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There have been dramatic changes in how we communicate and maintain relationships in our community in the 21st century. Social media if used appropriately can bring about positive change - but is it for everyone? We examine this issue during a presentation at the Annual Conference of The Consortium of Therapeutic Communities (TCTC).
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Ann Grain MCIPRjag press & publicity
communication
Dramatic change in how we communicate & maintain relationships within our communities
communication physical community isolation?
21st century communicationDifferent tools of communication available in 2013:
provide necessary support decrease sense of isolation make it easier to stay in touch provide contact at any time improve engagement
21st century communication Different communication tools of the 21st century, if
used appropriately, can bring about positive change
the consortium for therapeutic communities Organisation for people who “recognise the influence
of our social environment on how we are, what we learn and how we change.”
“speaks with and for people who...see relationships as central to what they do.”
Digital technology key component of our social environment building relationships
social environment: smartphones
Statistics 94% of adults in UK own/use mobile phone 60.4% of UK mobile phone users have a smartphone
(30.9 million). Expected increase to 80.9% by 2017 (43.4 million)
76% of UK smartphone users browse internet using devices
social environment: activity
Top smartphone activities: taking a photo/video browsing internet sending/receiving email using an application accessing a social network texting; ‘WhatsApp’
social environment: activity?
57% of UK smartphone users visit social media networks every day
55% of adults in UK with home internet use social networking
in USA, Russia, Czech Republic & Spain, c.half of all adults now use social networking sites
UK has second highest proportion of social networkers in the EU (Netherlands 65%, UK 57%; Greece 32%)
popular social media platformsUK Facebook Twitter LinkedIn
Google+ expanding dramatically in UK
Pinterest – fastest growing social network in UK 2013
Worldwide Facebook Google+ Twitter
Top 3 in USA: Facebook, Twitter, LinkedIn
social media
challenge
How can online & digital technology help us to build our relationships whilst maintaining the principles which underpin Therapeutic Communities?
Advantages of working with online & digital technology
inclusive accessible reach a wider audience target a specific audience encourage interaction & engagement any time & immediate inexpensive
internet as extended community
digital media: hosting a website
information sharing: resources, articles, links, further information
virtual venue: host discussions, display contributions portal: restricted access facility containing advice &
resources blog: reporting, sharing, having a conversation
digital media: social media
highly participative dissemination is fast opportunity to: - start conversations
- gather data
- consult a potentially wide audience
forums: engage a specific audience drive traffic to your website
digital media: video/image/audio
podcasting: create video or audio podcasts to engage viewers/listeners. Hosted directly on website or via third party sites
video sharing sites: YouTube – opportunity to comment, start a conversation
picture sharing: Picasa & Flickr – engage users to contribute own impressions
challenge
how can we use these tools?Think about: what you are trying to achieve who you are targeting with what messages how you will respond to what flows back what will happen to the intelligence that is generated
Two-way nature of this communication tool has positive implications for service user engagement
service users: facebook
service users: twitter
service users: website
service users: contribution
service users: blogs
service users: forums
improve commissioning
commissioners require accurate, relevant & timely information
using social media
- views can be sought & fed back quickly
- greater individual involvement in services
- less resource-intensive
- build better relationships
21st century opportunities
engagement, participation & relationship building collaborative working having conversations, giving opinions, sharing
information empowering communities providing a voice communicating community
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