COLLABORATIVE  INNOVATION:  THE  STATE  OF  ENGAGEMENT  

RESEARCH  FINDINGS  FROM  2011-­‐2012  

PRODUCED  BY                                                    

Join  in  Tweetstream:  @collabinno  and  #collabinno2012  

PRODUCED BY

Housekeeping  

•  If  you  have  any  quesBons,  please  submit  them  as  you  think  of  them,  via  the  built-­‐in  Q&A  capabiliBes  of  GoToWebinar.  

•  Feel  free  to  tweet  quesBons  and  comments  as  well,  to:  

–  @collabinno  or  use  hashtag  #collabinno2012  

•  We  will  address  quesBons  at  the  end  of  the  session,  and  plan  to  wrap  this  webinar,  including  Q&A,  within  the  hour.  

•  Lastly…  this  webinar  will  not  provide  every  last  piece  of  the  data  that  we’ve  gathered.  There  was  such  rich  material,  that  the  full  commentary  will  be  a  very  thorough  mini-­‐book  –  an  ebook  on  the  State  of  Engagement  for  CollaboraBve  InnovaBon.  

•  We  will  hit  the  highlights  here,  and  shortly,  the  ebook  will  be  available  with  even  more  detail.  

•  Keep  an  eye  out  on  collaboraBveinnovaBon.org  for  the  announcement  of  this  ebook.  Survey  respondents  and  webinar  a]endees  will  be  among  the  first  to  get  their  hands  on  it.  

COLLABORATIVEINNOVATION.ORG  

JOIN  US  FOR  REGULAR  COVERAGE  WITH  OVER  150  POSTS  ON  COLLABORATIVE  INNOVATION  ISSUES,  TRENDS,  BREAKING  NEWS  AND  RECOMMENDATIONS  FROM  AROUND  THE  WORLD,  AND  ACROSS  INDUSTRIES  

PRODUCED BY

Your  Hosts  for  Today  –  Dan  Keldsen  

•  Dan  Keldsen  is  a  Partner  in  the  Human  1.0  Network,  consulBng  on  Enterprise  Client  Services  Focused  on  InnovaBon  &  Insights.  

•  ExperSse:  –  InnovaBon  management    –  Enterprise  2.0/Web  2.0  –  Enterprise  Content  Management  ecosystem  

•  Background:  –  InformaBon  Architected:  president  and  Principal  Consultant  –  AIIM  InternaBonal:  former  director  and  co-­‐founder,  Market  Intelligence  –  Perot  Systems  InnovaBon  Lab:  senior  analyst  and  consultant  –  Delphi  Group:  former  senior  analyst,  consultant  and  CTO  

•  Contact:  –  DK[at]InformaBonArchitected.com  –  617-­‐933-­‐9655  –  h]p://www.twi]er.com/dankeldsen  –  h]p://www.linkedin.com/in/dankeldsen  

PRODUCED BY

Your  Hosts  for  Today  –  Andrea  Meyer  

•  Andrea  Meyer  writes  about  innovaBon,  strategy,  &  business  through  her  company,  Working  Knowledge®,  which  she  founded  in  1988.  

•  She  collaborates  with  thought  leaders  to  write  or  ghostwrite  their  books,  arBcles,  white  papers  and  blogs.  

•  Her  clients  include  McKinsey  &  Co,  IBM,  and  Cisco  as  well  as  universiBes  like  MIT,  Harvard  and  Wharton  and  innovaBon-­‐specific  companies  like  InnoCenBve,  Innosight,  InvenBon  Machine,  &  Spigit.  

•  She’s  contributed  to  34  published  books,  including:  

–  A  Guide  to  Open  InnovaBon  and  Crowdsourcing  –  Open  InnovaBon  Marketplace  

–  Resilient  Enterprise  (a  best  business  book  of  2005:  Financial  Times)  

•   Contact:  –  h]p://www.workingknowledge.com/blog  

–  h]p://www.twi]er.com/andreameyer  

–  h]p://www.linkedin.com/in/workingknowledge  

READY?  

SETTING  A  FOUNDATION  

PRODUCED BY

“Collaborative Innovation is… a cyberteam of self-motivated people with a collective vision, enabled by the Web to collaborate in achieving a common goal by sharing ideas, information, and work.”

Peter Gloor – MIT Sloan Center for Collective Intelligence & Author of “Swarm Creativity” (2005)

INTO  THE  ABYSS  

PRODUCED BY Photo credit: http://www.flickr.com/photos/sundazed/1450388845/

"We have far fewer employees than we had in 2008 which has a two-fold effect.

First, there are fewer people to source or to do sourcing.

Second, the elimination of jobs has reduced morale and forced all employees to work even harder.

The focus now is on things with direct results which makes less direct things like brainstorming a tough sell.”

PRODUCED BY

The  New  Normal  1. 2008  and  the  current  economy  =  upset  apple  cart  

2. Teams  are  a  necessity  now,  individuals  can’t  pick  up  the  pieces  by  themselves  

3.  InnovaBon  is  everyone’s  job  –  yet  most  aren’t  experienced  in  innovaBon.  Where  should  you  start?  

PRODUCED BY

10  Year  Market  Rollercoaster  –  Nobody  AnScipated  the  2008  Shock  

PRODUCED BY

AutomoSve  Peers  in  Last  10  Years  

PRODUCED BY

Tech  Peers  in  Last  10  Years  

HAVE  YOU  CHANGED  THE  WAY  YOU  INNOVATE  SINCE  

2008?  

