgments are made based
upon satisfaction andinterests.The use of the smart phone to
actively enjoy a favorite televisedshow as an active participation
links audience to the goals of three sources:smartphone television
game controllers. Social LearningTheory: Basic elements of dynamics
of interchange orreciprocation are personal factors, environmental
influences and subsequentbehavior The Principal of Relative
Constancy: Basic concept that things or innovationsare not
necessarily eliminated but demand adjustments are redirected. I
found these three to be the most connected to the concepts of
futurecommunication practices in this presentation in that all
involve some level ofadoption by many people through choice,
necessity and societal influences.Funding for shopping was not
eliminated.The innovation for the way fundingwas exchanged provided
an adjustment in behavior. Fingerprints are still formsof
identification. However, they have been known to be copied.
Unlesssomeone is so desperate as to remove someones eye, the eye
print shouldnot be able to be duplicated without active knowledge
of the person.
16. Rogers Diffusion of Innovations: Through various networks
ofcommunication within a social system, members are made aware
ofinnovations (usually media and associates), forming opinions
beforemaking decisions toward using the new concept. Depending upon
theexperience, they confirm and continue. Media dependencyTheory:
Society media audience effects: selectiveexposure and message
effects but with underlying variables such asgovernment
authority.These theories were demonstrated in practice with the
adaptation of thenew voting system which no doubt will be part of
media informationexchanges.
17. REFERENCESOrr, G. Review, Diffusion of Innovations, by
Everett Rogers (1995). March18,
2003.http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations.htmUses
and GratificationTheory.Wikipedia. Retrieved April 16, 2013
fromhttp://en.wikipedia.org/wiki/Uses_and_gratifications_theoryCritical
MassTheory.Wikipedia. Retrieved April 16, 2013
fromhttp://en.wikipedia.org/wiki/Critical_mass_(sociodynamics).Swan,
F. HaveYou Ever Heard About the Principal of Relative
Constancy?March 14, 2013.
http://frederickswanston.com/2013/03/have-you-ever-heard-about-the-principle-of-relative-constancy/
18. REFERENCES (CONTINUED)Rethinking theTheory of the
LongTailTheory: How to Define Hits andNiches. Knowledge@Wharton.
(2009).http://knowledge.wharton.upenn.edu/article.cfm?articleid=2338Heimann,
D. Social LearningTheory or SocialCognitiveTheory. (May
29,2003).The Communication Initiative
Network.http://www.comminit.com/?q=global/node/27159Media System
DependencyTheory.Wikipedia. Retrieved on April 25,
2013fromhttp://en.wikipedia.org/wiki/Media_systems_dependency_theory