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Communicating Research and Scientific Innovations BIPCEA Science Communication Training Workshop for Bio-Innovate Projects 3-4 July 2012, Kigali, Rwanda ISAAA AFRICENTER

Communicating research and scientific innovations

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Presentation by ISAAA AfriCenter Director Dr. Margaret Karembu about Communicating Research and Scientific Innovations.

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Page 1: Communicating research and scientific innovations

Communicating Research and

Scientific Innovations

BIPCEA Science Communication Training Workshop for

Bio-Innovate Projects

3-4 July 2012, Kigali, Rwanda

ISAAA AFRICENTER

Page 2: Communicating research and scientific innovations

Stakeholder Analysis

Page 3: Communicating research and scientific innovations

I S A A A

Communication Toolkit for

Researchers

• Planning Tools

- Stakeholder Analysis

- Social Networks Analysis

- Problem Tree Analysis

- Force Field Analysis

- National Systems of Innovation

- Day-to-Day Communication Plan

Page 4: Communicating research and scientific innovations

Definitions

• A stakeholder is any person or organization, who can be positively or negatively impacted by, or cause an impact on the actions of a strategy, organization or project

• Stakeholder analysis refers to the process of analyzing KAP of stakeholders towards a proposed action e.g. a project

Page 5: Communicating research and scientific innovations

Stakeholder analysis will help in identifying:

• Key people to be engaged by project teams during the execution phase

• Unsupportive stakeholders, their adverse effects on the project and how to counter such effects

• Stakeholders' interests with project outcomes

Page 6: Communicating research and scientific innovations

Types of stakeholders

• Primary stakeholders: those ultimately affected, either positively or negatively by the project

• Secondary stakeholders: ‘intermediaries’, persons or organizations who are indirectly affected by a the project.

• Key stakeholders: have significant influence upon project implementation and impact (outcomes*)

Page 7: Communicating research and scientific innovations

Identifying stakeholder allegiance (Net mapping)

• Extent to which each stakeholder supports or opposes the project

• Are they followers, champions, opponents etc.

Page 8: Communicating research and scientific innovations

I S A A A

The Stakeholder Analysis Grid

Policy Influence map

Keep satisfied (How?)

Stakeholder with high power and

interest - engage closely and influence

actively for policy change (List them)

Analyze further nature of interest and

power

Monitor

Minimum effort

Stakeholders with high interest but

low power - keep them informed, can

lobby for change! Make them patrons,

champions for the proposed policy

change (List them)

Interest

Pow

er

Low

High

High

High

Page 9: Communicating research and scientific innovations

I S A A A

Application of stakeholder analysis results in

Communicating Research What is the purpose of research - Provide benefits to stakeholders

Farmers

Benefit targets

• Increase productivity

or reduce cost

• Boosting yield

• Disease and insect

protection

• Increased environmental

tolerance – drought,

salinity, other stress

Consumers

Benefit targets

• Healthier

• Enhanced value

•Cheaper

• Better tasting

• Cooks faster

Traders

Benefit targets

• Better Markets

• Longer shelf life

• Improved quality

• Fair trade

Page 10: Communicating research and scientific innovations

Message mapping

Page 11: Communicating research and scientific innovations

Message maps as useful communication tools

• Is a visual aid for packaging and presenting information in a format that is compelling, facilitates quick reading and comprehension.

• A message map allows you to strategically plan what you want to say in your communications and ensure consistency.

• It allows you to anticipate, prepare and to organize answers to the questions you are most likely to face from different stakeholders.

Page 12: Communicating research and scientific innovations

• Maintain trust and credibility-decision makers & the public

• Change public opinion

• Formulate or

• Change public policy

• Raise awareness to educate and inform the target groups

• Support new initiatives or provide information for decision making

Message map targeting

Page 13: Communicating research and scientific innovations

Area of Research Focus

Key Message 1 Key Message 2 Key Message 3

SF1

SF2

SF3

SF1

SF2

SF3

SF1

SF2

SF3

Message Map

Message maps are tools for presenting facts and figures on a particular

subject in a format that facilitates quick reading and comprehension

Page 14: Communicating research and scientific innovations

High tech. Seed Var. will ensure

Food security

New varieties will raise productivity

New CPSW varieties are envronm. suitable

New varieties will be Accessible , nutritious And enough quantity

Effective extension system

Enabling Policies

Availability of farm inputs Such as seed, fertilizers

Drought resistance

Pest and disease resistant

Weed tolerant

Agro-allied industries

Effective marketing systems

Fortification by breeders

Message map for farmers

Page 15: Communicating research and scientific innovations

Group Work