“PRE-­‐2008,  IT  [COLLABORATIVE  

INNOVATION]    WAS  NOT  ON  MY  PERSONAL  

RADAR.”  

PRODUCED BY

No  “Matrix  Downloads”  to  InnovaSon  Mastery  

All Rights Reserved by Warner Bros Pictures

Meet  the  Maturity  Model  

PRODUCED BY

Maturity  Models  

WHERE  DO  YOU  STAND?  

“THE  INDUSTRY  IS  MORE  ACCEPTING  NOW  OF  COLLABORATION  AND  SHARED  INTELLIGENCE.  

TOOLS  ARE  BETTER  BUT  SO  TOO  ARE  ATTITUDES.”  

PRODUCED BY

How  EffecSve  Is  Your  OrganizaSon  At  Using  CollaboraSve  InnovaSon?  

15%

23% 27%

18% 15%

0%

5%

10%

15%

20%

25%

30%

1 (Very Effective) 2 (Moderately Effective) 3 (Neutral) 4 (Moderately Ineffective) 5 (Very Ineffective)

CAN’T  GET  EVERYONE  TO  BELIEVE  UNLESS  IT’S  REALLY  THE  MISSION  

IN  THEORY  AND  IN  REALITY  

PRODUCED BY

What  represents  your  company’s  philosophy  for  collaboraSve  innovaSon?  

5%

13%

16%

28%

45%

9%

28%

24%

27%

27%

18%

18%

22%

18%

10%

25%

22%

24%

13%

9%

40%

17%

12%

12%

6%

Owning/submitting ideas/projects that later fail are an easy way to get fired in our company.

We have a well-defined and utilized collaborative innovation process.

We use an understanding of human behavior.

We use techniques/incentives to eliminate fear of "stupid ideas" being professionally damaging.

As a company principle, we believe innovation is everyone's job.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly)

PRODUCED BY

How  Does  Your  OrganizaSon  View  CollaboraSve  InnovaSon?  

“WE  UNDERSTAND  THAT  TWO  HEADS  ARE  BETTER  THAN  ONE  AND  THAT  THE  DIVERSE  BACKGROUNDS,  EXPERIENCES  AND  SKILLS  THAT  ARE  CONTAINED  THROUGHOUT  THE  ORGANIZATION  CAN  LEAD  TO  

EXTRAORDINARY  INNOVATION,  BUT  WE  CANNOT  GET  IT  IMPLEMENTED.”  

PRODUCED BY

As  part  of  CollaboraSve  InnovaSon  we  invite:  

22%

24%

25%

46%

27%

34%

37%

25%

22%

15%

19%

14%

10%

14%

6%

10%

16%

11%

11%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

All Suppliers

All Customers

All Partners

All Employees

1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly)

WHY  ROB  BANKS?  THAT’S  WHERE  THE    

MONEY  IS!  FIND  INNOVATION  WHERE  IT  LIVES,  

BUT  HASN’T  BEEN  TAPPED  

ARE  YOUR  PEOPLE  TRAINED  

FOR  INNOVATION?  SKILLS  AND  EXPERIENCE  ARE  RARE  

NEED  TO  PROVIDE  AN  ON-­‐RAMP  

PRODUCED BY

We  provide  innovaSon  on-­‐boarding/engagement/  training/mentoring  to:  

14%

18%

24%

28%

30%

21%

22%

27%

33%

28%

35%

32%

26%

20%

20%

8%

12%

10%

4%

8%

19%

13%

10%

12%

11%

0% 20% 40% 60% 80% 100%

Geographic area

Divisions

Departments

Individual employees

Project teams

1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly)

PRODUCED BY

If  you  don’t  have  the  tools  to  create  &  vet  ideas  at  scale...  

How  can  you  hope  to  compete  with  MASTERS  of  innovaSon?  

“That’s not a knife... THIS is a knife” Crocodile Dundee

“RECEIVE  DEDICATED  TRAINING  IN    

‘HOW-­‐TO-­‐DO-­‐IT,’  AND  DON’T  THINK  YOU  ALREADY  KNOW.”  

THINK  OUTSIDE  R  &  D  

IF  YOU  BELIEVE  INNOVATION  IS  EVERYONE’S  JOB,  GO!  MAKE  IT  HAPPEN!  

ARE  YOU  READY  FOR  COLLABORATIVE  INNOVATION?  IT’S  TIME  TO  LEAD  THE  (R)EVOLUTION  

IT  WON’T  LEAD  ITSELF  

FULL  EBOOK  WITH  RESEARCH  RESULTS  COMING  SOON…  

STAY  TUNED  FOR  ANNOUNCEMENT  OF  AVAILABILITY  AT  COLLABORATIVEINNOVATION.ORG  

Q  &  A  

PRODUCED BY

Dan  Keldsen  –  Partner  in  Human  1.0  Network  

Enterprise  Client  Services  Focused  on  InnovaBon  &  Insights  

(twi]er)  @dankeldsen  

DK[at]InformaBonArchitected.com  

617-­‐933-­‐9655  linkedin.com/in/dankeldsen